Dominic Amalraj Alphonse

• Having Experience of more than 17 years in the field of Sales & Marketing Involved in following Activities.

BRANDING AND IMPROVING BRAND VISIBILITY

• Organizing promotional activity as per the plan for Territory to drive positive brand equity index.
• Creating awareness of value-added services to dealers, retailers and end customers.

BUSINESS DELIVERY

• Ensuring the achievement of the sales target.
• Ensuring timely collection of payments for keeping receivables under control.
• Exploring the possible locations for new inventory points within the assigned territory in line with demand generation analysis.

BUSINESS DEVELOPMENT

• Working towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers.

CHANNEL MANAGEMENT

• Ensuring the presence of product in the counter with proper counter space.
• Identifying channel partners for prospective business.

COMPETITION TRACKING

• Obtaining first-hand information about competitors at retailer level on marketing parameters by analyzing (Numeric Reach, Depth of Distribution, Counter Share, All Commodity Value, and Market Share).

CUSTOMER SERVICE AND RESPONSIVENESS

• Providing effective customer care service and attended the product and service-related queries and resolved grievances to ensure customer loyalty and satisfaction.

INFLUENCER MANAGEMENT

• Organizing sales promotion activity at all outlets and promotes Sales through technical / Sales meet.

SALES AND MARKETING PLAN

• Deriving sales plan with dealer and retailer, product-wise, month wise to ensure desired counter share and market share achievement.

• Handled business Value over 0.5 million Dollars in the assigned area.
• Successfully Implemented Sales & Marketing Excellence plan in Two districts in Kerala.
• Appointed more than 100 channel partners throughout the career.
• Actively involved in the launching new products in the markets.