Edward Llorca
Newmarket,ON
Summary
Over seven years of B2B tech marketing experience specializing in driving impactful demand generation initiatives. Focus on crafting and executing campaigns that deliver measurable results through data analytics and optimized strategies for maximum ROI. Expertise in multi-channel campaigns, integrating SEO, SEM, email, and social media seamlessly to generate leads. Prioritize nurturing leads through a cohesive funnel and ensuring conversion into loyal customers. Successfully boosted lead generation by 35% and reduced cost-per-acquisition by 20% through implementing automation tools and CRM integrations in current role. Commitment to innovation and active engagement in professional networks keeps ahead of demand generation trends.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Programs Manager
TrustArc
01.2024 - Current
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Improved lead generation efforts through targeted email campaigns, social media advertising, and SEO optimization techniques.
- Maintained and analyzed program's financial and business strategy and adjusted to trends.
- Led a team of marketing professionals, fostering collaboration and professional development opportunities.
- Streamlined marketing processes, resulting in improved efficiency and productivity.
Director of Demand Generation
Carbide Secure
04.2023 - 10.2023
- Responsible for building a predictable and scalable demand generation machine to increase growth
- Managed all supporting vendors for a seamless process of lead generation to lead handling
- Responsible for campaign programming and messaging.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Senior Manager, Marketing Programs
Keyfactor
08.2022 - 03.2023
- Involved in campaign and program development based on historical data
- Developed playbooks and collaborated with sales AEs and SDRs
- Utilize analytics and reporting tools for data-driven optimization.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
Marketing Program Manager
OneTrust
05.2021 - 08.2022
- Focused on go-to-market strategy, lead generation, and conversion
- Optimized marketing automation and lead nurturing processes
- Managed automation tool migration and produced webinars.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Evaluated the effectiveness of various marketing channels to determine optimal investment decisions for future campaigns.
Global Campaign Manager
OpenText
11.2019 - 04.2021
- Spearheaded demand generation strategy for Security and Legal Tech business units
- Led integrated marketing campaigns and collaborated with various teams to execute effective Demand Gen plans.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
Digital eCommerce Strategist
CAA
02.2018 - 10.2019
- Point person for digital strategy, promoting CAA Insurance and Orion Travel Insurance brands
- Developed and executed digital communications to improve brand awareness and drive engagement.
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
Digital Marketing Specialist
Mitsubishi Motor Sales of Canada
10.2016 - 02.2018
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
Digital Communications Specialist
Volvo Cars Canada
08.2015 - 09.2016
- Updated and maintained website content, developed local content, and supported retailers with marketing materials.
- Strengthened brand reputation by monitoring online reviews and addressing concerns promptly.
Education
Licentiate Degree - Law - Paralegal - Law
St. Clair College
Windsor, ON12.2014
Bachelor of Arts - Communication Arts And Digital Media
De La Salle University
09.2009
Skills
- CRM Management
- Product marketing
- Marketing Analytics
- Influencer Marketing
- Campaign Management
- Analytical Thinking
- Digital Marketing
- Strategic Planning
- Marketing Plan Development
- Email Marketing
- Data Analytics
- Marketing strategy
Certification
- Inbound Marketing Certificate, 2021, Hubspot
- Content Marketing Certificate, 2020, Hubspot
- White Belt - Six Sigma, Lean Six Sigma
Languages
English
Native or Bilingual
Timeline
Marketing Programs Manager
TrustArc
01.2024 - Current
Director of Demand Generation
Carbide Secure
04.2023 - 10.2023
Senior Manager, Marketing Programs
Keyfactor
08.2022 - 03.2023
Marketing Program Manager
OneTrust
05.2021 - 08.2022
Global Campaign Manager
OpenText
11.2019 - 04.2021
Digital eCommerce Strategist
CAA
02.2018 - 10.2019
Digital Marketing Specialist
Mitsubishi Motor Sales of Canada
10.2016 - 02.2018
Digital Communications Specialist
Volvo Cars Canada
08.2015 - 09.2016
- Inbound Marketing Certificate, 2021, Hubspot
- Content Marketing Certificate, 2020, Hubspot
- White Belt - Six Sigma, Lean Six Sigma
Licentiate Degree - Law - Paralegal - Law
St. Clair College
Bachelor of Arts - Communication Arts And Digital Media
De La Salle University
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