Edge Dcruz
San Diego
Summary
Dynamic and results-driven Social Media & Content Marketing Specialist with over 5 years of experience in influencer scaling, video production, social media strategy, and content creation. Proven track record of driving exponential growth across multiple platforms, increasing brand awareness, and generating millions of organic views. Skilled in content ideation, editing, campaign management, and influencer collaborations. Recognized with multiple awards for outstanding growth and innovative marketing strategies.
Overview
5
5
years of professional experience
Work History
Content Creator & Campaign Manager
Interscope Records
05.2023 - 08.2024
- Orchestrated TikTok marketing campaigns for artist Lil Mosey in collaboration with label and management teams.
- Achieved over 15 million organic views on strategic sound promotion in 2023 and 8 million in 2024.
- Designed viral content strategies that significantly boosted song streams and brand visibility.
Freelance Content & Influencer Strategist
YouTube
12.2020 - Current
- Scaled multiple influencers including Dayna Marie, Kara Lewis, and others, growing their followers from zero to millions across YouTube, Facebook, Snapchat, and TikTok.
- Developed custom content schedules (up to 5 posts/day), ideated viral content, and provided hands-on filming and editing support to maximize reach and engagement.
- Edited stream footage into engaging long-form videos and short clips, increasing viewer retention and subscriber growth.
- Partnered with streamers like Sam Frank to produce daily short-form content, significantly expanding their audience on YouTube.
- Managed influencer collaborations, increasing followers by over 600,000+ in less than a year.
- Major Achievements:
- Grew Dayna Marie’s YouTube from 0 to 1.2M subscribers in 11 months.
- Increased Kara Lewis’s YouTube to 200K, Snapchat to 190K, and Facebook to 75K followers within months.
- Developed content strategies for numerous influencers, accelerating their growth across multiple platforms.
- All of these stats as well as other influencers I’ve scaled can be found on my Instagram Portfolio Account: @vpsmanagement
Content Marketing Consultant
Answers AI
07.2025
- Collaborated with the CMO to craft creative content strategies, resulting in over 70 million views in one month.
- Designed and produced video content directly in line with brand objectives, increasing visibility and engagement ahead of company sale.
- Achievements:
- Extensive hands-on content creation, collaboration, and campaign management during consultancy.
Social Media & Growth Strategist
Nailphoria
08.2025 - Current
- Developed and executed innovative content ideas including skits and interviews, focusing on organic sales and brand awareness.
- Increased social media followers by over 50,000, boosting sales by approximately $250,000.
- Contributed to Nailphoria becoming the top-selling press-on nail brand on TikTok Shop.
- Achievements:
- Major follower growth and sales increase through targeted content strategies.
Skills
- Social Media Strategy & Development
- Influencer Marketing & Scaling
- Content Creation & Video Production
- Viral Campaigns & Organic Growth
- Editing (Final Cut Pro, Adobe Premiere)
- Data Analysis & Performance Metrics
- Brand Collaboration & Sponsorships
- Campaign Planning & Execution
- Cross-Platform Marketing (YouTube, TikTok, Facebook, Snapchat)
Awards
3 YouTube Creator Awards for exceptional channel growth, TikTok Business Award for scaling a TikTok Shop business
Selected Influencer & Brand Portfolio
- (Links available upon request or embedded profiles)
- Influencers: Dayna Marie, Kara Lewis, Sam Frank, and others
- Brands: Nailphoria, Answers AI, Interscope Records, Bang Energy
Timeline
Social Media & Growth Strategist
Nailphoria
08.2025 - Current
Content Marketing Consultant
Answers AI
07.2025
Content Creator & Campaign Manager
Interscope Records
05.2023 - 08.2024
Freelance Content & Influencer Strategist
YouTube
12.2020 - Current