An ambitious and strategic writer with a BFA in Creative Writing from OCAD University. Has experience with both copywriting and business analysis. Has demonstrated ability to craft compelling, audience-driven content across digital platforms, combining storytelling with company objectives. A self-published author of a short horror story collection, and a contributing writer and editor to OCADU's online literary journal, Pulse. Maintains strong collaborative instincts and a passion for merging creativity with data-driven insight.
Professional copywriter skilled in crafting compelling and persuasive content. Strong background in creating engaging copy for diverse platforms, driving audience engagement, and enhancing brand voice. Team-oriented, adaptable, and focused on delivering high-impact results. Proficient in SEO, content strategy, and creative storytelling.
Overview
6
6
years of professional experience
Work History
Copywriter
Consolidated Fastfrate Inc.
01.2024 - Current
Developed written materials to communicate transportation processes, service updates, and regulatory compliance to clients and stakeholders.
Collaborated with cross-functional teams, including operations, sales, and IT to help align data insights with company objective.
Collaborated with marketing team to create informational pages for company website detailing the company's many transportation services, as well as overhauled outdated articles and updated news section.
Conducted detailed analysis of logistics operations across LTL, FTL, drayage, and intermodal services to concisely educate clients about the characteristics of the industry and the services provided.
Wrote, edited, and managed a range of content for THI's corporate website and subsidiaries, including service pages, news updates, internal knowledge base articles.
Created informational, marketing-based content related to fundraising events and donations by its charity-based subsidiary, Audrey's Place.
Examined and conducted company objectives in relation to potential acquisitions, business relations, and Due Diligence.
Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Customized brand message to reach and capture target audience interest and drive engagement.
Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
Selected high-quality photos and videos to complement written copy.
Fostered strong brand identity, developing consistent voice and style guide used across all company communications.
Content writer & Junior Business Analyst
Tepper Holdings Inc.
01.2020 - 12.2023
Completed thorough research into assigned topics.
Proved successful working within tight deadlines and a fast-paced environment.
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Utilized feedback from clients and colleagues to improve content quality.
Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
Improved website traffic with creation of high-quality, keyword-rich articles and blog posts.
Edited and revised existing content based on analytics, significantly increasing page views and engagement.
Enhanced stakeholder communication by creating easy-to-understand visualizations of complex data sets.
Collaborated with cross-functional teams to optimize workflows and drive process improvements.
Streamlined reporting methods by automating data collection and analysis procedures.
Designed custom dashboards for tracking key metrics across various departments, increasing transparency in performance evaluation efforts.
Enabled informed decision-making by conducting thorough competitive analyses of industry peers and emerging trends.
Interacted with internal customers to understand business needs and translate into requirements and project scope.