Divya Rathod
Toronto,ON
Summary
Results-oriented marketing professional with 3.5 years of experience specializing in Digital, Broadcast, and Experiential Marketing. Proficient in developing and executing strategic marketing campaigns across multiple channels to drive brand awareness, engagement, and conversion. Passionate about leveraging innovative marketing strategies to create compelling brand narratives and drive business growth. Seeking opportunities to apply my skills and experience in a dynamic marketing role focused on digital marketing.
Overview
5
5
years of professional experience
Work History
Assistant Digital Negotiator
Essencemediacom
03.2023 - Current
- Negotiate approved executions – Digital
- Working with specialty teams to identify and implement efficient business practice.
- Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request
- Manage contracts/ insertion orders and any resulting revisions with media vendors
- Input digital media buys in prisma and traffic the campaigns
- Actualize media spending
- Assist with financials and oversee the resolution of billing discrepancies
- Managing multiple clients through proactive problem solving and prepare/develop reports in PowerPoint & Excel – routine & custom reports
- Usage of all media related systems
- Train junior staff members of the team
- Clients portfolio - Adidas, Mars, Shell, Ernst & Young, Salvation Army, LCBO and Sunwing Airlines
Business Development Consultant (COOP)
Avesbury Consulting
09.2022 - 12.2022
- Create and monitor project timelines
- Identify and assess client interests, challenges and needs; prepare and present appropriate proposals and contracts to close additional opportunities
- Build and cultivate effectively B2B partnerships through building relationships with current and new contacts.
Assistant Manager - Experiential Marketing
SOL Brand Solutions Pvt Ltd
08.2021 - 01.2022
- Managed experiential marketing projects for multiple clients in various industries
- Managed concept presentations, coordinating with clients
- Managed entire show buildup, breakdown and duration as required from project-to-project basis
- Responsibility of handling targets and numbers
- Prepared monthly reports of the performance, learnings and projections
- Managed execution of the business plans.
Business Development Executive (Broadcast Sales)
Media Worldwide Ltd.
04.2019 - 07.2021
- Part of broadcast media sales and business development team
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Increased client base by identifying and pursuing new business opportunities through market research and networking.
- Worked on deal contracts, traffic orders, monitoring of campaign from closing of deals to execution
- Managed media sales process from lead generation through closing the deals
- Concept selling, client service and worked closely with Media agencies (North, West and South region)
- Training new team members.
- Clients portfolio - P&G, HUL, Mondelez, Mars, Britannia, Amazon, Facebook, TikTok and MPL etc.
Education
Strategic Relationship Marketing/ Postgraduate -
George Brown College
01.2022
Journalism and Mass Communication / Master's -
MIT ADT University
01.2019
Bachelor - Computer Application
Pune University
Vapi, IndiaSkills
- Prisma
- CM360
- DV360
- Integral Ad Science
- Sales
- Marketing
- Negotiations
- TV buys
Accomplishments
- Increased client base by 50% by expanding into new markets that led to 8% annual growth in revenue.
- Boosted add-on business by 5% within first year.
Timeline
Assistant Digital Negotiator
Essencemediacom
03.2023 - Current
Business Development Consultant (COOP)
Avesbury Consulting
09.2022 - 12.2022
Assistant Manager - Experiential Marketing
SOL Brand Solutions Pvt Ltd
08.2021 - 01.2022
Business Development Executive (Broadcast Sales)
Media Worldwide Ltd.
04.2019 - 07.2021
Strategic Relationship Marketing/ Postgraduate -
George Brown College
Journalism and Mass Communication / Master's -
MIT ADT University
Bachelor - Computer Application
Pune University
Similar Profiles
Gladis MaharaniGladis Maharani
Associate Partner Content (Content Business Lead) at EssenceMediacomAssociate Partner Content (Content Business Lead) at EssenceMediacom
Rana HimanshuRana Himanshu
General Manager at EssenceMediacomGeneral Manager at EssenceMediacom
Ishan WazalwarIshan Wazalwar
Partner – Integrated Media Investments at EssenceMediacomPartner – Integrated Media Investments at EssenceMediacom
PETER WADEPETER WADE
Global CFO at EssenceMediacomGlobal CFO at EssenceMediacom
Sinthuja VijayarajSinthuja Vijayaraj
Intern Waitress at Cibo Wine BarIntern Waitress at Cibo Wine Bar