Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Donna Akinola

Brampton,ON

Summary

Strategic and results-driven Business Analyst with 10+ years of broad-based experience in business operations, account management, client relations, and new business development. Strong background in developing and documenting business requirements, analyzing existing processes, and creating visual representations of business processes. Proven ability to improve project efficiency, reduce costs, and increase team productivity by up to 15%. Skilled in project planning and management, data analysis, research, stakeholder management and collaboration, and user acceptance testing, with a commitment to driving business growth and achieving organizational goals.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Business Analyst

Stuart Hunt & Associates
Mississauga, Ontario
01.2024 - Current

Customer Support and Relationship Management:

  • Provide dedicated support to the sales department, promptly addressing and resolving customer inquiries via phone, email, and in-person meetings.
  • Build and maintain strong relationships with clients and customers, ensuring high satisfaction levels and fostering repeat business.
  • Utilize CRM (Customer Relationship Management) software proficiently to manage customer interactions, track issues, and identify sales opportunities.

Technical Support Coordination:

  • Collaborate closely with the sales team and technicians to resolve technical queries and ensure seamless customer experiences.
  • Facilitate communication between customers and technical teams, ensuring timely resolution of technical issues and customer concerns.

Sales and Business Development:

  • Identify new sales opportunities and effectively communicate them to the sales team, contributing to increased revenue and market growth.
  • Support cross-selling initiatives by identifying complementary products and services that meet customer needs.

Administrative Support:

  • Handle administrative tasks as required, including data entry, preparing quotes, and maintaining confidentiality of sensitive information.
  • Demonstrate attention to detail and organizational skills in managing documentation and correspondence.

Key Skills and Attributes:

  • Demonstrate strong communication and interpersonal skills, fostering positive relationships with customers and colleagues.
  • Proficient in CRM systems to manage customer interactions and sales pipeline effectively.
  • Experience in customer service and sales environments, with a proven track record of delivering high-quality service and achieving sales targets.
  • Detail-oriented and organized, capable of managing multiple tasks and priorities in a fast-paced environment.
  • Strategic thinker and problem solver, adept at anticipating customer needs and proposing effective solutions.
  • Self-motivated and flexible, adapting quickly to changing priorities and business requirements.

Business Analyst

RED Incentives Inc.
Vaughan, Ontario
01.2021 - 12.2021

• Worked closely with the Supply Chain Manager, Account Managers and Business Development Managers to provide administrative support as needed

• Created and sent Purchase Orders from certain suppliers

• Managed electronic communication channels with external parties to ensure optimal operational flows to and from supplier

• Reviewed forecasts and customer orders and work with Supply Chain Manager to determine appropriate buy quantities to meet demand.

• Created/maintained files and related processes/procedure documents for inbound shipments and audit trail purposes.

• Generated freight quotes from various freight companies

• Kept track of freight costs

• Various administrative duties such as reception, customer service, and order/date entry • Follow-up with vendors to ensure purchase orders have correct price, freight charge, and delivery date • Key player for end of year inventory valuation

• Input new customer prices into the system

MARKETING & ADVERTISING ACCOUNT COORDINATOR

Lime Advertising Inc.
Mississauga, Ontario
10.2018 - 07.2019

• Managed two large accounts simultaneously working directly with the Creative Director, Copywriter and IT departments to create marketing and advertising materials for the agency and clients • Purchasing and negotiating for advertising spaces in print, online and different venues including sport arenas, trade shows, etc., decreasing budget and saving company.

• Successfully onboarded new client accounts.

• Conceptualized, marketed and managed artwork projects and advertising, increasing client retention and satisfaction.

• Worked with CEO, Copywriters, Creative Directors and IT department to develop and launch new products and drive product acceptance and sales as well as organized reports and presentations.

• Coordinated project timelines, submission deadlines and artwork approvals while consistently meeting project schedules and deadlines.

• Coordination and execution of general/miscellaneous requests in the daily running of accounts • Coordinated on-site and off-site meetings with clients and provided meeting reports and minutes

Account Coordinator

DAC Group
06.2015 - 10.2018

• Increased print and online brand presence and recognition by assisting in successful monthly marketing and advertising campaigns.

• Created and executed print advertising and marketing for 9+ accounts including Starbucks, Pizza Hut and Home Hardware, and other fortune 500 companies.

• Operated multi system platforms successfully to review and research key data to increase brand recognition nationally.

• Tracked and trend budget plans for the company, providing notable information on ways to decrease budget and cut spending.

• Tracked results using Google Analytics and Yellow Pages analytics

• Create detailed orders for directional print, mobile and online advertising orders using Citrix application communication.

• Transitioned 50+ clients from print Yellow Pages to digital Yellow Pages

• Increased customer satisfaction by negotiating with publishers on budget, with an overall decrease of 15% on average for clients.

Senior Resolution Specialist

Alarmforce Industries
05.2014 - 06.2015

• Respond to 100+ customer inquiries relating to billing, contract renewals, and account changes via email, fax and phone weekly.

• Worked closely with management to maintain customer data and streamline administrative processes to ensure customer satisfaction.

• Successfully de-escalated irate client cases and maintained a customer satisfaction rate of 95% or higher.

CUSTOMER RELATIONS & RETENTION CONSULTANT

Rogers Communications
10.2008 - 05.2014

• Responded to 60+ escalated inbound calls providing customer service in Retention department while consistently exceeding monthly customer retention rates

• Worked closely with management to maintain employee database, provide training and quality control • Provided office support to customer service reps, providing coaching, leading weekly team meetings and worked with loyalty and accounts receivable departments.

• Demonstrated strategic relationship/partnership building skills by listening attentively, determining creative solutions and using tact and diplomacy to find common ground and achieve win-win outcomes

Education

Post Graduate Certificate - Marketing & Sales

Sheridan College Institute of Technology And Advanced Learning
Brampton, ON
08-2019

Bachelor of Arts - Social Work

York University
Toronto, ON
05-2008

Skills

  • Business Process Analysis & Improvement
  • Project Lifecycle Management
  • Project Lifecycle Methodologies
  • Unified Modeling Language (UML)
  • Requirements Elicitation
  • Stakeholder Management
  • Data analysis (Python, SQL, Tableau)
  • Sharepoint
  • JIRA
  • Cross-Functional Collaboration
  • Client & Account Management
  • Agile Methodology
  • Waterfall
  • MS Office Suite (Word, Excel, Vision, PPT)
  • Business Process Modeling and Notation (BPMN)
  • Software Development LIfecycle (SDLC)
  • Relationship Building
  • Teamwork
  • Scrum
  • Critical Thinking
  • Adaptability
  • Analytical Thinking
  • Conflict Resolution
  • Problem Solving
  • Change Management

Languages

English
Full Professional

Certification

CSM Scrum Master Certification

2024

LinkedIn Learning Certificate

Excel For Marketers

January 2020

LinkedIn Learning Certificate

Learning Excel

January 2020

Timeline

Business Analyst

Stuart Hunt & Associates
01.2024 - Current

Business Analyst

RED Incentives Inc.
01.2021 - 12.2021

MARKETING & ADVERTISING ACCOUNT COORDINATOR

Lime Advertising Inc.
10.2018 - 07.2019

Account Coordinator

DAC Group
06.2015 - 10.2018

Senior Resolution Specialist

Alarmforce Industries
05.2014 - 06.2015

CUSTOMER RELATIONS & RETENTION CONSULTANT

Rogers Communications
10.2008 - 05.2014

Post Graduate Certificate - Marketing & Sales

Sheridan College Institute of Technology And Advanced Learning

Bachelor of Arts - Social Work

York University

CSM Scrum Master Certification

2024

LinkedIn Learning Certificate

Excel For Marketers

January 2020

LinkedIn Learning Certificate

Learning Excel

January 2020

Donna Akinola