Sports
Ed Panela
Sales Representative
Richmond Hill,ON
Summary
Successful Territory Manager bringing strong history of exceeding product revenue and customer targets. Versed in Grocery/Specialty, Frozen and Fresh products and current market trends. Over 15 years of sales and business development success.
Overview
20
20
years of professional experience
2
2
years of post-secondary education
Work History
Retail Development Representative
Star Marketing
Mississauga, ON
03.2022 - 12.2022
- Maintaining grocery sales to chains and independent stores
- Responsible for merchandising and relines at chain stores
- Provide presentation and product demonstration support for introduction of new products
- Plan and prepare advertising and promotional material to increase sales of products.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Conducted research, gathered information from multiple sources and presented results.
- Worked with customers to understand needs and provide excellent service.
- Collaborated with team members to achieve target results
Territory Manager
Tree of Life
Mississauga, ON
01.2016 - 03.2022
- Selling fresh, frozen and specialty grocery products to chains and independent stores
- Plan and prepare advertising/promotional material to increase sales
- Provide product demonstration of new products
- Represent companies at trade shows to promote products.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Managed over 65 accounts within GTA territory.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
- Capitalized on solutions presented by iCalibre CRM software to enhance lead prospecting and sales management.
- Increased Sales growth in Territory from $2,000,000 to $2,900,000
- Consistently met monthly and quarterly budgets.
- Achieved sales goals and service targets by cultivating and securing new customer relationships
Sales Representative
Pilaros
Toronto, ON
02.2015 - 01.2016
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Developed and delivered engaging sales presentations to convey product benefits.
- Organized sales paperwork, presented proposals and finalized contracts.
- Implemented brand marketing and sales campaigns.
- Expanded customer base and boosted profit within product line
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
Route Relief/Merchandiser
Old Dutch Foods
Mississauga, ON
11.2014 - 02.2015
- Inspected merchandise for quality and arranged proper display location on floor.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Established strong vendor relationships to maintain and support business.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
Route Sales Representative
Neal Brothers
Vaughan, ON
04.2003 - 11.2014
- Determined best routes for driving to customer sites, accounting for such factors as weather and road construction.
- Delivered top customer satisfaction, reviewing feedback closely and addressing needs and requests of account holders.
- Immediately addressed problems with customers to promote speedy resolution.
- Represented wide range of products and brands.
- Displayed products properly at customer sites and according to company specifications and policies.
- Maintained accurate accounts by documenting orders, collecting payments and issuing receipts for every purchase.
- Stayed in open communication with existing customers to offer immediate access to new products.
- Boosted revenues by upselling and cross-selling products to new and established customers.
Education
Diploma - Hotel/Restaurant Management
George Brown College
Toronto, ON 09.1994 - 06.1996
Skills
Business development and planning
Promotional materials development
Communication
Teamwork
B to B sales
Direct sales
Territory Management
New Business Development
Interests
Volunteer Coach for House League Basketball
Volunteer Coach for House League Baseball
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Retail Development Representative
Star Marketing
03.2022 - 12.2022
Territory Manager
Tree of Life
01.2016 - 03.2022
Sales Representative
Pilaros
02.2015 - 01.2016
Route Relief/Merchandiser
Old Dutch Foods
11.2014 - 02.2015
Route Sales Representative
Neal Brothers
04.2003 - 11.2014
Diploma - Hotel/Restaurant Management
George Brown College
09.1994 - 06.1996