Doris Mutuc
Toronto,ON
Summary
A seasoned marketing professional with over a decade of experience delivering high-volume campaigns for Fortune 100 Brands in the USA and Canada, consistently applying best practices using omni-channel strategies. Specializing in product marketing for ecommerce solutions over the last 1.5 years, bringing an agile mindset and start-up mentality to every project. Renowned as a brand content storyteller, adept at motivating high-performance teams to achieve exceptional results, fostering a collaborative and dynamic work environment.
Overview
17
17
years of professional experience
Work History
Marketing Director
OTT Pay Inc
12.2022 - 03.2024
- As both Consultant and Marketing Director at OTT Pay Inc, I have spearheaded strategic initiatives and collaborated with diverse stakeholders to develop product positioning and Go-To-Market strategies for technology and e-commerce solutions
- Notable achievements include: Strategy: Instrumental in commercializing e-commerce payment solutions and e-gift cards, driving revenue growth
- Digital Marketing Management: Oversaw demand-generation tactics across various channels, resulting in remarkable 22% increase in sales revenue
- Collaboration: Worked closely with cross-functional teams to launch e-commerce solutions and e-wallets, ensuring scalability and alignment with business requirements
- Resource Management and Process: Efficiently managed workflow and resource allocation, ensuring quality output to meet stakeholder requirements and support new business needs
- People Management: Led team of 8, providing guidance, coaching, and fostering culture of excellence.
Sr Account Director
Ethnicity Matters
10.2022 - 12.2022
- Client relationship management: Served as client servicing lead, trusted advisor, anticipated clients needs and prepared client-facing presentation decks; ownership of budget forecast and account profitability, contributing 15% to overall ad agency billing revenues.
- Project Orchestration and Execution: Managed campaigns from briefing to execution, supervised account managers, creatives, media planners, external vendors; led preparation of SOWs, WBS, weekly project trackers, budget reconciliation.
- Marketing Analytics: Conducted measures of performance and evaluation for all work activities and submitted post-campaign analyses and recommendations, leading to 200% increase in social media engagement.
- Leadership: Coached, mentored and monitored daily work of two Junior Account Management staff and motivated cross-functional teams.
Brand Solutions & Partnerships, Ad Rep
ABS CBN Canada
01.2018 - 09.2022
- Played pivotal role in their market entry to Canada, leading to new business acquisition of enterprise clients CIBC, WorldRemit, RBC and contributing 45% profit margin.
- Key contributions include: Strategy: Devised and executed comprehensive marketing campaigns utilizing both traditional and digital platforms, driving brand engagement and customer conversion
- App Marketing and Adaptation Campaign: Collaborated with startup WorldRemit to scale app downloads and consumer adaptation through targeted digital marketing campaigns, achieving 16% increase in app downloads
- Digital Marketing Management: Supervised implementation of demand-generation tactics across multiple digital channels
Consultant, Remote
ABS CBN GLOBAL
01.2007 - 01.2017
- Spearheaded successful market entry into East Coast USA by conducting thorough market research and analysis, providing valuable insights and recommendations for new business development, leading to acquisition of enterprise clients like McDonald's, Walmart, Vonage with 30% contribution to revenues.
- Key contributions include: Strategy: Devised and executed comprehensive marketing campaigns utilizing both traditional and digital platforms, driving brand engagement and average 20% conversion rate.
- Large Scale Project Management: Led initiatives for major clients like Western Union, resulting in significant increase in conversion rates through digital-first solutions
- Digital Marketing Management: Supervised implementation of demand-generation tactics across multiple digital channels
- People Development: Provided guidance and coaching to team members, enhancing their proficiency in digital platforms to help employees achieve success.
Education
Executive Education - Financial Technology
Saïd Business School, University of Oxford
Diploma - Marketing
School of Continuing Education, University of Toronto
Honours Bachelor's Degree - Business and Economics
De La Salle University
Skills
- Inbound Marketing
- Go-To-Market Strategy
- Lead Generation Campaigns
- Digital Marketing
- Content Creation
- Email marketing
- Social Media Campaign
- HubSpot
- MailChimp
- Brand positioning
Languages
English
Native or Bilingual
Timeline
Marketing Director
OTT Pay Inc
12.2022 - 03.2024
Sr Account Director
Ethnicity Matters
10.2022 - 12.2022
Brand Solutions & Partnerships, Ad Rep
ABS CBN Canada
01.2018 - 09.2022
Consultant, Remote
ABS CBN GLOBAL
01.2007 - 01.2017
Executive Education - Financial Technology
Saïd Business School, University of Oxford
Diploma - Marketing
School of Continuing Education, University of Toronto
Honours Bachelor's Degree - Business and Economics
De La Salle University
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