DIVYA GANDHI
Marketing Professional
Waterdown,Ontario
Summary
An innovative marketing leader with 8.5+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. A results-oriented and collaborative professional specializing in brand management, social media engagement, and campaign development. Detail-oriented and decisive leader with a strong ability to align brand messaging and guidelines across platforms. Seeking a challenging role as a Marketing Manager in a growing industry to leverage my interpersonal skills, time management abilities, and problem-solving expertise.
Overview
8
8
years of professional experience
Work History
Customer Marketing Manager, Customer Advocate
Electrolux
Mississauga, ON
08.2019 - 12.2022
- Managed and executed marketing plans, advertising, media, PR & multimedia strategies, events, and digital consumer experience in collaboration with multiple third-party partners and internal stakeholders
- Developed and communicated written briefs to agencies or suppliers to generate concepts for the effective execution of regional marketing programs and objectives
- Coordinated with content marketing agencies to ensure brand and campaign messages, assets, and stories were deployed on customer websites, social media pages, and television
- Evaluated digital and social media campaigns, print advertising opportunities, and provided detailed analysis and performance updates
- Partnered with the business to develop omnichannel acquisition strategies
- Managed multiple budgets to develop and execute successful investments across Canada
- Led customization and implementation of integrated marketing communication plans
- Generated, designed, and launched brand/landing pages on multiple customer websites
- Developed North American go-to-market strategy for Electrolux & Frigidaire brands
- Performed extensive research on all inquiries and concerns to achieve complete client satisfaction.
- Collaborated within an Agile squad to implement targeted CBM campaigns
- Acted as the daily point of contact for external agencies and internal partners
- Planned, designed, coordinated, and executed events across Canada
- Managed the development of reporting, post-campaign reports, and KPI dashboards
- Effectively communicated in English with customers and team members across provinces.
Project Coordinator
BFG International
11.2015 - 08.2016
- Supervised multiple projects from start to delivery, prioritizing needs and delegating assignments
- Planned, initiated, and managed logistics to drive efficiency and cost savings
- Identified opportunities for continuous improvement in process, productivity, and system capability
- Facilitated communication between departments and kept parties updated on project developments
- Supported and implemented strategies to develop and sustain client relationships
- Increased company revenue by 200% through sales with existing and new customers
- Managed a team of 15-18 individuals to meet project deadlines.
Senior Marketing Coordinator
Ashirvad Auto Tech Pvt ltd
05.2011 - 06.2015
- Determined customers' needs and provide brand awareness and recommendations
- Communicated technical information accurately to customers through the sales team
- Increased company sales by 85% and was promoted to a senior position
- Developed and implemented comprehensive marketing strategies
- Utilized marketing technology and CRM systems
- Created virtual and in-person marketing events and campaigns with multiple partners
- Assessed product characteristics and determined appropriate promotion strategies
- Executed and generated new campaigns, brochures, pamphlets, and presentations
- Conducted market research and advised the manufacturing team accordingly
- Prepared marketing excel reports by collecting and analyzing sales data
- Identified and analyzed competitors and designed product launch strategies.
Education
MBA - Marketing
Gujarat University
Ahmedabad04.2011
BBA - Business Administration
Gujarat University
Ahmedabad04.2009
Skills
- Brand & Social Media Marketing
- B2B & B2C Marketing strategy
- Marketing Campaign management
- Product /Multi-channel Marketing
- Customer Relationship Management
- Brand Awareness & communications
- Software knowledge(SAP, MS office, adobe, illustrator, photoshop & InDesign)
- Search Engine Marketing
- Advertising & Media Strategy
- Interpersonal Communication Skills
- Brand Development
- Competitor Analysis
- Product Promotion
- Market Analysis
- Promotional Events
- Retail Marketing
- Marketing Campaign Development
- Customer Relationship Management (CRM)
- Pricing Strategies
- Social Media Platforms
Languages
English
Full Professional
Accomplishments
- Negotiated with vendors, saving the company $100K annually.
- Drove 13% improvement in a Month's profits through aggressive Event marketing strategies.
- Promoted from Customer Advocate to Customer marketing manager, in 8 months.
- Created highly effective new program that significantly impacted efficiency and improved operations.
- Invented the first Marketing Toolkit, providing a customer-focused one-stop solution for multiple marketing materials in various formats.
Timeline
Customer Marketing Manager, Customer Advocate
Electrolux
08.2019 - 12.2022
Project Coordinator
BFG International
11.2015 - 08.2016
Senior Marketing Coordinator
Ashirvad Auto Tech Pvt ltd
05.2011 - 06.2015
MBA - Marketing
Gujarat University
BBA - Business Administration
Gujarat University
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