Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies
Timeline
Generic

Edzenia Olivo

Toronto,Canada

Summary

Marketing Specialist with 10+ years of international experience. Resourceful Project Manager adept at planning, directing and maintaining continuous operations in various departments. Experienced in directing employees and keeping efficient production in accordance with quality standards. Applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.

Overview

21
21
years of professional experience

Work History

Project Manager

Hansa Language Centre
03.2020 - Current
  • Design, develop and implement the logistical infrastructure to adapt in-person classes to online classes.
  • Evaluate and decide on best practices, including technological tools to meet organizational and students' requirements.
  • Provide training to teachers, technical support, scheduling for classes, and overseeing project rollout.
  • Point of contact between teachers, students and upper management.
  • Build and maintain relationships or partnerships with allied companies to provide touristic entertainment services for students, such as discounts and benefits.
  • Create, plan and implement the monthly events calendar.
  • Lead and support organizational events with students while managing event staff.
  • Maintain and report monthly activities budget.
  • Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
  • Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.

Marketing Coordinator / Project Manager

Hansa Language Centre
11.2016 - Current
  • Evangelize and implement marketing/advertising campaigns, including all digital and printed materials for the organization as well as enabling local and international agent teams.
  • Relaunch website, content, assets, and microsites and translate into 13 languages
  • Certified in SEO/SEM and social media guru with MarTec, i.e.
  • Hootsuite, Canva, Prezi, Ripl, Adobe Creative Suite, WordPress, Salesforce, MailChimp, Google Ad Works and others.
  • Use SEO/SEM, google analytics, social media campaigns and email marketing to reach multilingual target markets.
  • Analyzed and identified trends and possible target markets and developed marketing campaigns based on findings.
  • Devise innovative and creative strategies through digital marketing.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Planned and executed internal and external marketing events.
  • Boosted sales by designing and executing creative email marketing campaigns.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Analyzed competitive landscape to inform positioning strategies for new products or services.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Brand Ambassador - Experiential Marketing

Nasco Staffing Solutions
07.2015 - Current
  • Led, programmed and manage the team.
  • The goal is to represent a specific company, developing branding and engagement with the target market.
  • Provide information and product service and work to build customer preference for the brand in a proactive, professional and teamwork environment.
  • Worked with team to achieve sales goals for products.
  • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
  • Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events.
  • Assisted customers with product selection based on individual needs and preferences.
  • Greeted customers warmly and pleasantly answered inquiries.
  • Educated trade and distributor partners regarding brand benefits, products and services.
  • Communicated product value, quality, and style to educate and entice potential customers.

Production Crew – Live Events

Nasco Staffing Solutions
07.2015 - Current
  • Load-in and load-out of equipment from trucks and set up venues for events, including chairs, building stages, setting up lighting, video and sound equipment.
  • Learned and adapted quickly to new technology and software applications.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Resolved problems, improved operations and provided exceptional service.
  • Packing up equipment when the event is completed.
  • Set up and operated production machinery according to the company's specific standards and protocols.
  • Before and during concerts: wardrobe role that include preparing, mending, inventory, quick change and runner.
  • Proved successful working within tight deadlines and a fast-paced environment.

Quality Assurance Analyst

Teleperformance
07.2015 - 10.2016
  • Received weekly Key performance indicators (KPIs) and Return on investment (ROI) from clients and executed necessary adjustments on the sales force team, customer service agents, and technical support team and ensuring best practices to optimize the customer experience.
  • Assess and evaluate progress regarding the clients' KPIs and ROI and draft weekly and monthly reports.
  • Mentored and coached team members on QA topics and strategies.
  • Evaluated potential software vendors, assessing their abilities to meet project needs and recommending the most suitable candidates for partnership.
  • Implemented automated testing solutions to reduce manual effort, increasing overall efficiency within the QA team.
  • Designed, documented and executed test scenarios to identify possible issues.
  • Liaised between clients and company, keeping all parties up to date on procedures and guidelines for relevant projects.
  • Assisted with new hire training, carried out performance reviews and provided feedback to management.
  • Conducted weekly presentations to clients and upper management, informing them of results, progress and areas for improvement.
  • Performed results analysis to identify performance trends and provided recommendations to QA management.

Marketing & Media

NATO Council of Canada
10.2014 - 12.2014
  • Created and implemented the NATO Council's marketing campaign to achieve the Council's mandate.
  • Conducted heuristics evaluation of the organizational website.
  • Lead marketing campaigns for various events & projects, including pre-and post-event marketing.
  • Collaborated with cross-functional teams to produce high-quality promotional materials for product launches and events promotion.
  • Enhanced brand awareness by developing and implementing targeted marketing campaigns across various media platforms.
  • Assisted the NATO Council team in strategic social media marketing (Facebook, Twitter, LinkedIn & YouTube).
  • Coordinated and executed contests and identified social media integration methods into events and article content.
  • Utilized social media & web monitoring tools to track & report metrics (Google Analytics & Google AdWords).
  • Present monthly social media assessment, highlighting and reporting current events, trends, and competitor activity.
  • Created and maintained links to various local, national and international media outlets.
  • Ensured multi-platform coverage, appearing in national print, national TV, and defense industry publications.
  • Oversaw the strategic partnership between the NATO Council and other partner organizations.
  • Implemented effective influencer outreach strategy to secure valuable partnerships that amplified brand messaging and reach.

Account Coordinator and Junior Graphic Design

James Walter Thompson (JWT)
07.2010 - 12.2010
  • Acted as a liaison between various departments within the organization, facilitating smooth collaboration on shared projects or initiatives.
  • Engaged in administrative activities such as compiling campaign budgets, organizing and generating invoices,
  • Collaborated with creative teams to develop compelling advertising campaigns tailored to clients'' needs.
  • Created a monthly competition analysis and utilized this information to create client competitor presentations
  • Liaised and streamlined communication between clients and internal teams for seamless project execution within small projects..

Junior Graphic Design

James Walter Thompson (JWT)
07.2010 - 12.2010
  • Developed and created new graphic campaigns, with a focus on independent and seasonal campaigns.
  • Maintained a high level of organization, effectively managing multiple projects simultaneously while meeting tight deadlines.
  • Completed in-depth product design tests using updated software tools.

Graphic Design Coordinator

Desarrollos Tecnológicos GGP dev C.A
07.2008 - 07.2010
  • Acted as client liaison for all web development and online marketing campaigns.
  • Conducted target audience research and competition analysis for new opportunities.
  • Used interactive design elements to create more engaging user experience.
  • Implemented design best practices, improving overall visual communication and aesthetics.
  • Designed content for websites and web applications.
  • Researched consumer ideas to develop user-friendly web pages.
  • Worked alongside developers to create and design user-friendly apps to meet clients' needs and expectations.
  • Conducted market research to inform effective design decisions based on target audience preferences.
  • Streamlined design processes for increased efficiency and faster project turnaround times.
  • Evaluated analytics data post-launch of campaigns or projects to assess effectiveness and identify areas for improvement in future iterations.

Budget & Pricing Analyst

E.Olivo & Associates
01.2003 - 01.2007
  • Prepare the firm's annual budget and monitor monthly variations according to the client portfolio.
  • Assessed risks and uncertainties to identify potential challenges and prepare contingency plans.
  • Stayed current with industry regulations and standards to produce cost estimates in compliance with all relevant laws.
  • Generate reports and monitor organizational spending.
  • Prepared estimates used by management for purposes such as planning, organizing, and scheduling work.
  • Analyze and report quarterly variations to present finding to administration associates.
  • Elaborate on the estimated work quotes for prospective clients.
  • Keep detailed records for each product that can be used to forecast future market trends and determine future pricing.
  • Provided accurate estimates by defining scope, timelines, potential setbacks, and limitations.
  • Review competitive prices, consumer behaviour, marketing strategies, and profitability to understand market trends and profitability.

Education

Post-Degree Certificate - Advertising Account Management

Centennial College
Scarborough, ON
07.2014

Master of Arts - Professional Photography

University Monteávila (UMA) & AVECOFA
Caracas, Venezuela

Bachelor of Honours - Social Communication And Media Studies

University Monteávila (UMA) - Thesis
Caracas, Venezuela

Post-Degree Certificate - Event Planning Certificate

University Monteávila (UMA)
Caracas, Venezuela

Skills

  • Lean manufacturing and design
  • Technical Support
  • Project Framework Engineering
  • Meeting facilitation
  • Outstanding communication and interpersonal skills, an enthusiastic and effective team player
  • Highly resilient with a strategic mindset and logistic skills developed to hit the floor running and step up where necessary

Accomplishments

  • Supervised 4 team of 15-20 staff members, providing QA biweekly analysis of performance, and developing the team to improves team's KPI number.
  • Drive demand grow by 300% year over year growth for Hansa Language Centre.
  • Redesign and relaunch website in 3 months for Hansa Language Centre.
  • Designed and launched the Online Classes Project, creating best practice and policies, developing and providing teachers training, program logistics, tech support and overall execution, with a starting point of 30 students and 5 teachers with a grown of 4893 students a day (169 classes and 50 teachers) and resulting in a representing a 16210% increase.
  • Alliance partner for media outlets to create demand generation and strategic partnership to promote and drive attendee for NATO Council of Canada conferences.
  • Team lead/SME out performed company KPI month over month at Teleperformance.
  • Completed internal advance people management program at Teleperformance.
  • Rank top 2 in team of 20 sales professional quarter over quarter at Blue Spirit.
  • Project manage digital campaign execution at JWT for 3 strategic accounts grow in demand generation, revenue attainment create revenue recognition principal.

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
French
Limited Working

Hobbies

  • Trips & Culture: travel around the world to 18 countries.
  • Professional Dancer for 8 years & Classical Music studies for 3 years
  • Outdoor Activities: Scouted for 14 years, where I represented my country twice in international events.

Timeline

Project Manager

Hansa Language Centre
03.2020 - Current

Marketing Coordinator / Project Manager

Hansa Language Centre
11.2016 - Current

Brand Ambassador - Experiential Marketing

Nasco Staffing Solutions
07.2015 - Current

Production Crew – Live Events

Nasco Staffing Solutions
07.2015 - Current

Quality Assurance Analyst

Teleperformance
07.2015 - 10.2016

Marketing & Media

NATO Council of Canada
10.2014 - 12.2014

Account Coordinator and Junior Graphic Design

James Walter Thompson (JWT)
07.2010 - 12.2010

Junior Graphic Design

James Walter Thompson (JWT)
07.2010 - 12.2010

Graphic Design Coordinator

Desarrollos Tecnológicos GGP dev C.A
07.2008 - 07.2010

Budget & Pricing Analyst

E.Olivo & Associates
01.2003 - 01.2007

Post-Degree Certificate - Advertising Account Management

Centennial College

Master of Arts - Professional Photography

University Monteávila (UMA) & AVECOFA

Bachelor of Honours - Social Communication And Media Studies

University Monteávila (UMA) - Thesis

Post-Degree Certificate - Event Planning Certificate

University Monteávila (UMA)

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Edzenia Olivo