Divya Desai
Toronto,ON
Summary
Skilled Marketing Professional with a track record of over five years in the field. Goal-driven and adept at creating innovative marketing materials for a variety of projects. Demonstrates solid expertise and brings a creative approach to achieving workplace objectives, capable of managing responsibilities both independently and collaboratively within a team.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Johnston Equipment
08.2022 - Current
- Managed SEO campaign expenses, estimated monthly costs, and reconciled discrepancies to maximize budget.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Develop and carry out communication plans that meet client needs and support the Strategic Plan. Identify risks and refine client goals with tailored communication strategies.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Works closely with clients, external agencies, partners, and media outlets. Analyzes and clarifies communication requirements both within and outside the organization.
COORDINATOR BRAND BUSINESS
Sun Pharma Canada Inc.
07.2021 - 07.2022
- Collaborated with team members to achieve target results.
- Prepared variety of different written communications, reports and documents.
- Exceeded goals through effective task prioritization and great work ethic.
- Managed team of employees, overseeing hiring, training, and professional growth of employees.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Participated in team-building activities to enhance working relationships. Resolved problems, improved operations and provided exceptional service.
MARKETING COORDINATOR
Rafih Auto Group
03.2020 - 07.2021
- Organized logistics for marketing and proposal strategy meetings.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Sourced vendors for services such as video production and materials to complete marketing objectives.
- Understand brand guidelines to ensure compliance and brand integrity.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
MARKETING SPECIALIST
AtoZ Sunrise Store
08.2019 - 03.2020
- Wrote engaging and successful marketing, advertising and website copy.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Promoted products in online communities through e-mail marketing programs or online advertising.
- Manage e-commerce stores - Shopify, WordPress, Magento & BigCommerce
- Collaborated with supply vendors and distributors
- Evaluating and analyzing profit summary on weekly basis to ensure 75% margin is met
- Research the trending products - AliExpress and Amazon
Marketing Lead
AN & Associates
09.2017 - 08.2019
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Achieved or surpassed monthly and yearly sales goals on consistent basis.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
- Manage trigger email campaigns - Welcome Email Series, Abandoned Cart, and Browse Abandoned Cart
- A/B Testing on various email campaigns
- Ensuring more than 14% of total revenue generated is from email
Education
PG Diploma - Public Relations - Corporate Communications
Fanshawe College of Applied Arts And Technology
London, ONMaster of Arts - Mass Communication & Journalism
The Maharaja Sayajirao University
Vadodara, IndiaBachelor of Arts - Mass Media
University of Mumbai,
Mumbai, IndiaSkills
- Communications management
- Digital Channels
- Digital Marketing (SEO, SEM)
- Facebook Business Manager
- Email blasts and newsletters
- SMS Marketing
- Budgeting Brand positioning
- Digital Strategy
- Marketing Analytics
- Marketing Campaigns
Timeline
Marketing Specialist
Johnston Equipment
08.2022 - Current
COORDINATOR BRAND BUSINESS
Sun Pharma Canada Inc.
07.2021 - 07.2022
MARKETING COORDINATOR
Rafih Auto Group
03.2020 - 07.2021
MARKETING SPECIALIST
AtoZ Sunrise Store
08.2019 - 03.2020
Marketing Lead
AN & Associates
09.2017 - 08.2019
PG Diploma - Public Relations - Corporate Communications
Fanshawe College of Applied Arts And Technology
Master of Arts - Mass Communication & Journalism
The Maharaja Sayajirao University
Bachelor of Arts - Mass Media
University of Mumbai,
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