Dulip Eranda. MBA UK
Markham,Canada
Summary
Senior Marketing Professional with a proven track record in driving organizational success through effective supervision of operational processes within assigned value streams. Expertise includes business forecasting, product development, and material purchasing, ensuring timely delivery and payment receipt. Skilled negotiator adept at managing costs and delivery timelines with customers and suppliers while maintaining efficient communication across teams. Aiming to leverage extensive experience to enhance operational efficiencies and contribute to strategic business growth.
Results-driven professional seeking a decision-making role to leverage strong problem-solving skills and innovative ideas. Committed to exceeding expectations through dedication, teamwork, and a proactive approach in dynamic environments. Proven ability to cultivate positive relationships while delivering high-quality performance.
Overview
20
20
years of professional experience
Work History
Administrative Assistant
Victoriam Group (Mississauga - Ontario)
01.2024 - 04.2024
General Manager - Merchandising / Marketing
Kenpark Bangladesh Apparel Pvt Ltd (Bangladesh)
Buyers - Columbia USA,Varner Norway,Dunnes Ireland
01.2020 - 11.2023
• Assume full responsibility for managing multiple accounts, encompassing all aspects of marketing, sourcing, product development, procurement, price negotiation, and execution.
• Serve as a key contributor on the company’s Management Team as General Manager, actively participating in strategic decision-making alongside the leadership team.
• Drive all facets of new business development, including the expert negotiation of new contracts.
• Utilize advanced negotiation skills to establish pricing, manage capacity planning, oversee supply chain management, and ensure successful order execution.
• Emphasize the optimization of sales budgets and profitability, consistently achieving and exceeding all KPIs.
• Demonstrate strong business development capabilities while managing a diverse product portfolio for renowned brands such as Columbia, Varner, and Dunnes.
• Collaborate closely with local customer offices and travel internationally to represent the company at vendor and trade fairs.
• Meticulously track all sample stages, including cost negotiations and material sourcing.
• Exhibit in-depth knowledge of products, fabrications, and costing.
• Identify and implement the most profitable methods for product execution.
• Employ a collaborative leadership style to engage and motivate a diverse team while demonstrating cultural awareness.
• Display extensive expertise in managing various product categories, including jackets, bottoms, outerwear, winter wear, activewear, denim 5-pocket, and schoolwear.
• Leverage significant experience to effectively manage key accounts with overall revenue exceeding USD 95 million.
• Apply superior negotiation skills to secure new business and optimize factory production capacity.
• Demonstrate a thorough understanding of speed-to-market business models and current processes, with the ability to act swiftly.
• Exhibit comprehension of technical product aspects and develop effective solutions.
- Regularly assess cost-reduction opportunities, and implement cost-efficient strategies to optimize operational performance.
- Monitored progress by establishing plans, budgets and measuring results.
- Recruited, trained and empowered employees to achieve key performance indicators.
Deputy General Manager - Merchandising / Marketing
Kenpark Bangladesh Apparel Pvt Ltd (Bangladesh)
Buyers - Columbia USA,Varner Norway,Dunnes Ireland
06.2018 - 12.2019
Manager - Merchandising / Marketing
Kenpark Bangladesh Apparel Pvt Ltd (Bangladesh)
Buyers - Columbia USA
01.2016 - 05.2018
Account Manager - Merchandising / Marketing
Kenpark Bangladesh Apparel Pvt Ltd (Bangladesh)
Buyers - Columbia USA
03.2013 - 12.2015
Senior Merchandiser
Hirdaramani Apparel Pvt Ltd (SriLanka)
Buyers -M&S, George, Sainsbury - United Kingdom
09.2010 - 02.2013
Senior Merchandiser
Brandix Apparel Pvt Ltd (SriLanka)
Buyers - Mark & Spencer United Kingdom
05.2006 - 08.2010
Assistant Market Representative
May Department Stores Int'l Inc (SriLanka)
Buyers - Karen Scott USA
07.2004 - 04.2006
Education
Master of Business Administration - 2017 -
Wolverhampton University
United KingdomMerchandising Management - Sri Lanka
Garment Industry Management Institute, Sri Lanka
Sri LankaTextile Clothing Technology - Sri Lanka
University of Moratuwa, Sri Lanka
Sri LankaCertificate in Merchandising - Sri Lanka
University of Moratuwa, Sri Lanka
Sri LankaSkills
- Pricing and cost negotiation
- Effective communication
- Team management and motivation
- Organizational skills
- Customer service
- Team building
- Analytics
- Product Knowledge
- Order Management
- Customer Relationship Management (CRM)
- Sales Techniques
- Teamwork and collaboration
References
- Ajith De Silva, Joint Managing Director - Hirdaramani Apparel Pvt Limited (SriLanka/Bangladesh)
+88 01713109000, +94 777790000
- Praveen, Varindani, Director, Columbia Sportswear Company (India/USA) – South Asia Region
+91 8042772744
Personal Details
- Date of Birth - 30th May 1982, Age 42 Years
- Nationality Sri Lankan Gender - Male
- Passport - N8887337, Marital Status - Married
Travelled Countries
USA / Norway / Ireland / Italy / Canada / France / Sweden / Vietnam/ China/ Hong Kong / Singapore / Malaysia/ India / Bangladesh / Thailand
Languages
English
Full Professional
Bengali
Limited
Sinhala
Native/ Bilingual
Accomplishments
• Spearheaded the development of Columbia as a key account for Kenpark, driving $83M in revenue since its inception in 2013 with strong profit margins.
• Promoted to multiple senior leadership positions in recognition of exceptional performance and contributions to business growth.
• Consistently upheld high standards of customer service, earning recognition as Columbia’s Global Best Vendor in 2017 and 2023.
• Employed diverse strategies to secure and grow the business, even in response to customer requests for global cost reductions on each product.
• Led the Merchandising team to receive the Best Performing Team award in the South Asia region from Columbia for six consecutive years (2018-2024).
• Honored with Columbia's Vendor Partner Award in 2020 for driving continuous improvements.
• Achieved significant cost reductions of $750K as the best performer in the Merchandising team in 2009.
Timeline
Administrative Assistant
Victoriam Group (Mississauga - Ontario)
01.2024 - 04.2024
General Manager - Merchandising / Marketing
Kenpark Bangladesh Apparel Pvt Ltd (Bangladesh)
01.2020 - 11.2023
Deputy General Manager - Merchandising / Marketing
Kenpark Bangladesh Apparel Pvt Ltd (Bangladesh)
06.2018 - 12.2019
Manager - Merchandising / Marketing
Kenpark Bangladesh Apparel Pvt Ltd (Bangladesh)
01.2016 - 05.2018
Account Manager - Merchandising / Marketing
Kenpark Bangladesh Apparel Pvt Ltd (Bangladesh)
03.2013 - 12.2015
Senior Merchandiser
Hirdaramani Apparel Pvt Ltd (SriLanka)
09.2010 - 02.2013
Senior Merchandiser
Brandix Apparel Pvt Ltd (SriLanka)
05.2006 - 08.2010
Assistant Market Representative
May Department Stores Int'l Inc (SriLanka)
07.2004 - 04.2006
Master of Business Administration - 2017 -
Wolverhampton University
Merchandising Management - Sri Lanka
Garment Industry Management Institute, Sri Lanka
Textile Clothing Technology - Sri Lanka
University of Moratuwa, Sri Lanka
Certificate in Merchandising - Sri Lanka
University of Moratuwa, Sri Lanka
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