Duane Dawkins
Partner Alliance Manager
Ajax
Summary
Dynamic and results-oriented Technology and Sales Leader with over 10 years of experience driving revenue growth through channel partners and strategic alliances. Currently serving as PAM Partner Alliance Manager for Softchoice’s Platinum Partners IBM and NetApp, I bring proven expertise in partner relationship management, go-to-market strategy, and building high-performing sales ecosystems.
Skilled at engaging C-suite executives, aligning complex technology solutions to business outcomes, and maximizing partner investments, I have deep knowledge of Canada’s partner landscape. Areas of strength include Cloud and Data Center Solutions, Hybrid Cloud, Cybersecurity, Enterprise Storage, and Managed Services. Known for my ability to foster strong executive relationships, lead enablement programs, and deliver measurable business results in fast-paced, competitive markets.
Overview
13
13
years of professional experience
Work History
Partner Alliance Manager
Softchoice
01.2025 - Current
- Lead the strategy and execution of partnerships for Softchoice’s Platinum Partners, IBM, and NetApp, driving joint revenue growth and market penetration across Canada.
- Build and strengthen executive-level relationships with partner leadership, customers, and internal stakeholders to deliver integrated technology solutions.
- Develop and execute joint business plans, co-selling initiatives, marketing campaigns, and enablement programs to position partners as market leaders.
- Maximize marketing development funds and partner investments to achieve revenue, profitability, and field margin targets.
- Evangelize partner value propositions to sales teams, aligning with emerging trends such as AI-driven cloud infrastructure, multi-cloud orchestration, and zero trust security.
- Monitored partner performance and provided feedback on areas of improvement.
- Spoke with peers to verify task completion, meeting tight deadlines, and schedules.
- Prepared and presented reports on status of projects and initiatives.
Territory Sales Supervisor
Softchoice
05.2022 - 12.2024
- Managed and coached a team of sales professionals, driving B2B growth through effective account planning and technology adoption strategies.
- Collaborated with leadership to set and achieve territory goals, leveraging deep knowledge of IT solutions and Managed Services.
- Supported recruitment, onboarding, and training of new sales talent, enhancing team capability and performance.
Territory Account Executive
Softchoice
01.2017 - 05.2022
- Built and grew enterprise accounts by developing trusted relationships with C-level executives, and aligning technology solutions to strategic initiatives.
- Successfully sold cloud, SaaS, and hybrid data center solutions, leveraging vendors such as Google, AWS, Microsoft Azure, IBM, and NetApp.
- Delivered consultative, insight-driven sales presentations, and applied 'Challenger' methodology to uncover opportunities and drive significant revenue growth.
- Exceeded annual quotas; sold the largest single CTT cloud services deal in 2020, achieving 606% in Product, and 5,007% in Services.
Senior Media Consultant
MultiView
02.2016 - 01.2017
- Developed compelling sales presentations that effectively communicated the value proposition of our services to prospective clients, resulting in increased conversion rates.
- Delivered exceptional results for clients with thorough market research, data analysis, and strategic planning.
- Organized high-profile events for clients that generated significant press coverage and enhanced brand recognition in target markets.
- Negotiated favorable advertising rates and placements with media vendors, securing optimal exposure for clients'' campaigns.
- Boosted brand visibility for clients through the creation and execution of targeted advertising campaigns across various media platforms.
- Collaborated with creative teams to develop impactful advertising concepts that aligned with clients'' branding objectives.
- Enhanced client satisfaction by developing and implementing customized media strategies tailored to their specific needs.
- Played an instrumental role in securing high-profile clients for the agency through expert relationship management and strategic business development efforts.
- Proactively identified and resolved any potential issues or bottlenecks in the campaign management process, ensuring smooth execution and client satisfaction.
Foreign Exchange Trader
Firma Foreign Exchange
01.2014 - 03.2015
- Evaluated counterparty credit risk for potential clients, ensuring that the firm maintained a healthy trading portfolio with minimal exposure to defaults.
- Developed strong relationships with key clients, leading to increased business opportunities and revenue growth.
- Collaborated with sales team to identify new clients and expand foreign exchange products offerings.
- Ensured smooth workflow within the team by effectively communicating with colleagues, sharing vital market insights and updates regularly.
- Maintained compliance with regulatory requirements, ensuring accuracy in all trade reporting processes.
- Conducted comprehensive research on emerging markets to identify new investment opportunities for the firm''s portfolio expansion plans.
- Monitored global economic events and political developments to stay ahead of potential impacts on currency markets.
- Maximized trading profits by analyzing market trends and implementing effective trading strategies.
- Strengthened client retention rates by providing exceptional customer service during trade execution processes.
- Reduced transaction costs for clients by negotiating favorable rates with liquidity providers.
- Improved forecasting accuracy of currency movements through continuous refinement of technical analysis techniques and methodologies.
- Provided expert advice to clients regarding foreign exchange transactions, helping them make informed decisions that aligned with their financial goals.
Investment Associate
Hi-Rise Capital
02.2013 - 02.2014
- Optimized portfolio diversification through strategic asset allocation recommendations.
- Developed strong client relationships, resulting in an expanded client base and increased assets under management.
- Collaborated with cross-functional teams to develop comprehensive due diligence reports for potential investments.
- Negotiated favorable terms for clients during mergers and acquisitions, leading to significant cost savings or enhanced revenue streams.
- Evaluated potential investment opportunities, identifying key risks and opportunities for growth.
- Maximized returns for clients by staying abreast of industry trends and emerging market opportunities.
- Presented regular updates on portfolio performance to senior management, highlighting key achievements and areas for improvement.
- Contacted potential clients to pursue sales and gather funds.
Education
No Degree - Business Administration And Management
George Brown College
Toronto 05.2001 -
Skills
Data-driven decision-making
Executive presence
Channel Sales Expertise
Pipeline development & forecasting
Negotiating and deal structuring
Technical & Market Acumen
Leadership
Timeline
Partner Alliance Manager
Softchoice
01.2025 - Current
Territory Sales Supervisor
Softchoice
05.2022 - 12.2024
Territory Account Executive
Softchoice
01.2017 - 05.2022
Senior Media Consultant
MultiView
02.2016 - 01.2017
Foreign Exchange Trader
Firma Foreign Exchange
01.2014 - 03.2015
Investment Associate
Hi-Rise Capital
02.2013 - 02.2014
No Degree - Business Administration And Management
George Brown College
05.2001 -