Overview
Work History
Education
Skills
Communitycommitments
Businessexperience
Timeline
Generic

Drew Van Parys

Peterborough,Canada

Overview

29
29
years of professional experience

Work History

Executive Vice President, Corporate Services

Fleming College
12.2020 - 07.2024
  • Company Overview: $300 Million Institution – 6,900 Full-Time/10,000 Part-Time Students in Four Communities
  • Member of the College’s Senior Management Team responsible for all communications, marketing, domestic and international student recruitment and advancement initiatives across all four campuses
  • Led corporate communications efforts including crisis communications, media relations, management of the College’s website, social media platforms and internal communications
  • Also led the development of business case and advocacy for the $36.6 million Kawartha Trades & Technology Centre
  • Managed a team of over 30 communications, marketing, recruitment and advancement professionals to align efforts with long term strategic plan and annual business plans
  • Contributed to 15% overall enrolment growth (2012-2018) and $35M annual international tuition revenue stream through effective re-tooling of our recruiting and promotional efforts
  • Designed and implemented unique advertising and promotional efforts leveraging new digital tools to increase awareness of the college via multiple platforms including, social media, web, email and promotional events
  • Re-branded college in 2004 in support of new strategic positioning
  • Led RGD Ontario award-winning rebranding of Haliburton School of Art + Design (2015) and School of Environment & Natural Resource Sciences (2014)
  • Leading strategic review and re-structuring of the Advancement and Alumni team to revitalize major gifts, gifts in kind, annual giving and donor stewardship to build revenue streams beyond current $1.5M annual level
  • Built effective relationships across the College’s diverse client groups and community partners including economic development agencies and local government through participation on committees, projects and events
  • $300 Million Institution – 6,900 Full-Time/10,000 Part-Time Students in Four Communities

Vice President, Marketing

Craib Design & Communications
09.2001 - 08.2003
  • Company Overview: A Leading Design Firm for Investor and Marketing Communications
  • Grew revenue for two consecutive years, in a challenging and hyper-competitive market environment
  • Implemented new strategic planning process for the firm including objective setting and team participation and acquired and retained key clients through re-positioning of the sales process
  • Successfully introduced client-based, strategic perspective to the creative development process
  • Assumed general management role including project leadership, human resource management and operations
  • Led branding projects for major clients including strategic and creative reviews with client executive teams
  • Wrote investor communications tools for key clients including Annual Reports for Fairmont Hotels and Gennum Corporation
  • Prepared speeches and presentations for client executives
  • A Leading Design Firm for Investor and Marketing Communications

Director, Corporate Communications

AT&T Canada Inc. / MetroNet Communications Corp.
06.1999 - 09.2001
  • Company Overview: Canada’s Largest Competitive Telecommunications Company
  • Worked closely with the executive team with the mandate to develop and manage external and internal communications, including public relations, the corporate website, and launch the company Intranet
  • Led external and internal communications initiatives for several major announcements including mergers, acquisitions and marketing launches which involved planning and preparation of media releases and events, executive presentations, employee forums and collateral materials
  • Successfully managed team of web and media communications personnel through merger integration process
  • Co-chair of the Toronto Telecommunications Alliance, an organization of all telecommunications competitors formed to communicate change in area code and dialing structure within the GTA
  • Prepared award-winning AT&T Canada Annual Report and assisted in marketing to the investment community through media, events and activity
  • Selected to lead Communications Team as part of overall Integration Project during MetroNet/AT&T merger
  • Canada’s Largest Competitive Telecommunications Company

Director, Marketing Communications

MetroNet Communications Corp.
02.1997 - 06.1999
  • Managed all aspects of external communications from early in the start-up phase of the Company (59th employee), through IPO, to status as a national player in the telecommunications industry with over $1 billion in revenue, 4,000 employees and a market capitalization of over $12 billion
  • Worked closely with the executive management team with the mandate to develop and manage MetroNet branding, advertising, public relations, website marketing, trade shows and promotional events from scratch
  • Launched MetroNet national awareness campaigns using print, radio and innovative media tools
  • Successfully recruited, selected and managed national team of Marketing Communications Managers
  • Developed and managed advertising and public relations agency partnerships and managed seven-figure advertising and public relations project plans on deadline and budget
  • Strongly positioned the Company as the leader in competitive business telecommunications in print, electronic and trade media with over 140 news articles placed in national media in 1997
  • Fivefold increase achieved in 1998 and through mid-1999 via strategic initiatives, major media events and media planning
  • Assisted in marketing to the investment community – prepared of award-winning Annual Reports

Director of Product Management

Jones Intercable Inc. (former subsidiary of Bell Canada International)
08.1996 - 02.1997
  • Company Overview: Denver-based Multi-System Cable Operator – 8th Largest in the United States
  • Directed corporate product portfolio across 20 markets in the U.S for this $350 million company
  • Portfolio included programming, telephony, long distance resale, paging and interactive services
  • Launched innovative partnership with major long distance carrier bundling cable and long distance products
  • Authored and presented business plans, marketing and financial analysis for initiatives implemented
  • Managed team of three Product Managers
  • Implemented new communications and career planning initiatives
  • Developed and launched innovative retail initiative in Albuquerque, New Mexico to enhance customer service
  • Denver-based Multi-System Cable Operator – 8th Largest in the United States

Product Manager

Jones Intercable Inc.
07.1995 - 08.1996
  • Managed launch of FutureCom, Jones’ innovative brand of cable/telephony packages in Alexandria, Virginia
  • Developed packaging, pricing, sales and collateral strategies that exceeded planned penetration levels
  • Managed advertising agency relationship and six-figure project plan on deadline and budget
  • Conducted primary market research program using focus groups
  • Wrote business plans and launch recommendations for new high-speed Internet access product via cable modems

Education

Master of Business Administration -

Ivey Business School

Bachelor of Arts - Mathematics for Commerce

York University

Skills

  • Strategic planning and execution
  • Leadership training
  • Financial controls implementation
  • Employee retention
  • Innovative
  • Needs analysis

Communitycommitments

  • Board of Directors, Peterborough Humane Society, 01/01/24, present
  • Board of Directors, Workforce Development Board, Peterborough, 01/01/09, 12/31/14
  • Cavan Monaghan Economic Development Advisory Board, 01/01/12, 12/31/16
  • Peterborough Minor Hockey – Team Manager and Volunteer, 01/01/08, 12/31/18
  • Communications, Eagle Lake/Moose Lake Property Owners Association, 01/01/16, 12/31/24

Businessexperience

  • Fleming College, $300 Million Institution – 6,900 Full-Time/10,000 Part-Time Students in Four Communities, Executive Vice President, Corporate Services, 12/01/20, 07/31/24, Vice President, Economic and Community Development, 09/01/19, 12/31/20, Executive Director, Marketing & Recruitment, 11/01/14, 09/30/19, Director, Marketing & Recruitment, 08/01/03, 11/30/14, Member of the College’s Senior Management Team responsible for all communications, marketing, domestic and international student recruitment and advancement initiatives across all four campuses., Led corporate communications efforts including crisis communications, media relations, management of the College’s website, social media platforms and internal communications., Managed a team of over 30 communications, marketing, recruitment and advancement professionals to align efforts with long term strategic plan and annual business plans., Contributed to 15% overall enrolment growth (2012-2018) and $35M annual international tuition revenue stream through effective re-tooling of our recruiting and promotional efforts., Designed and implemented unique advertising and promotional efforts leveraging new digital tools to increase awareness of the college via multiple platforms including, social media, web, email and promotional events., Re-branded college in 2004 in support of new strategic positioning., Leading strategic review and re-structuring of the Advancement and Alumni team to revitalize major gifts, gifts in kind, annual giving and donor stewardship to build revenue streams beyond current $1.5M annual level., Built effective relationships across the College’s diverse client groups and community partners including economic development agencies and local government through participation on committees, projects and events.
  • Craib Design & Communications, A Leading Design Firm for Investor and Marketing Communications, Vice President, Marketing, 09/01/01, 08/31/03, Grew revenue for two consecutive years, in a challenging and hyper-competitive market environment., Implemented new strategic planning process for the firm including objective setting and team participation and acquired and retained key clients through re-positioning of the sales process., Successfully introduced client-based, strategic perspective to the creative development process., Assumed general management role including project leadership, human resource management and operations., Led branding projects for major clients including strategic and creative reviews with client executive teams., Wrote investor communications tools for key clients including Annual Reports for Fairmont Hotels and Gennum Corporation.
  • AT&T Canada Inc. / MetroNet Communications Corp., Canada’s Largest Competitive Telecommunications Company, Director, Corporate Communications, 06/01/99, 09/30/01, Worked closely with the executive team with the mandate to develop and manage external and internal communications, including public relations, the corporate website, and launch the company Intranet., Led external and internal communications initiatives for several major announcements including mergers, acquisitions and marketing launches., Successfully managed team of web and media communications personnel through merger integration process., Prepared award-winning AT&T Canada Annual Report and assisted in marketing to the investment community through media, events and activity.
  • MetroNet Communications Corp., Director, Marketing Communications, 02/01/97, 06/30/99, Managed all aspects of external communications from early in the start-up phase of the Company through IPO, to status as a national player in the telecommunications industry., Launched MetroNet national awareness campaigns using print, radio and innovative media tools., Successfully recruited, selected and managed national team of Marketing Communications Managers.
  • Jones Intercable Inc., Denver-based Multi-System Cable Operator – 8th Largest in the United States, Director of Product Management, 08/01/96, 02/28/97, Product Manager, 07/01/95, 08/31/96, Directed corporate product portfolio across 20 markets in the U.S for this $350 million company., Launched innovative partnership with major long distance carrier bundling cable and long distance products., Managed advertising agency relationship and six-figure project plan on deadline and budget.

Timeline

Executive Vice President, Corporate Services

Fleming College
12.2020 - 07.2024

Vice President, Marketing

Craib Design & Communications
09.2001 - 08.2003

Director, Corporate Communications

AT&T Canada Inc. / MetroNet Communications Corp.
06.1999 - 09.2001

Director, Marketing Communications

MetroNet Communications Corp.
02.1997 - 06.1999

Director of Product Management

Jones Intercable Inc. (former subsidiary of Bell Canada International)
08.1996 - 02.1997

Product Manager

Jones Intercable Inc.
07.1995 - 08.1996

Master of Business Administration -

Ivey Business School

Bachelor of Arts - Mathematics for Commerce

York University

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Drew Van Parys