Divey Yadav
Toronto,Canada
Summary
Strategic and performance-driven Digital Media Manager with over 10 years of experience leading high-impact paid and organic marketing initiatives across diverse industries. Proven ability to manage multimillion-dollar media budgets and deliver measurable business growth, driving revenue through innovative, data-driven campaigns. Adept at leveraging cross-channel digital strategies, optimizing media spend, and fostering strong brand presence for renowned consumer brands. Committed to continuous improvement through workflow enhancements, rigorous KPI development, and cutting-edge analytics to maximize ROI and market competitiveness.
Overview
11
11
years of professional experience
Work History
Digital Manager
Reckitt Benckiser
Toronto, Canada
01.2024 - Current
- Led strategy, execution, and optimization of large-scale paid digital campaigns across programmatic, display, video, e-commerce, and CTV channels.
- Managed $10M+ annual media budget with full funnel targeting, driving double-digit lifts in reach and sales.
- Developed and presented digital media plans aligned with commercial and client objectives, managing agency relationships effectively.
- Increased share of voice and audience reach for FINISH and LYSOL by over 30% within one year through innovative cross-channel campaigns.
- Boosted brand presence for DUREX and VEET with a 35% lift in social engagement and a 25% rise in market share.
- Improved campaign ROI by 30%, reducing CPA by 20% and increasing conversion rates by 15% via advanced targeting and budget reallocation.
- Developed reporting dashboards and real-time analytics solutions, enabling faster decision-making and reducing bounce rates by 10%.
- Designed and implemented streamlined campaign workflows, cutting execution errors and accelerating launch timelines by 15%.
- Launched real-time reporting dashboards to monitor ROI, CPA, engagement, and reach, improving campaign efficiency by 20%.
Digital Manager
Stingray
Toronto, Canada
06.2023 - 12.2023
- Managed a $2M+ advertisement budget across multiple media channels for clients in real estate, automotive, FMCG, education, and government sectors.
- Developed and executed successful digital marketing strategies that increased website traffic, brand awareness, and engagement.
- Implemented Google Tag Manager and Google Analytics to track user behavior and measure campaign ROI across programmatic, search, display, and CTV channels.
- Utilized A/B testing to optimize campaigns and maximize conversions.
- Managed social media accounts on Twitter, Facebook, LinkedIn, YouTube, and Instagram, producing engaging content and growing followers.
Deputy Manager, Marketing
Cube Stop
07.2020 - 03.2023
- Led a team managing paid and organic marketing with a $7M yearly budget across AdWords, Instagram, and Facebook.
- Created data-enabled paid marketing funnel reports, improving conversion rate by 30%.
- Launched SEO campaigns generating 20,000 monthly unique visitors and 200 customers.
- Garnered 1M views on social media and a 10x month-over-month content reach increase via influencer collaborations.
- Developed conditional email campaigns boosting customer retention by 23%.
- Oversaw marketing objectives, staffing, and policy implementation.
- Developed marketing research methodologies to analyze consumer behavior and market trends.
- Directed internal and external strategic communications.
Marketing Manager
Techtronics Education
06.2015 - 06.2020
- Led a team of five managing all marketing activities focused on promotion and demand generation.
- Improved landing page conversion rates by 250% through rigorous A/B testing.
- Enhanced on-page SEO, resulting in a 70%-page speed boost and 24% monthly organic traffic growth.
- Created top-of-funnel content, attracting 52,000 unique visitors, generating $50M in first-year revenue.
- Executed remarketing campaigns generating $10.5M additional revenue.
- Drove 50% user growth in one year, acquiring over 7M new users and increasing repeat users by 32% monthly.
- Achieved 14% lower CAC than industry benchmarks.
- Managed PR and media coverage initiatives.
Marketing Associate
Wolters Kluwer
04.2014 - 05.2015
- Developed marketing strategies to increase brand visibility and sales of books and e-learning products.
- Coordinated promotional activities at medical colleges and national conferences.
- Collaborated with media agencies for collateral development and advertising.
- Supported targeted email campaigns and worked closely with agency partners and management.
Education
MBA - Marketing & Media Communications
Jaypee Business School
03.2014
Skills
- Digital Campaign Strategy & Execution
- Budget Management ($10M annual spend)
- Cross-Platform Media (Programmatic, Social, Display, Video, E-commerce, CTV)
- Data-Driven Marketing & Analytics
- Brand Safety & Verification (Double Verify)
- Workflow Creation & KPI Development
- Team Leadership & Cross-Functional Collaboration
- A/B Testing & Conversion Rate Optimization
Timeline
Digital Manager
Reckitt Benckiser
01.2024 - Current
Digital Manager
Stingray
06.2023 - 12.2023
Deputy Manager, Marketing
Cube Stop
07.2020 - 03.2023
Marketing Manager
Techtronics Education
06.2015 - 06.2020
Marketing Associate
Wolters Kluwer
04.2014 - 05.2015
MBA - Marketing & Media Communications
Jaypee Business School