DON PARRY ABRAHAM
SALES AND MARKETING | AUTOMOTIVE & BANKING
Mississauga,ON
Summary
Strategic and customer-focused sales leader with over 15 years of experience spanning the automotive and banking industries. Built a strong foundation in sales, marketing, and customer relationship management through a successful 14-year career in the automotive sector, overseeing brand development, dealer engagement, and revenue growth. Recently transitioned to the financial services industry as a Branch Manager, where I continue to leverage my leadership, client service, and business development skills. Proven ability to drive growth through a combination of strategic planning, frontline execution, and an unwavering commitment to delivering exceptional customer experiences.
Overview
13
13
years of professional experience
2013
2013
years of post-secondary education
1
1
Language
Work History
BRANCH MANAGER
ICICI BANK CANADA
02.2025 - Current
- Drive Business Banking Growth: Deliver tailored financial solutions, including operating lines, term loans, FX, trade finance, and treasury services, enhancing client relationships, and increasing wallet share.
- Cross-Functional Collaboration: Partner with internal teams, including Treasury, Wealth, Compliance, Product, and IT, to implement integrated strategies that streamline client onboarding and fuel revenue growth.
- Branch & Team Leadership: Oversee all branch operations, mentoring a results-driven team to exceed targets in deposits, lending, and customer satisfaction, while ensuring full compliance with AML/KYC regulations.
- Market Development & Networking: Actively engage in local business outreach and referral partnerships to expand market presence, deepen community ties, and position ICICI Bank as a trusted advisor to entrepreneurs and SMEs.
FINANCE MANAGER
401 AUTO - CANADA
08.2023 - 02.2025
- Manage retail finance for Prime and Subprime customers, structuring vehicle financing and protection products to meet customer and dealership goals
- Train and support sales consultants on extended warranty programs and financing best practices
- Ensure full compliance with OMVIC, federal, and lender regulations; serve as primary liaison between lenders and the dealer
- Monitor deal flow, improve funding rates, and ensure smooth handovers with service and delivery teams
SALES ADVISOR
CANADREAM INC - CANADA
05.2023 - 08.2023
- Handled full-cycle RV sales in Ontario, from prospecting and product presentation to contract and delivery
- Built strong client rapport and advised on protection and insurance solutions
REGIONAL MANAGER
BMW GROUP - BMW MOTORRAD INDIA
08.2019 - 10.2022
- Led regional sales operations, growing retail and aftersales 123% and 65% respectively in one year
- Managed 10+ dealerships, implemented forecasting tools, and conducted dealer performance reviews aligned to KPIs
- Delivered training on F&I tools, customer journey improvements, and lead follow-up systems
- Oversaw regional community engagement, brand merchandising, and product launch readiness
- Advocated for dealership profitability by aligning extended warranty, protection, and marketing plans with national programs
SENIOR MANAGER-MARKETING
DSK MOTOWHEELS
05.2012 - 07.2018
- Directed marketing and brand expansion strategy for Benelli and Hyosung motorcycles across India.
- Built retail network with compliant dealer partners; oversaw sales process training and customer engagement.
- Managed brand launches, pricing strategy, and trade show participation.
- Initiated riding groups and community-building programs that boosted brand loyalty and retention.
Education
MBA - Marketing
University of Madras
Chennai, India 05.2001 - 01.2008
Bachelor of Commerce -
University of Madras
Chennai, India04-2006
Skills
Dealer Network Growth
Accomplishments
- Built India’s top-performing region for BMW Motorrad, contributing 68% of national sales
- Maintained 98% Customer Satisfaction Rating (CSI) across sales and aftersales
- Launched multiple new products and dealer networks across India
- Developed India’s first “Point of Experience” concept dealership with immersive brand experience
- Successfully coached dealer F&I teams on performance tracking and warranty attachment rates
PREVIOUS EXPERIENCE
- Garware Motors Limited (Hyosung Superbikes) as Assistant Manager - Marketing
- Samsonite South Asia as Visual Merchandiser
- BSA Motors, Murugappa Group as Assistant Manager – Marketing
Timeline
BRANCH MANAGER
ICICI BANK CANADA
02.2025 - Current
FINANCE MANAGER
401 AUTO - CANADA
08.2023 - 02.2025
SALES ADVISOR
CANADREAM INC - CANADA
05.2023 - 08.2023
REGIONAL MANAGER
BMW GROUP - BMW MOTORRAD INDIA
08.2019 - 10.2022
SENIOR MANAGER-MARKETING
DSK MOTOWHEELS
05.2012 - 07.2018
MBA - Marketing
University of Madras
05.2001 - 01.2008
Bachelor of Commerce -
University of Madras
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