Edward Sankey
Toronto,ON
Summary
Ted Sankey is an accomplished eCommerce, digital marketing, and generative AI expert with over 20 years of experience in both agency and direct client services. At Rebel Digital, he drives business growth for B2C and B2B clients through innovative social and mobile program development. His expertise in SaaS service models, business development, project management, and digital marketing enables him to lead digital transformations that boost sales and customer engagement. By leveraging AI tools like ChatGPT, Gemini, and Lucid, Ted delivers agile, data-driven solutions that help clients succeed in today’s fast-paced digital landscapes.
Additionally, Ted is a SOCAN professional musician, blending creativity with analytical thinking. As a focused Project Manager, he excels at planning, directing, and maintaining seamless operations across departments. With a strong background in managing manufacturing teams and ensuring efficient, quality-driven production, Ted applies a creative and analytical approach to continuous process improvement. He is also adept at identifying potential issues and providing effective solutions. Ted’s leadership style emphasizes mentoring, training, and empowering teams to achieve high performance.
Overview
21
21
years of professional experience
Work History
Retail Store Associate
Arterra Wines Canada
01.2021 - Current
- Manages POS transactions, special orders, planogram merchandising, replenishment, and inventory control
- Surpasses monthly and yearly sales targets, driving a 5-10% increase in sales through data-driven strategies
- Optimizes inventory management, ensuring high product availability through timely restocking and minimized stockouts
- Delivers exceptional customer service, leveraging strong product knowledge with upselling and cross-selling techniques
- Ted has 3+ years of retail and client sales experience in a competitive, sales-driven environment
Project Manager
Rebel Digital/Commerce Dynamics
01.2009 - Current
- Company Overview: Ted’s digital consultancy helps clients optimize eCommerce, digital marketing, and retail sales programs
- Leads B2C-B2B social/mobile programs to increase ROI, lead conversion, SEO, and user engagement
- Integrates Generative AI technologies (ChatGPT, Gemini, Lucid) to optimize market research, lead generation, SEO, content development, and program and account management
- Manages entire document lifecycles from requirements/ scope of work/wireframes/copy/QA
- Ted’s digital consultancy helps clients optimize eCommerce, digital marketing, and retail sales programs
- Key Clients: Commerce Dynamics, Vigorate Digital, Broadplay
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
Project/Account Manager
Vigorate/N5R
01.2004 - 01.2009
- Provided Vigorate agency-direct B2C-B2B strategic consulting, project management, account management, and client services
- Managed 40+ accounts, generating $250k+ in monthly revenue
- Lead N5R’s digital marketing program, SEO, Loyalty, and eCRM initiatives for global brands
- Supported business development/lead generation via Salesforce
- Key Clients: Jeep/Chrysler, Mitsubishi, Dell Canada, NHL, BBDO, Nurun, McCann Canada
Education
B.A. Hons -
University of Toronto
Microsoft Certified Practitioner (MCP) -
Agile Certified Practitioner (PMI-ACP) -
Skills
Key Skills
Business development, Retail/Client services
Project management, Account management
Generative AI tools: ChatGPT, Gemini, Lucid
Digital marketing and Social/Mobile development
Leadership, analytical thinking, problem-solving
Technical Skills
Project Management: MS Project, Asana
Business Development: Salesforce, Google Ads
Data Analysis: Google Analytics
Customer Support/POS: Zendesk, Predict Spring
Collaboration Tools: Slack, Teams, Zoom
Cloud Platforms: AWS, Google Cloud
Generative AI: ChatGPT, Gemini, Lucid
Design Tools: Adobe FM, LucidChart
Mobile-first development/Responsive design
Project Management Skills
Planning, risk management, resource allocation
Focus on Agile/Waterfall methodologies
Manage project stakeholder expectations
Provide high-quality project documentation
Effective communication with clients and executives
Lead project meetings, coordinate deliverables
Enforce change management and QA processes
Projects delivered on time, on budget, within scope
Resolve issues and conduct post-project reviews
Soft Skills
Leadership: Guiding cross-functional teams
Communication: Written/verbal for diverse audiences
Problem-solving and negotiation: Achieve consensus
Time management: Prioritizing tasks/meeting deadlines
Adaptability: Responding to evolving business needs
Languages
English
Native or Bilingual
Timeline
Retail Store Associate
Arterra Wines Canada
01.2021 - Current
Project Manager
Rebel Digital/Commerce Dynamics
01.2009 - Current
Project/Account Manager
Vigorate/N5R
01.2004 - 01.2009
Microsoft Certified Practitioner (MCP) -
Agile Certified Practitioner (PMI-ACP) -
B.A. Hons -
University of Toronto
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