Donna McCarthy

Whatever it takes.

Marketing isn’t just what I do—it’s what I am. Good thing too, because I’ve done a hell of a lot of it.

Awards? Yup, shoeboxes runneth over. Cannes, One Show, Communication Arts, D&AD, Cassies—you name it. Over 500.

I gave the world the Clearnet (Telus) frog and tagline 'The Future is Friendly'. Dreamed up “Part of a Complete Childhood” for Wonderbread. Made people laugh (and maybe win gum!) with Irving’s “Kathy’s Calling”. Also, “Fuck”. The Second Harvest TV spot that dropped the F-bomb on CBC for the first time ever. And I created the enduring Covenant House campaign, "How Young Do They Have to Be Before We Give a Damn?"—a powerful message that has been running nationwide in Canada for decades.

For 20 years, I’ve led DORY as Owner and Director of Marketing and Creative, with Sobeys as a loyal client from the beginning, - a testament to my unwavering work ethic and proven track record.

And because I'm a business owner, I'm skilled at managing revenue targets, price points, packaging, research, budgets, discounting, and promotions.

Social Media Strategy, University of Toronto