Divanshi (Divy) Khurana

• Increased brand awareness by developing and implementing innovative marketing strategies.
• Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
• Managed a team of marketing professionals, resulting in increased productivity and project success rates.
• Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.
• Optimized website content for search engine visibility, driving an increase in organic traffic growth.
• Developed strong partnerships with key industry influencers to amplify brand messaging and reach new audiences.
• Analyzed market trends to identify new opportunities for business growth and expansion.
• Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.

• Led industry specific events and digital campaigns leading to upsurge in quarterly revenue spend of LinkedIn's Marketing Platform.
• Led a global sales enablement program to help sales executives in North America, Asia, Europe, and Latin America to grab more market share.
• Due to budget constraints, led the content and design creation of digital assets for campaigns and events.
• Collaborate with cross-functional teams in the development of Paid Media Acquisition strategy and launch digital go-to- market campaigns (Emails, SEO, Search, Microsites, Landing Page, Social and others)
• Led full funnel marketing strategies for verticals including financial services, tech, healthcare, auto, venture
• Manage full project/campaign lifecycle from strategy & planning to performance measurement & reporting.
• Manage content creation and creative assets with third party agencies.
• Optimize and report campaign performance in flight and post launch.

Key Account - Jansen Pharmaceuticals

• Engage with agencies, vendors, and key internal partners to deliver best-in-class paid media strategies and programs.
• Delivering high quality work while meeting budgetary, timeline and scope constraints.
• Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
• Manage condensed timelines and work with leadership to assess and prioritize tasks.
• Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.

• Managed cross-functional teams to ensure timely delivery of high-quality digital projects.
• Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
• Enhanced customer engagement with targeted email marketing campaigns and personalized content.
• Assessing and implementing improved processes and new technologies and collaborating with management regarding the implementation of these improvements
• Developed comprehensive marketing plans, resulting in increased lead generation and sales conversion.
• Provide status reporting to internal and external stakeholders.
• Manage the advertising and social media budget, to maximize ROI.
• Establish and lead cross-functional project teams to deliver on various initiatives.