Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Edwin Frizzell

Edwin Frizzell

Toronto,Ontario

Summary

Dynamic and experienced leader focused on positively impacting business direction with successful leadership strategies, tactical decision making and forward-thinking approaches. Proven history of creating strategic business vision, driving colleague engagement, improving operations, sustaining customer experience and delivering on financial metrics. Excellent Team builder and motivational speaker with a proven track record of delivering on key stakeholder expectations.

Overview

22
22
years of professional experience

Work History

Regional Vice-President & General Manager

Fairmont Royal York
Toronto, Ontario
03.2014 - Current
  • Direct reporting responsibility for the senior Regional Team including Sales & Marketing, Talent & Culture, Revenue Management and Finance & Business Support. Also provided direct oversight of hotel General Managers for 5 Managed hotels in Central Canada including 400 Managers and 2500 staff.
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Responsible for Talent & Culture practices across all hotels in Central Canada Region to drive engagement and maximize staff resources.
  • Led operational team in creation, roll out and management of new service initiatives to drive engagement and guest satisfaction.
  • Spearheaded cross-functional initiatives across departments to achieve business goals for delivery of a balanced scorecard approach.
  • Initiated operational improvements using lean methodologies to drive efficiency and maximize EBITDA.
  • Orchestrated positive media coverage and stakeholder relations as public face of the company.
  • Engaged within the Toronto community through various industry associations including GTHA (Greater Toronto Hotel Association) and Destination Toronto, serving as board member for both association for 10+ years.
  • Increased company growth through collaboration with sales and marketing departments.
  • Maximized performance through mentoring team members and senior leaders across the organization.
  • Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement. Assisted the corporate team in the development of the NCA Accor Performance Model.
  • Achieved or exceeded financial goals on regular basis by controlling expenses, optimizing staff resources and driving Top Line revenue strategies.
  • Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades as part of the annual capital and operational budget process.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Prepared and recommended long-range plans for development of personnel through use of the talent management systems.
  • Propelled continuous improvements and strategically capitalized on current market trends.

General Manger

Westin Harbour Castle
Toronto, Ontario
10.2012 - 03.2014
  • Managed budget implementations, employee reviews, training, schedules and contract negotiations.
  • Developed and maintained relationships with customers and suppliers through account development as part of a key re-positioning of the Westin brand.
  • Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
  • Developed effective business plans to align strategic decisions with long-term objectives.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
  • Implemented operational strategies and effectively built customer and employee loyalty.

General Manager

Hilton Toronto
Toronto, Ontario
01.2009 - 10.2012
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor business results to brand expectations.
  • Trained, coached and mentored staff to support smooth adoption of new leadership and regional structure.
  • Devised processes to boost long-term business success and increase profit levels resulting in market-leading sales positioning.
  • Maximized performance by creating operational performance metrics and mentoring team members.
  • Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement.
  • Leveraged key stakeholder relationships (owner/brand/team) to deliver best-in-class results during challenging market conditions.

General Manager

W Chicago City Centre
Chicago, Illinois
01.2006 - 01.2009
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Enhanced and redefined organizational structure to maintain company's competitive edge across the competitive Chicago market.
  • Designed and implemented new "Living Room" concept and managed the project execution.
  • Designed and strategically planned full Guest Room redevelopment project.
  • Set, enforced and optimized internal policies to maintain responsiveness to demands.
  • Established and administered annual budget with controls to deliver a balanced scorecard

Director of Sales & Marketing

Sheraton Centre Toronto
Toronto, Ontario
01.2001 - 01.2006
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Managed and motivated sales team to increase revenue and exceed annual Sales goals/objectives.
  • Strategic development of hotel expansion project (function space enlargement to 120,000 sqft) and complete Guest Room renovation.
  • Supported the corporate brand team to lead various initiatives (Sheraton Service Promise Launch, Leading Starwood, Master Trainer).
  • Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
  • Investigated competitive landscape to maintain currency on market and anticipate negative business impacts. (911/SARS/GTA Power Outage)
  • Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.

Education

Bachelor of Tourism & Hospitality Management - Accommodations & Facilities Mgmt/Tourism Dev.

Mount Saint Vincent University
Halifax, NS
10.1990

Executive Leadership -

Cornell University
03.2019

Workplace Mental Health Leadership -

Queens University
Kingston, ON
12.2017

Hotel Real Estate Investment & Asset Management -

Cornell University
12.2015

Skills

  • Flexible and Adaptable
  • Decision-Making
  • Excellent Communication
  • Analytical and Critical Thinking
  • Teamwork and Collaboration
  • Organization and Time Management
  • Self-Motivated
  • Team Building

Accomplishments

  • Pinnacle Award Winner - Hotelier of the Year - 2019
  • Fairmont Global Brand Council Leader
  • Chair - NCA Guiding Coaltion 2020 - 2022
  • (Past) Chair of the Board - Greater Toronto Hotel Association
  • Board Member - Destination Toronto
  • Advisory Member - Seneca School of Hospitality Tourism


Timeline

Regional Vice-President & General Manager

Fairmont Royal York
03.2014 - Current

General Manger

Westin Harbour Castle
10.2012 - 03.2014

General Manager

Hilton Toronto
01.2009 - 10.2012

General Manager

W Chicago City Centre
01.2006 - 01.2009

Director of Sales & Marketing

Sheraton Centre Toronto
01.2001 - 01.2006

Bachelor of Tourism & Hospitality Management - Accommodations & Facilities Mgmt/Tourism Dev.

Mount Saint Vincent University

Executive Leadership -

Cornell University

Workplace Mental Health Leadership -

Queens University

Hotel Real Estate Investment & Asset Management -

Cornell University

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Edwin Frizzell