Duane Swinkels
Ilderton,ON
Summary
Proactive, hardworking and highly successful sales and marketing leader offering expertise in partnership, channel and strategy development to drive substantial revenue increases for businesses. Tenacious producer with demonstrated record of success in exceeding revenue targets by leveraging market knowledge and natural communication skills to build long-lasting, profitable connections.
Overview
21
21
years of professional experience
Work History
Director of Instruction
Swinkels Golf Academy
, ON
03.2022 - Current
- Established Swinkels Golf Academy in 2022, emphasizing teaching and coaching.
- Organized junior camps, group lessons and individual lessons.
- Leveraged Flight Scope to enhance performance metrics.
- Conducted comprehensive golf club assessments.
- Enhanced swing and game profiling techniques.
- Implemented effective training modules.
- Designed tailored routines to optimize health and wellness.
- Tailored golf club fittings based on individual client needs.
- Coordinated scheduling for numerous clinics and camps.
- Formulated detailed lesson plans.
Associate Professional
Highland Golf Club
London, Ontario
01.2022 - 07.2022
- Delivered exceptional service to both members and guests.
- Directed team in organizing successful golf events.
- Supported recruitment, hiring, and training of staff.
- Guided and developed team members.
- Maintain well-organized Proshop retail space.
- Organized, attended, and facilitated Demo Days and Fit Days activities.
- Organize and set up of backshop
- Taught clinics, camps, and private lessons.
- Play Golf with membership
- Managed Professional Shop Team in conducting club repair, inventory, and billing.
- Managed Handicap System
General Manager
WidderStation Golf and Country Club
, ON
07.2021 - 01.2022
- Oversaw comprehensive club management including food, beverage, and golf operations.
- Host 360 members as well as guest play.
- Coordinated departmental operations.
- Ensured consistent satisfaction in member interactions.
- Oversaw cart fleet operations.
- Ensure consistent functionality of POS software.
- Managed proshop inventory with precision.
- Oversaw product ordering process.
- Directed staffing processes and employee management.
- Managed billing for events.
- Enhanced club visibility.
- Facilitated regular communication with the management team.
- Increased revenue through strategic sales efforts.
- Executed comprehensive marketing strategies for the club.
- Develop comprehensive budgets for various departments.
- Playing golf with members
- Fostered a culture of workplace safety.
- Engaged in successful contract negotiations.
- Coordinated effectively with suppliers.
Director of Operations
Forest City National Golf Club
London, Ontario
04.2019 - 07.2021
- Managed daily operations of the club.
- Managed routine financial transactions and resolved discrepancies through reconciliation.
- Processed invoices efficiently.
- Devised budgets for various departments.
- Managed purchasing activities across departments.
- Executed advertising strategies to boost sales.
- Provided exceptional service to both members and guests.
- Coordinated various leagues leading to streamlined operations.
- Managing a staff of 50 employees
- Coordinated the selection and onboarding processes.
- Handled operational oversight and management of POS software.
- Managed and optimized inventory levels.
- Handled billing for events.
- Cultivated vendor partnerships to maximize business potential.
- Streamlined tournament organization processes.
- Oversaw health and safety initiatives across the organization.
- Ensured the liquor license met all regulatory requirements.
- Handled management of GPS systems alongside tournament software.
- Managed payroll efficiently.
- Led and organized weekly managerial discussions.
- Reported daily sales and all business activities to ownership.
- Managed food ordering and costing through GFS.
- Curated innovative and balanced menu offerings.
- Facilitated successful and memorable tasting events for weddings.
- Negotiated favorable contracts for stakeholders.
Owner
Bang Marketing Group
09.2016 - 04.2019
- Founded a company promoting brand awareness via sales of soft goods to businesses for marketing.
- Developed new merchandise from self-conceived ideas.
- Managed daily operations of a company.
- Developed brand identity.
- Engineered innovative systems.
- Developed accurate sales forecasts.
- Managed inventory control.
- Ensured profit margins stayed aligned with company goals.
- Managed accounts payable and receivable operations.
- Ensured optimal condition of company vehicle.
- Coordinated deadlines efficiently.
- Build and maintain customer relationships
- Exhibited significant knowledge of product lines.
- Developed and executed process plans.
- Managed HST remittance efficiently.
Director of Golf
FireRock Golf Club
Komoka, Ontario
04.2008 - 09.2016
- Oversaw the daily operations of the golf course, driving range, and pro shop.
- Coordinated staff scheduling for 40 team members.
- Coordinated and managed large-scale corporate events.
- Ensured timely processing of financial transactions.
- Executed club marketing strategies.
- Managed and maintained point-of-sale systems.
- Managed and maintained efficient operations of the cart fleet.
- Managed organization of various league activities.
- Conducted golf lessons efficiently.
- Managed purchasing activities for proshop items.
General Manager
The Fox Golf Club
Granton, Ontario
03.2010 - 11.2010
- Managed golf operations at The Fox Golf Club.
- Coordinated weekly orders with Coke, Sysco, GFS, Beer Store, and LCBO.
- Conducted comprehensive hiring processes for all staff.
- Managed event sales and coordination for nonprofit causes.
- Oversaw POS software operations.
- Ensured timely completion of daily and weekly deposits.
- Established rates for membership and tournaments.
- Oversee cart fleet.
- Managed inventory and tracked sales.
- Handled and recorded payments.
- Developed and implemented marketing strategies for various campaigns.
- Conducted and organized lessons.
Account Executive
Golftown
London, Ontario
06.2007 - 03.2008
- Facilitated retail sales and organized POS displays to enhance customer experience.
- Delivered exceptional customer service.
- Conducted professional golf club fittings.
- Optimized efficiency in club repair activities.
- Resolved complex issues efficiently.
- Ensured daily budget targets were consistently met.
- Led insightful workshops focused on knowledge sharing.
Account Manager
Velocity Marketing Group
Toronto, Ontario
09.2003 - 06.2007
- Handled development of corporate accounts focusing on promotional and marketing soft goods.
- Engaged with executives from various corporations through relationship-building and negotiations.
- Built business plans for achieving success.
- Launched activation process for Toyota account including 280 O.K.
- Tire Stores across Canada
- Developed $500,000 process plan.
- Developed and executed weekly call schedules.
- Developed dynamic sales presentations.
- Oversaw financial planning and expenditures.
- Executed monthly sales promotions efficiently.
- Developed brand recognition.
- Ensured optimal functioning of all company vehicles.
- Traveled across Canada regularly from coast to coast.
- Engage with Principals and managers professionally.
District Sales Manager/ National Director - Retail
Choko Motorsports
Toronto, Ontario
09.2003 - 06.2007
- Managed sales territory in Southwestern Ontario for OEM dealers.
- Established strong connections with Principals, Sales and Parts Managers.
- Led team to handle quarterly sales at General Motors.
- Oversaw weekly inventory reporting and control using Business Vision.
- Oversaw upkeep and scheduling of company vehicle.
- Promoted to National Director of Retail.
- Expanded retail business throughout Canada with key partnerships at Irving Oil, Lordco Auto Parts, Home Hardware and Lammles Western Wear.
- Developed comprehensive $3 million process plan.
- Developed weekly call schedules and reports.
- Developed engaging sales presentations.
- Oversaw financial allocations.
- Developed and executed monthly sales promotions.
- Increased brand visibility.
- Oversaw and ensured proper upkeep of company vehicle.
- Traveled extensively across Canada.
- Engaged with Principals and managers professionally.
Education
OSSD -
Medway High School
Arva, ONCMC Marketing -
Toronto, ONPGA of Canada -
Skills
- Profit and loss analysis
- Budget planning
- Inventory control
- Creating marketing plans
- Driving business growth
- Merchandising operations
- Team training and development
- Business administration
Accomplishments
- Hosted Lexi Thompson and CN Future Links Junior Clinic 2014
- Hosted 2014 Womens PGA of Canada Championship (winner Brooke Henderson)
- Worked with Judy Rankin and Rod Black at 2014 CN Womens Open during broadcast
- 2014 Memorial Cup Host Organizing Committee
Timeline
Director of Instruction
Swinkels Golf Academy
03.2022 - Current
Associate Professional
Highland Golf Club
01.2022 - 07.2022
General Manager
WidderStation Golf and Country Club
07.2021 - 01.2022
Director of Operations
Forest City National Golf Club
04.2019 - 07.2021
Owner
Bang Marketing Group
09.2016 - 04.2019
General Manager
The Fox Golf Club
03.2010 - 11.2010
Director of Golf
FireRock Golf Club
04.2008 - 09.2016
Account Executive
Golftown
06.2007 - 03.2008
Account Manager
Velocity Marketing Group
09.2003 - 06.2007
District Sales Manager/ National Director - Retail
Choko Motorsports
09.2003 - 06.2007
OSSD -
Medway High School
CMC Marketing -
PGA of Canada -
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