DONALD SUCGANG
Saint Andrews,Canada
Summary
A seasoned marketing and sales professional with over 10 years of experience driving brand awareness, revenue growth, and customer engagement. Adept at creating and executing go-to-market strategies for large organizations, with a proven track record of developing successful marketing campaigns, managing cross-functional teams, and achieving sales targets. Known for enhancing operational efficiency and maximizing profitability through strategic marketing and sales initiatives.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Night Audit Manager
The Algonquin Resort by the Sea
11.2023 - Current
- Responsible for verifying the accuracy of financial reports, maintaining cash control, and managing audit procedures for the property
- Secured and maintained sensitive financial records while ensuring compliance with document retention policies
- Analyzed financial data and prepared statistical reports to aid in decision-making and optimize resort operations
Marketing Manager
AF Payments Inc.
11.2014 - 12.2021
- Spearheaded marketing campaigns that significantly increased brand awareness and adoption of contactless payment systems in key sectors such as transportation and retail
- Led initiatives to develop product positioning and messaging that effectively communicated the company's value proposition, resulting in a 250% revenue increase through affiliate marketing over several years
- Conducted detailed market and competitive analyses, identifying growth opportunities and optimizing budgets to ensure positive ROI for all campaigns
- Collaborated with sales teams and product development to align marketing strategies with business objectives, leading to enhanced customer engagement and revenue growth
- Managed relationships with design agencies and suppliers, ensuring successful delivery of marketing materials and campaigns
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Optimized website content for improved search engine rankings and increased web traffic.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Channel Sales Manager
Citibank N.A.
03.2002 - 08.2009
- Developed and implemented sales strategies, setting targets and overseeing performance to exceed department goals
- Conducted market trend analysis and collaborated with product development to support the sales pipeline, improving product mix and boosting revenue growth
- Built and maintained strong relationships with key accounts, ensuring consistent sales performance and driving business expansion
- Monitored competitor activities and customer preferences to identify and capitalize on growth opportunities
Education
Postgraduate Program - Marketing Management
Centennial College
Toronto, ON08.2022
Bachelor - Accounting
KAPLAN Business School
Sydney, NSW12.2012
Business Management -
Jose Rizal University
Manila, Philippines03.1996
Skills
- Marketing Strategy and Execution
- Sales Leadership and Channel Management
- Digital Marketing & SEO
- Product Positioning & Value Proposition
- Customer Relationship Management (CRM)
- Market Analysis & Competitive Research
- Content Creation & Social Media Management
- Revenue Optimization & P&L Management
- Leadership & Project Management
- Stakeholder Collaboration and Communication
Certification
- Advanced Google Analytics, Google Analytics Academy, 06/01/22
- Google Ads Display Certification, Google Analytics Academy, 06/01/22
- Google Analytics I Qualification, Google Analytics Academy, 05/01/22
- Social Media for Graphic Designers, LinkedIn, 04/01/22
Timeline
Night Audit Manager
The Algonquin Resort by the Sea
11.2023 - Current
Marketing Manager
AF Payments Inc.
11.2014 - 12.2021
Channel Sales Manager
Citibank N.A.
03.2002 - 08.2009
Bachelor - Accounting
KAPLAN Business School
Business Management -
Jose Rizal University
Postgraduate Program - Marketing Management
Centennial College
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