Dustin Combs
Temecula
Summary
Operations and sales leader driving exceptional customer experiences and revenue growth. Increased total club revenue by 38% in the first year and 24% in the second through effective sales strategies and high-performing teams. Committed to operational excellence, enhancing profitability, and fostering a culture of accountability and development.
Overview
12
12
years of professional experience
Work History
General Manager
Fitness 19
Temecula
05.2024 - Current
- Provide executive leadership for all aspects of club operations, directing sales, financial performance, staffing, member experience, facility operations, and business development initiatives.
- Increased total club revenue by 38% during first year of leadership
- Delivered an additional 24% revenue growth in the second year, sustaining strong year-over-year performance
- Strengthened profitability through disciplined expense control and operational efficiency improvements
- Rebuilt sales culture through accountability systems, coaching, and performance-driven leadership
- Consistently exceeded membership sales targets while improving lead conversion rates
- Improved member retention through elevated service standards and relationship-focused leadership
- Recruited, hired, trained, and retained high-performing sales and operations teams
- Led weekly KPI performance reviews to uncover insights, enhance performance, and implement corrective actions
- Collaborated with ownership and regional leadership on strategic initiatives to align operational goals with broader business objectives
- Built a high-performance culture centered on accountability, integrity, and development
Cryptocurrency Trader & Advisor
SELF-EMPLOYED
Temecula
05.2019 - Current
- Combined technical and fundamental analysis to guide trading and portfolio decisions, enhancing investment outcomes
- Researched and analyzed cryptocurrency markets to uncover short-term trading opportunities and develop long-term investment strategies
- Develop and manage long-term portfolio strategies focused on risk management and capital growth
- Educated clients on effective trading strategies and portfolio management techniques, empowering them to make informed investment choices
Facility Operations Manager / Multi-Role Leadership Progression
Lifetime Fitness
Laguna Niguel
03.2014 - 10.2019
- Progressively advanced through multiple leadership roles, including Facility Operations Manager, Facility Operations Area Lead, and General Manager in Training / Acting GM responsibilities.
- Oversaw executive leadership duties, ensuring alignment with organizational goals
- Led multi-unit facility operations
- Oversaw 8 departments and 7 business units during GM absence.
- Directed department leadership meetings, performance evaluations, and operational alignment across all departments
- Conducted executive-level performance reviews with General Managers to evaluate outcomes and improvement strategies
- Conducted weekly performance reviews and quarterly operational audits across multiple locations
- Conducted final interviews and hiring decisions, enhancing talent acquisition across multiple departments
- Maintained investor-ready facility standards as a flagship location for executive tours
- Managed annual Repair, Maintenance, Supply, and Labor budgets exceeding $2M
- Built, led, trained, and developed a team of 40 operations employees
- Supported and coached 7 Facility Operations Managers across California, Washington, and Nevada
- Delivered training, best practices, and leadership development to improve operational performance
- Conducted ongoing 1:1 coaching sessions with leadership and frontline team members
- Partnered with department heads to plan and control operational budgets and facility needs
- Maintained premium facility standards to ensure consistent high-end member experience
- Managed vendor relationships and operational service providers
- Supported staffing, onboarding, and training initiatives, enhancing team capability and operational readiness
- Supported nationwide club openings, assisting with operations setup and team onboarding
- Assisted in establishing vendor relationships and operational infrastructure for new markets
- Assisted in establishing vendor relationships and operational infrastructure for new markets
Education
Diploma -
Otto Fischer High School
Orange, CASkills
- Sales strategy
- Strategic planning
- Customer relationship management
- Financial management
- Performance analysis
- Market analysis
- Operational efficiency
Timeline
General Manager
Fitness 19
05.2024 - Current
Cryptocurrency Trader & Advisor
SELF-EMPLOYED
05.2019 - Current
Facility Operations Manager / Multi-Role Leadership Progression
Lifetime Fitness
03.2014 - 10.2019
Diploma -
Otto Fischer High School