Edward Llorca
Newmarket,ON
Summary
Results-driven B2B Tech Marketing professional with over 7 years of experience in demand generation, lead nurturing, and ABM strategies. Proven expertise in crafting and executing integrated marketing programs across digital channels, leading to measurable business growth and customer acquisition. Experienced in cross-functional collaboration and proficient in marketing automation tools (Marketo, HubSpot) and CRM systems (Salesforce). Adept at using data analytics to drive pipeline growth and optimize marketing ROI.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Programs Manager
TrustArc
01.2024 - Current
- Overseeing integrated marketing programs and collaborating with cross-functional teams to enhance demand generation strategies.
- Developed data-driven ABM campaigns, optimizing the marketing funnel and supporting pipeline growth.
- Led marketing automation processes using Marketo and CRM data management with Salesforce.
Director of Demand Generation
Carbide Secure
04.2023 - 10.2023
- Developed a scalable demand generation system, driving a 35% increase in leads and reducing CPA by 20%.
- Managed cross-functional teams and ABM campaigns aligned with pipeline goals.
- Implemented marketing automation tools (Marketo), optimizing lead nurturing processes.
Senior Manager, Marketing Programs
Keyfactor
08.2022 - 03.2023
- Led full-funnel marketing programs to optimize lead generation and pipeline conversion.
- Spearheaded ABM strategies, aligning marketing with sales teams to address buyer pain points.
- Improved CRM data hygiene, ensuring accuracy in Salesforce for optimized targeting.
Marketing Program Manager
OneTrust
05.2021 - 08.2022
- Designed and executed integrated marketing campaigns for new customer acquisition, leveraging digital channels.
- Enhanced ABM efforts and digital content personalization to improve customer engagement.
- Migrated from HubSpot to Marketo, streamlining marketing automation processes.
Global Campaign Manager
OpenText
11.2019 - 04.2021
- Spearheaded demand generation strategy and execution for OpenText's Security and Legal Tech business units.
- Led integrated marketing campaigns aligned with the buyer’s journey to drive business growth.
- Collaborated with cross-functional teams to execute effective Demand Gen plans.
Education
Licentiate Degree - Law - Paralegal -
St. Clair College
Windsor, ON12.2014
Bachelor of Arts -
De La Salle University - Manila
Manila, Philippines09.2009
Skills
- Demand Generation & ABM
- Marketing Automation (Marketo, HubSpot)
- CRM (Salesforce)
- Digital Marketing Campaigns
- Cross-Functional Collaboration
- Project & Team Management
Certification
- Inbound Marketing Certificate, Hubspot (2021)
- Content Marketing Certificate, Hubspot (2020)
- White Belt - Six Sigma, Lean Six Sigma
Languages
English
Native or Bilingual
Timeline
Marketing Programs Manager
TrustArc
01.2024 - Current
Director of Demand Generation
Carbide Secure
04.2023 - 10.2023
Senior Manager, Marketing Programs
Keyfactor
08.2022 - 03.2023
Marketing Program Manager
OneTrust
05.2021 - 08.2022
Global Campaign Manager
OpenText
11.2019 - 04.2021
- Inbound Marketing Certificate, Hubspot (2021)
- Content Marketing Certificate, Hubspot (2020)
- White Belt - Six Sigma, Lean Six Sigma
Licentiate Degree - Law - Paralegal -
St. Clair College
Bachelor of Arts -
De La Salle University - Manila
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