DOMINIKA BABIS
Toronto,ON
Summary
Dynamic Director with a thirst for creativity and innovation, known for adaptability and talent in navigating challenges. Excels in building and maintaining relationships with diverse stakeholders, prioritizing excellent customer relations. Committed to making meaningful contributions and advancing organizational goals.
Overview
11
11
years of professional experience
Work History
Director, Performance Marketing
Kinesso
04.2022 - Current
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Spearheaded innovative approaches to YOY strategic planning, ensuring out-of-the-box thinking while challenging clients' status-quo.
- Leveraged professional networks and industry knowledge to strengthen partner relationships.
- Assisted in recruiting and hiring of new personnel, further supporting craft leads in team member onboarding.
- Managed cross-craft team of 22 people, ensuring high productivity, operational excellence, improved workflows and client servicing.
Associate Director, Social
Reprise Digital
02.2020 - 03.2022
- Assigned to role with the goal of promoting a positive relationship between agency and client partners.
- Assisted senior leadership in meeting global client KPIs.
- Maintained professional demeanor when addressing disappointed clients, fostering diplomatic conversation focused on finding positive resolutions.
- Reviewed proposed regulatory and platform changes, and evaluated potential impacts on clients' business operations. Provided recommendations on how to adapt in an evolving digital landscape.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Established performance goals for employees, providing feedback and next steps for reaching milestones.
Account Manager, Social
Reprise Digital
06.2018 - 01.2020
- Lead Strategist and Planner, acted as a key point of contact for inter-agency, vendor and client teams.
- Fostered client learning in collaboration with vendors on social trends, platform use cases, showcasing the benefits of their inclusion to overall marketing strategy.
- Responded to client briefs, ensuring proposals aligned with clients' overall KPIs and business goals.
- Managed a team and supported their professional development, while ensuring campaigns were executed with excellence.
- Improved and developed improved workflows to ensure team and campaign efficiencies.
Strategist, Digital Investment
Touche!
06.2016 - 06.2018
- Collaborated with agency partners to strengthen client/vendor relationships, bringing forth best-in-class solutions.
- Conducted market research and competitor analysis to inform digital marketing strategies.
- Supervised full campaign workflow from vendor negotiations, pixel strategy, to data analysis.
- Selected as the agency Social Media Craft Lead. Facilitated learning sessions and weekly drop-in office hours, focusing on pre-campaign brainstorming, trouble shooting, general platform inquiries and recommendation best practices. inquiries.
Assistant, Digital Investment
Touche!
01.2014 - 06.2016
- Thorough recording of campaign funds and invoicing.
- Ensured timely campaign launch and maintenance starting with trafficking, monitoring, and implementation of optimizations.
- Compiled and presented mid and post-mortem campaign reports.
- Young Media Lions Finalist, qualified in the top 5 from 93 teams across Canada.
Education
Bachelor of Commerce -
Toronto Metropolitan University
05.2011
Skills
- Charismatic Leader
- Creativity and Innovation
- Strategic Planning
- Story pitching
- Business Development
- Contract Negotiation
- Contract and Vendor Management
- Financial Management
- Crisis Management
- Issues Resolution
- Staff Development
- Company guidelines
Languages
English
Native or Bilingual
Proficient in Polish
Native or Bilingual
Timeline
Director, Performance Marketing
Kinesso
04.2022 - Current
Associate Director, Social
Reprise Digital
02.2020 - 03.2022
Account Manager, Social
Reprise Digital
06.2018 - 01.2020
Strategist, Digital Investment
Touche!
06.2016 - 06.2018
Assistant, Digital Investment
Touche!
01.2014 - 06.2016
Bachelor of Commerce -
Toronto Metropolitan University
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