Divya Kadamalayath
Waterloo,Ontario
Summary
Marketing Specialist skilled in content strategy, copywriting, and campaign optimization, with experience driving measurable audience engagement across digital platforms.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Adworth Digital Media
01.2023 - 01.2024
- Increased company website traffic by 10% within 6 months through SEO-driven copywriting and content strategy
- Boosted social media engagement by 7% in 6 months through consistent, high-performing content creation
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
Content Marketing Executive
South India Fashion
09.2020 - 01.2023
- Boosted customer engagement by 15%, increasing blog readership and social media interactions through strategic content creation.
- Developed and implemented a targeted digital strategy to improve business performance.
- Managed and oversaw the design of marketing material and promotional literature for the organization.
Content Team Lead
Z1 Media
01.2018 - 09.2020
- Boosted website engagement, raising pages per session by 10% through the creation of well-researched, listicle-style content.
- Established clear performance metrics for the team, which helped in tracking progress towards set targets effectively.
- Served as the sole point of contact for all company-wide content requirements, ensuring consistency and quality across platforms.
Education
Advanced College Diploma - Business-Marketing
Centennial College
Scarborough08-2027
Master of Arts - English
The English And Foreign Languages University
India01-2017
Skills
- Social media management
- Customer research
- Analytics and SEO
- Copywriting
- Promotional planning
- Database management
- Microsoft office
- Content management
- Analytical thinking
- Wordpress
- Digital media
Certification
Marketing with Canva- Canva
Asana Foundations-Asana
Microsoft Word Expert- Microsoft
Media Monitoring Foundations-Meltwater
Microsoft Outlook-LinkedIn
Email Marketing Strategy and Optimization-LinkedIn
Timeline
Marketing Specialist
Adworth Digital Media
01.2023 - 01.2024
Content Marketing Executive
South India Fashion
09.2020 - 01.2023
Content Team Lead
Z1 Media
01.2018 - 09.2020
Advanced College Diploma - Business-Marketing
Centennial College
Master of Arts - English
The English And Foreign Languages University
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