Dolly Shah

• Spearheaded the ideation-to-launch development of MediateNow(web-based application), a 0-1 product for Humanz Mediate, successfully driving it from concept to MVP phase [Refer linkedin article] in just 10 weeks.
• Conducted user surveys revealing 80% struggled with scheduling, with 50% taking over a week to schedule a session.
• Verified in user interviews that 100% found the current scheduling process time-consuming and tedious.
• Developed user personas based on survey and interview data, highlighting key pain points and user goals.
• Created a customer journey map to identify key frustrations of users and brainstorm product opportunities.
• Competitive Analysis : Analyzed adjacent mediation courses and scheduling tools available in market today to identify gaps and unique differentiators for Humanz Mediate.
• Combined customer journey insights with competitive analysis to prioritize pain points and opportunities, using criteria such as customer impact, business value, and ease of implementation to shape the product roadmap.
• Design and Testing: Created concept sketches and low-fidelity wireframes using Balsamiq and Figma.
• UserTested prototypes with target customers, achieving 85% positive feedback on UX simplicity and navigability, refining and validating proposed solutions.
• Developed detailed product requirements by creating user stories in Jira and documenting them in Confluence. Integrated these requirements into the product roadmap, aligning with prioritized backlog features.
• Agile Development: Collaborated with the engineering team to transform wireframes into a functional application, following Agile Scrum methodology during a 4-week sprint for efficient and timely development.

Key Achievements:

• Beta User Feedback : Launched a functional beta version of the application where 83% of users rated the UX as user-friendly (4/5 stars) and 100% confirming resolution of core scheduling issues(pain points) .
• Conducted post-launch analysis of the data collected using SQL, which revealed 70% of mediators were able to successfully scheduled role-play sessions each week, with 90% reducing scheduling time from over a week to less than a day.

• Led the product building and launch of a responsive website application for home-cooked tiffin delivery, managing the product lifecycle from conception to launch, which enabled customers in the Ottawa-Kanata region to place and pay for online tiffin orders.
• Conducted an online survey and interviewed 20 potential customers, revealing strong interest in convenient tiffin delivery services and uncovering specific needs for meal variety and delivery frequency.
• Engaged with the business founder to align the product with their vision and requirements, ensuring strategic direction and customer needs were integrated into the product development.
• Analyzed three major competitors and discovered a market gap in home-cooked North Indian tiffins with customizable options and online payment, positioning our service uniquely in the region.
• Created user personas and a customer journey map, identifying user requirements, pain points, and goals, which led to actionable product solution opportunities.
• Led ideation workshops and brainstorming sessions using Miro and the "How Might We" framework, prioritizing high-impact features that ensured alignment with market needs.
• Designed concept sketches and low-fidelity wireframes using Balsamiq, and conducted user testing with 25 potential users and the business founder to gather early feedback.
• Developed detailed product requirements by creating user stories in Jira and documenting them in Confluence, integrating these into the product roadmap and aligning with prioritized backlog features.
• Worked closely with the engineering team to transform wireframes into a functional application using Agile Scrum methodology, completing development for the MVP phase in a 6-week sprint.

Specific Achievements:

• Achieved a streamlined online ordering process that allowed users to place orders within just 3 clicks, addressing a core user requirement.
• Implemented user-centric features such as testimonials, reviews, and WhatsApp support, which helped to build trust for the company from the users.
• Used Shopify Analytics to track metrics like Average Order Value and Conversion Rate, identifying friction points and optimizing the user journey with personalized recommendations and a streamlined checkout, resulting in a 35% increase in order frequency and conversion rate.