Edgar Hopida
Chula Vista
Summary
Experienced communications leader who has worked in public utilities, nonprofit organizations and institutions of higher learning. A skillful developer of strategic communications plans that continually surpass expectations. In-depth senior-level communications management experience with excellent team development and leadership skills. Strong ability to influence thinking, forging strategic alliances, and build consensus.
Overview
18
18
years of professional experience
Work History
Communications Manager
San Diego Gas & Electric
01.2023 - 04.2024
- Developed communication strategy for Supplier Diversity Report, Inspiring Future Leaders STEM Scholarship and DonorsChoose
- Project managed and edited the Community Relations Giving Impact Snapshot
- Awarded 'Builders Award' for Co-managing Paid Media Community Assistance Fund Campaign.
Communications Director
Asian Americans/Pacific Islanders in Philanthropy
03.2022 - 12.2022
- Conducted a communications audit that assessed the challenges and opportunities of AAPIP's current communications capacity
- Rebuilt the communications infrastructure of the organization to enhance and optimize its communications asset production and engagement.
Senior Communications Strategist
ACLU of San Diego & Imperial Counties
09.2018 - 03.2022
- Developed and managed ACLU-SDIC video blog project that increased civic and social media engagement with our members and stakeholders
- Revamped and supervised blogs that increased social media engagement for ACLU-SDIC
- Successfully published ghost-written letter to the editor on behalf of executive director
- Was a major contributor to ACLU National's 'Guide to the American Muslim Community.'
Public Information Officer
San Diego City College
01.2018 - 09.2018
- Drafted and implemented comprehensive enrollment marketing plan that increased summer enrollment at San Diego City College by 5%
- Increased public profile of college through effective and proactive media strategies
- Developed street banner, trolley sign and bus bench marketing campaign to increase college visibility in service area and increase enrollment.
Director of Marketing and Communications
Thomas Jefferson School of Law
02.2016 - 01.2018
- Increased law school's social media engagement by 35%
- Streamlined and improved production of marketing materials for law school's admissions department
- Successfully published ghost-written 3 op-eds on behalf of law school president dean in less than one year.
Communications Director
Islamic Society of North America
12.2013 - 01.2016
- Improved organization's social media engagement by 200%
- Improved media coverage of organization's annual convention for two consecutive years by 200%
- Secured C-SPAN to cover 2014 ISNA Convention featuring former President Jimmy Carter.
Senior Public Relations Consultant
Council on American-Islamic Relations, San Diego
04.2012 - 11.2013
- Provided new communications strategy for incoming executive director of organization
- Successfully pitched and published ghostwritten op-ed for organization's executive director.
Director of Public Relations
Council on American-Islamic Relations, San Diego
01.2006 - 03.2012
- Acted as an interim executive director for the chapter office
- Built communications, government relations, development and media relations infrastructure for the organization from the ground up
- Successfully implemented the organization's development plan for four consecutive years.
Education
Bachelor of Arts - Sociology
San Diego State University
San Diego, CA12.2000
Skills
- Nonprofit Management
- Public Relations
- Strategic Communications Planning
- Editing
- AP Style
- Project Management
- Budget Management
- Crisis Communications
- Content Development
- Media Relations
- Social Media
- Speechwriting
Board Appointments
- Community College Public Relations Organization (CCPRO) 2018-2019 (Member)
- City of Chula Vista Charter Review Commission 2017-Present (Member)
- Public Relations Society of America 2013-Present (Member, San Diego and Imperial Counties Chapter); Board Member, Co-Chair of Diversity & Inclusion Jan 2022-Dec 2022
- San Diego Regional Hate Crimes Coalition 2011-2012, 2016-2018 (Member)
- County of San Diego District Attorney's Interfaith Advisory Board (Member) 2008-2013
- Mesa College Cultural Advisory Committee 2008-2011 (Member)
- Columbia University Next Generation Project Fellow (West Coast Assembly) 2007
Timeline
Communications Manager
San Diego Gas & Electric
01.2023 - 04.2024
Communications Director
Asian Americans/Pacific Islanders in Philanthropy
03.2022 - 12.2022
Senior Communications Strategist
ACLU of San Diego & Imperial Counties
09.2018 - 03.2022
Public Information Officer
San Diego City College
01.2018 - 09.2018
Director of Marketing and Communications
Thomas Jefferson School of Law
02.2016 - 01.2018
Communications Director
Islamic Society of North America
12.2013 - 01.2016
Senior Public Relations Consultant
Council on American-Islamic Relations, San Diego
04.2012 - 11.2013
Director of Public Relations
Council on American-Islamic Relations, San Diego
01.2006 - 03.2012
Bachelor of Arts - Sociology
San Diego State University
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