Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Doron Dinovitzer

Toronto,Canada

Summary

Strategic leader with experience leading digital teams in both growth and profitability stages. Ability to connect the dots between consumer insight, strategy and execution to deliver omni-channel growth. Excellent ability to communicate with cross-functional teams from C-level to technical teams to drive transformation and business outcomes.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Managing Director

Maple
05.2023 - Current
  • Hands-on leader, with ownership of the performance marketing, ecommerce and marketplace function for SMBs within our growth accelerator
  • Improved sales trend by 43%, grew marketplace by 400% and traffic by 20% in 90-day period for an 8-figure Canadian heritage brand
  • Worked cross-functionally with CS, CRM and merchandising teams to optimize site based on inventory analysis and replenishment cycles
  • Increased efficiency of marketing automation by revamping email flows driving 20% lift in revenue
  • Recommended implementation of core apps to improve cart building, CVR, user journeys and built CRO tracker to measure accountability against expected results
  • Built SOPs and AI workflows to improve media buying decision-making and accelerate creative development
  • Owned cross-functional reporting for inventory and demand forecast planning to improve merchandising and replenishment strategy

DVP, Digital Media

Hudson's Bay
08.2021 - 04.2023
  • P&L ownership of >$50 million media budget driving incremental omni-channel revenue at >6 ROAS
  • Built and scaled performance media channel strategy with C-level buy in to capitalize on EBITDA positive incremental sales resulting in market share growth and increased marketing contribution to sales
  • Built measurement frameworks through experimentation, attribution and MMM to calibrate models, validate incremental lift and steer day-to-day optimization and investment decision-making
  • Holiday campaign was a TikTok-first omnichannel activation, transforming legacy brand assets into a social commerce strategy, resulting in 1B views, reaching 10M+ Canadians and +6% ad recall
  • In-housed media team and owned full funnel media strategy across Search, Social, OLV/CTV, Affiliate and programmatic buys, saving $4M in external SG&A
  • Drove +13% GMV growth, +7% basket building, TAM expansion via Marketplace
  • Partnered with Retail Media to unlock CRM data and monetization of site driving +65% in revenue growth
  • Scaled SEO across PLP/PDPs resulting in 80k/month increase in unbranded traffic in 90 days

VP, Digital Strategy

Horizon Media
06.2020 - 05.2021
  • Lead digital strategy and activation responsible for $35M+ budget across social, influencer, content partnerships, search and programmatic (Burger King, Tim Hortons, Retail)
  • Implemented digital transformation roadmap, led QSR client in attaining #1 App in Canada, achieving digital sales target of 25% via full funnel approach leveraging ad tech stack (MMP, CDP, MAP)
  • Created personalized end-to-end consumer journeys app/web/mobile delivering lift in AOV for digital users vs. non-digital of 28% and increased monthly transaction frequency by 2.2 compared to baseline
  • Responsible for all agency partner relationships and negotiations locking in annual JBPs for key partners netting $1.3M in media value (Google, Facebook, Snap, Twitter, Spotify)
  • Successfully pitched new D2C fintech, adding $400k in agency billings, with cross-channel mandate
  • Drove 4x in added media value on Smile Cookie campaign compared to previous year
  • Built test roadmap for OTT that delivered 3% incremental reach and 1% lift in footfalls
  • Drove organic growth on QSR, contributing $400k in agency billings

Director, Performance Marketing

Media Experts IPG
10.2019 - 04.2020
  • Led integration of people, process and tech for performance marketing team, scaling team to 6 direct reports across search, social and programmatic channels (BMW/Mini)
  • Structured framework for channel optimization and growth experimentation for luxury client
  • Led ideation and development of 1P audience segments that enabled people-based targeting via DMP integrations that drove a 20% lift in conversions
  • Conducted audience, format and placement analysis that improved media effectiveness by 15% Y/Y
  • Reduced CAC by 30% in 60-day period through channel optimization, A/B testing and automation

Group Director, Performance Marketing

Omnicom Media Group
06.2014 - 10.2019
  • Built full funnel demand generation program for D2C fintech, Sonnet Insurance, netting 40k subs in year 1, decreasing CAC 20%, netting $623k in media savings with no impact to topline growth
  • App campaign for QSR achieved 15% CPI efficiency, over 50% user acquisition growth
  • Developed launch playbook and full funnel consumer journey in partnership with creative and strategy teams for Nissan, propelling their new vehicle to #2 in its segment, increasing digital spend 2x
  • Led a team of 8 direct reports across auto, finance, retail/eCom & CPG verticals managing over $20M
  • Part of winning pitch team for eCommerce retailer, adding $1M in agency billings, achieved >3 ROAS in 90-day period, previously negative
  • Drove 3600% ROAS for Pepsi, getting buy-in from marketing team to launch on new channel, Amazon
  • Developed training program in partnership with agency partners showcasing best practices, leveraging audience data and insights to drive consumer engagement with brands

Manager, Digital Marketing

Rogers Communications Inc
12.2011 - 04.2014
  • SEM Lead for all wireless, cable and emerging business (Bank, Streaming, Connected Home) for both B2C and B2B driving growth against acquisition, cross-sell/up-sell and retention targets
  • Collaborated with product, brand and eCommerce teams to build device launch playbook that accounted for 50% of new iPhone reservations
  • Paid media incrementality test achieved 7% sales lift, resulting in a $1.5M increase in media budget
  • Led omni-channel test driving $76k in MRR over 6 week period at 40% CAC improvement
  • PM-lead on mobile strategy, bootstrapped building MVP mobile site that accounted for 30% of all traffic
  • Managed internal and agency relationships within cross-functional teams in a matrixed organization

Digital Specialist

Cossette Media
07.2009 - 12.2011
  • Supervised 3 digital specialists executing performance marketing campaigns for IKEA, Nike driving double digit % growth in buying intent metrics, Facebook fan following, and SERP page #1 rankings
  • Team lead on Bank of Montreal, driving 34% increase in Credit Card Apps at 22% lower CAC
  • Data-led recommendations resulted in 30% CAC improvement on Telco client, Koodo
  • Built successful acquisition program from scratch exceeding benchmarks and achieved #1 unbranded CPG site in Canada for General Mills measured by UVs and Subs, in less than 12 months

Education

Bachelor of Arts - Economics

McGill University

Skills

  • Team leadership
  • Performance Marketing/Retail Media
  • Business Strategist
  • Revenue/CAC/LTV
  • DTC/eCommerce/Marketplace
  • Ad Tech/Digital Transformation
  • Operations/AI Workflows
  • Strong Communicator

Certification

  • Section – Prof G Certified Brand Strategist
  • Wharton Leadership Academy
  • Google Marketing Platform
  • TikTok Academy
  • Pinterest Academy
  • Facebook Blueprint

Timeline

Managing Director

Maple
05.2023 - Current

DVP, Digital Media

Hudson's Bay
08.2021 - 04.2023

VP, Digital Strategy

Horizon Media
06.2020 - 05.2021

Director, Performance Marketing

Media Experts IPG
10.2019 - 04.2020

Group Director, Performance Marketing

Omnicom Media Group
06.2014 - 10.2019

Manager, Digital Marketing

Rogers Communications Inc
12.2011 - 04.2014

Digital Specialist

Cossette Media
07.2009 - 12.2011

Bachelor of Arts - Economics

McGill University

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Doron Dinovitzer