Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Divey Yadav

Toronto,Canada

Summary

Strategic and performance-driven Digital Media Manager with over 10 years of experience leading high-impact paid and organic marketing initiatives across diverse industries. Proven ability to manage multimillion-dollar media budgets and deliver measurable business growth, driving revenue through innovative, data-driven campaigns. Adept at leveraging cross-channel digital strategies, optimizing media spend, and fostering strong brand presence for renowned consumer brands. Committed to continuous improvement through workflow enhancements, rigorous KPI development, and cutting-edge analytics to maximize ROI and market competitiveness.

Overview

11
11
years of professional experience

Work History

Digital Manager

Reckitt Benckiser
Toronto, Canada
01.2024 - Current
  • Led strategy, execution, and optimization of large-scale paid digital campaigns across programmatic, display, video, e-commerce, and CTV channels.
  • Managed $10M+ annual media budget with full funnel targeting, driving double-digit lifts in reach and sales.
  • Developed and presented digital media plans aligned with commercial and client objectives, managing agency relationships effectively.
  • Increased share of voice and audience reach for FINISH and LYSOL by over 30% within one year through innovative cross-channel campaigns.
  • Boosted brand presence for DUREX and VEET with a 35% lift in social engagement and a 25% rise in market share.
  • Improved campaign ROI by 30%, reducing CPA by 20% and increasing conversion rates by 15% via advanced targeting and budget reallocation.
  • Developed reporting dashboards and real-time analytics solutions, enabling faster decision-making and reducing bounce rates by 10%.
  • Designed and implemented streamlined campaign workflows, cutting execution errors and accelerating launch timelines by 15%.
  • Launched real-time reporting dashboards to monitor ROI, CPA, engagement, and reach, improving campaign efficiency by 20%.

Digital Manager

Stingray
Toronto, Canada
06.2023 - 12.2023
  • Managed a $2M+ advertisement budget across multiple media channels for clients in real estate, automotive, FMCG, education, and government sectors.
  • Developed and executed successful digital marketing strategies that increased website traffic, brand awareness, and engagement.
  • Implemented Google Tag Manager and Google Analytics to track user behavior and measure campaign ROI across programmatic, search, display, and CTV channels.
  • Utilized A/B testing to optimize campaigns and maximize conversions.
  • Managed social media accounts on Twitter, Facebook, LinkedIn, YouTube, and Instagram, producing engaging content and growing followers.

Deputy Manager, Marketing

Cube Stop
07.2020 - 03.2023
  • Led a team managing paid and organic marketing with a $7M yearly budget across AdWords, Instagram, and Facebook.
  • Created data-enabled paid marketing funnel reports, improving conversion rate by 30%.
  • Launched SEO campaigns generating 20,000 monthly unique visitors and 200 customers.
  • Garnered 1M views on social media and a 10x month-over-month content reach increase via influencer collaborations.
  • Developed conditional email campaigns boosting customer retention by 23%.
  • Oversaw marketing objectives, staffing, and policy implementation.
  • Developed marketing research methodologies to analyze consumer behavior and market trends.
  • Directed internal and external strategic communications.

Marketing Manager

Techtronics Education
06.2015 - 06.2020
  • Led a team of five managing all marketing activities focused on promotion and demand generation.
  • Improved landing page conversion rates by 250% through rigorous A/B testing.
  • Enhanced on-page SEO, resulting in a 70%-page speed boost and 24% monthly organic traffic growth.
  • Created top-of-funnel content, attracting 52,000 unique visitors, generating $50M in first-year revenue.
  • Executed remarketing campaigns generating $10.5M additional revenue.
  • Drove 50% user growth in one year, acquiring over 7M new users and increasing repeat users by 32% monthly.
  • Achieved 14% lower CAC than industry benchmarks.
  • Managed PR and media coverage initiatives.

Marketing Associate

Wolters Kluwer
04.2014 - 05.2015
  • Developed marketing strategies to increase brand visibility and sales of books and e-learning products.
  • Coordinated promotional activities at medical colleges and national conferences.
  • Collaborated with media agencies for collateral development and advertising.
  • Supported targeted email campaigns and worked closely with agency partners and management.

Education

MBA - Marketing & Media Communications

Jaypee Business School
03.2014

Skills

  • Digital Campaign Strategy & Execution
  • Budget Management ($10M annual spend)
  • Cross-Platform Media (Programmatic, Social, Display, Video, E-commerce, CTV)
  • Data-Driven Marketing & Analytics
  • Brand Safety & Verification (Double Verify)
  • Workflow Creation & KPI Development
  • Team Leadership & Cross-Functional Collaboration
  • A/B Testing & Conversion Rate Optimization

Websites

Timeline

Digital Manager

Reckitt Benckiser
01.2024 - Current

Digital Manager

Stingray
06.2023 - 12.2023

Deputy Manager, Marketing

Cube Stop
07.2020 - 03.2023

Marketing Manager

Techtronics Education
06.2015 - 06.2020

Marketing Associate

Wolters Kluwer
04.2014 - 05.2015

MBA - Marketing & Media Communications

Jaypee Business School

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