DOMENIC CLARK
Toronto,Canada
Summary
Results-driven Social Media Manager with a strong history of boosting brand visibility through creative content and strategic audience engagement. Expertise in analyzing performance metrics to refine social media strategies, ensuring alignment with business goals. Recognized for outstanding communication skills and adaptability in fast-paced environments, consistently achieving and surpassing performance objectives.
Overview
7
7
years of professional experience
Work History
Lead Marketing Social Media and Content Creator
GraniteFuel Engineering, Roadwarrior Inc.
Toronto, Canada
01.2022 - Current
- Strategizes weekly content and ads for social media channels (YouTube, Instagram, Facebook, LinkedIn) using tools like Hootsuite, Meta Business Suite, and Trello to drive audience growth, engagement, and conversion optimization.
- Collaborates with the Web Designer and E-Commerce team to craft innovative marketing strategies. Assists in developing and implementing audience-building strategies across the web, email, social media, and partnerships.
- Shoots video and photos on location across Canada and the United States, and edits content for social media ads, Google campaigns, print media, and email marketing.
- Oversees the collection and analysis of key metrics and KPIs to enhance social media strategies, providing ongoing insights, and coordinating input from other departments to refine future campaigns and create monthly performance reports.
- Liaises with talent, influencers, and agencies (PR, digital ad) to build relationships for cross-platform posting, and ensure consistent branding across campaigns.
Freelance Artistic Content Creator
Various Organizations
Toronto, Canada
01.2022 - Current
- Filmed and created promotional material for artists such as Maziart, BlcknBrown, Angela Blumberg Dance, Michael Murphy Percussion, Classical Context, and Din of Shadows.
Production Coordinator and Digital Media
Canadian Composers Orchestra
Toronto, Canada
01.2020 - Current
- Coordinates all aspects of video production, from preproduction to post-production, ensuring seamless collaboration between technical and artistic teams.
- Creates and executes storyboard shoots for the orchestra's yearly Digital Call for Scores with Canadian composers, managing talent and musicians on set, arranging transportation, and aligning production efforts with the goals of the CCO as a non-profit organization.
Events Team- Live Event Host and Technician
Amico Group of Companies
Toronto, Ontario
01.2018 - 01.2020
- Designed immersive digital environments for international green screen sales calls, utilizing emerging platforms and technologies to create realistic product showcases. This innovation enhanced pitch effectiveness for projects valued at $2–4 million.
Education
B.A. -
KONINKLIJKE CONCERVATORIUM
Den HaagBachelor of Arts -
UNIVERSITY OF TORONTO
Diploma of Higher Education -
ETOBICOKE COLLEGIATE INSTITUTE
Skills
- 5 years in marketing and communications, specializing in brand-building and audience development
- Proficient in Hootsuite, Meta Business Suite, MailChimp, Microsoft Office 365, and Adobe Suite (Photoshop, Premiere Pro, etc)
- Coordinated large scale film sets (BLUE JAYS, Gay Lea) - coordinating Crew and Client needs
- Strong interpersonal skills with the ability to engage professionally with media, partners, and patrons
References
References available upon request.
Timeline
Lead Marketing Social Media and Content Creator
GraniteFuel Engineering, Roadwarrior Inc.
01.2022 - Current
Freelance Artistic Content Creator
Various Organizations
01.2022 - Current
Production Coordinator and Digital Media
Canadian Composers Orchestra
01.2020 - Current
Events Team- Live Event Host and Technician
Amico Group of Companies
01.2018 - 01.2020
B.A. -
KONINKLIJKE CONCERVATORIUM
Bachelor of Arts -
UNIVERSITY OF TORONTO
Diploma of Higher Education -
ETOBICOKE COLLEGIATE INSTITUTE
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