Divyam Vashisth
Mississauga,Canada
Summary
Highly motivated Marketing Specialist with over 6 years of experience in developing and executing marketing strategies across online and offline channels. Proficient in enhancing customer profiles and creating branded content to drive leads, engagement, and website traffic. Seeking a new role to utilize expertise in improving customer experiences, boosting brand awareness, and driving business growth. Performance-driven marketing professional skilled in creating effective marketing plans and leading successful product launches, promotions, and development. Well-versed in SEO content creation, social media audience engagement, and brand management.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Macro Engineering & technology Inc.
2023.05 - Current
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Tracked trade show expenses to maintain budget.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
- Boosted online engagement by optimizing website content for SEO.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Tracked key performance indicators to measure success of campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
Senior Marketing Coordinator
Jobs For U
2021.08 - 2023.03
- Negotiated contracts with vendors, achieving cost savings without compromising quality or service levels.
- Implemented metrics tracking systems to measure campaign success and inform data-driven decisions.
- Managed cross-functional teams to successfully execute integrated marketing initiatives.
- Boosted sales performance with effective email marketing strategies and targeted messaging.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Collaborated with design team to create visuals for various marketing campaigns.
Marketing Coordinator
Omtec Inc.
2019.07 - 2021.07
- Planning, coordinating, and managing trade show participation, including budgeting, scheduling, logistics, booth design
- Spearheaded online and offline marketing activities and events, resulting in generating over 500 leads in a 3-month period
- Developing marketing content for social media channels and trade shows
- Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that achieves an increase in online engagement
- Developed and executed a comprehensive email marketing strategy that achieved a 25% increase in open rates and a 40% boost in click-through rates
- Created weekly content for the spectrum of digital platforms and performed A/B testing for e-mail marketing campaigns by generating leads from tools like Adapt and Hunterr
- Developed weekly marketing reports to evaluate campaign effectiveness and iterated as appropriate
- Handled all social media management and created a segmented email marketing strategy with open rates of over 15%
- Creating and maintaining marketing material to showcase the product listings with potential prospects
- Maintained the website content and reach by using various tools to develop the metrics.
Account Coordinator
Vermillion Inc.
2016.11 - 2017.07
- Ensured timely response to client inquiries by maintaining open lines of communication through email correspondence or phone calls.
- Prepared, filed and retrieved sales-related documents such as contracts.
- Coordinated between cross-functional teams to deliver the communication for media deployment
- Updated internal databases with account information to maintain concise, clear records.
- Creating briefs for creative team and ensuring proper budget allocation
Education
Advertising Account Management,Media Communication -
Sheridan College Institute Of Technology And Advanced Learning
Oakville, ONBachelor Of Arts : Bachelor In Journalism And Mass Communication -
Sharda University
Skills
- A/B Testing
- Project Management
- Copywriting
- Brand Development
- Email Marketing Strategy
- Lead Generation
- Marketing
- Social Media Management
- Target Marketing
- Website Redesign
- Google Analytics
- Salesforce
- Hubspot
- Adobe
- Marketing Analytics: Meta
Websites
Certification
- Testdome, https://www.testdome.com/certificates/ac623e533e394d559910083066309edc
- Agile Project Management: Google, https://coursera.org/verify/FYDWES68MKWR
- Hootsuite: Social Media Marketing, https://www.credential.net/f7753022-c592-424c-bab1-a4b0b7bbeeed
- Hootsuite: Platform Certification, https://www.credential.net/bbadee58-8502-4739-a934-6ac677116149#gs.af7mgu
- Project Execution: Google, https://www.coursera.org/account/accomplishments/certificate/QFBKWHE36NAR
Volunteer Experience
Ad Club of Toronto, 01/2018, 01/2018
Languages
English
Full Professional
Timeline
Marketing Specialist
Macro Engineering & technology Inc.
2023.05 - Current
Senior Marketing Coordinator
Jobs For U
2021.08 - 2023.03
Marketing Coordinator
Omtec Inc.
2019.07 - 2021.07
Account Coordinator
Vermillion Inc.
2016.11 - 2017.07
Advertising Account Management,Media Communication -
Sheridan College Institute Of Technology And Advanced Learning
Bachelor Of Arts : Bachelor In Journalism And Mass Communication -
Sharda University
- Testdome, https://www.testdome.com/certificates/ac623e533e394d559910083066309edc
- Agile Project Management: Google, https://coursera.org/verify/FYDWES68MKWR
- Hootsuite: Social Media Marketing, https://www.credential.net/f7753022-c592-424c-bab1-a4b0b7bbeeed
- Hootsuite: Platform Certification, https://www.credential.net/bbadee58-8502-4739-a934-6ac677116149#gs.af7mgu
- Project Execution: Google, https://www.coursera.org/account/accomplishments/certificate/QFBKWHE36NAR
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