Drishti Arora
Etobicoke,Ontario
Summary
Knowledgeable, decision-maker, and creating tactical solutions for E-commerce clients across different categories. I understand the big picture and manage effective working relationships across all functions and management levels. I have delivered results with commitment and tenacity. Having worked in an E-commerce agency, I have practical knowledge in the field of Digital Marketing , Analytics , and Brand Management . A strong attention to detail combined with the ability to multitask and prioritize, aiming at planning, strategizing, implementing, and achieving. Good interpersonal communication and planning abilities
Overview
4
4
years of professional experience
1
1
Certification
Work History
Keyholder
Honey
Etobicoke, ON
08.2022 - Current
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Trained team members in successful strategies to meet operational and sales targets.
- Monitored security areas during busy periods.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Improved customer service by projecting friendly and knowledgeable attitude.
E-commerce Media Coordinator (Remote- Intern)
Revenue Mantra Digital Media
Princeton, NEW JERSEY
03.2021 - 11.2022
- Define and create brand campaign strategies
- Improve Click-through Rate
- Choose the SKUs from the E-commerce site to be marketed
- Target the Audience for Product and Campaign Reach
- Monitor the Campaign to Analyze KPI's for better performance
- Consistently increase conversion by 8-10%
Marketing Intern
Kaneff Group
Brampton, Ontario
01.2022 - 04.2022
- Manage Social Media Accounts for different divisions of Kaneff Group, achieving 324% increase in accounts reached, 438% increase in impressions and 295% increase in profile visits
- Working with the Marketing Manager to execute social media plans, schedule social media calendars, and regularly schedule updates
- Analyzing, tracking, and reporting of website and social media analytics.
- Manage & optimize paid search campaigns, including bid optimization, landing page optimization, and creating ad copy
- Create paid search reports, analyzing campaign performance along with optimization, A/B Testing, and testing ad copies.
- Assisting in KPI tracking and general marketing analysis.
- Generating, researching, and pitching ideas for campaigns and content.
Digital Marketing Manager
ANS Commerce
Gurgaon, Haryana, India
05.2019 - 03.2021
- Strategized and fostered growth by ensuring campaign goals and KPI's are met on-time and completely for a portfolio of clients (Bath and Body Works, Aldo India, Khadim, Celio India, Vero Moda, Jack & Jones)
- Cataloging, merchandizing, website listing, marketing,
- Manage campaign setup & execution, monitor creative calendars and campaign budgeting.
- Ensure excellent campaign setup and activation by regularly evaluating campaign performance, proactively optimizing campaigns, and providing campaign post-campaign reports.
- Collaborated with Marketing Team to create and execute marketing campaigns on daily basis with good execution and goals of increasing CTRs and engagement
Education
Post Grad Diploma - Digital Marketing & Content Marketing
York University
Toronto, ON12.2022
Post Grad Diploma - Marketing Management
Humber College
Toronto, ON04.2022
Integrated Program in Business Analytics - Business Analytics
Indian Institute of Management
Indore, India10.2021
BBA - Business Administration
Symbiosis International University
Noida04.2019
Skills
- Brand Management
- Client Relationship & Management
- Digital Marketing
- Google Analytics
- Paid Searches
- Facebook Ads Manager
- Marketing Analytics
- Microsoft Suite
- Adobe Creative Suite & Canva
- Google AdWords
- SEO Strategy and Execution
Certification
- Social Media Certification by Hootsuite
- Hootsuite Platform Certification
- Fundamentals of Digital marketing by Google
- Google Analytics - Beginners & Advanced
- Google Analytics Individual Qualification Exam
- Google Ads Search Certification
- Microsoft Excel 2019 By Pearson
Timeline
Keyholder
Honey
08.2022 - Current
Marketing Intern
Kaneff Group
01.2022 - 04.2022
E-commerce Media Coordinator (Remote- Intern)
Revenue Mantra Digital Media
03.2021 - 11.2022
Digital Marketing Manager
ANS Commerce
05.2019 - 03.2021
Post Grad Diploma - Digital Marketing & Content Marketing
York University
Post Grad Diploma - Marketing Management
Humber College
Integrated Program in Business Analytics - Business Analytics
Indian Institute of Management
BBA - Business Administration
Symbiosis International University
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