Edriqua Essue

Results-driven sales and merchandising professional with 8+ years of experience in retail account management, strategic sales, and driving growth through data analysis and customer-focused solutions. Proven success in B2B and B2C environments, adept at managing key accounts, optimizing product assortments, and leading cross-functional teams. Strong proficiency in analyzing sales data, managing inventory, and identifying business opportunities to increase revenue. Passionate about fashion, wellness, and the active lifestyle sector, with a keen eye for emerging trends and an understanding of regional customer preferences. Seeking a Merchant, Strategic Sales role at Lululemon to leverage experience in driving product strategy and growth in a dynamic retail environment.

• Merchandising & Sales Strategy: Assortment planning, cross-selling, upselling, and sales forecasting.
• Retail & Omni-Channel Experience: Managing accounts across multiple sales channels, including retail and e-commerce.
• Data Analysis & Retail Mathematics: Proficient in Excel, sales forecasting, pricing strategies, margin optimization, and inventory management.
• Trend Analysis & Product Curation: Identifying product and color trends, aligning assortments with customer preferences.
• Cross-Functional Collaboration: Working with sales, marketing, supply chain, and operations teams to ensure alignment with business goals.
• Client Relationship Management: Building and maintaining strong relationships with retail partners, stakeholders, and customers.
• Leadership & Communication: Strong written and verbal communication, with experience presenting to senior leadership and training teams.