Dione Setoguchi

Directed full-cycle campaign strategy and execution, delivering content launches, seasonal promotions, and community activations that drove measurable growth, engagement, and ROI. Partnered cross-functionally with Sales, Design, Product, and Customer Service to develop custom sponsorships, co-marketing campaigns, and sales enablement tools, blending data-driven insights with creative storytelling to attract advertisers and elevate brand credibility.

I started with APMC as an Office Manager, then quickly transition to the People + Culture Lead, and then in March of 2022 I was promoted to the Director, People Development.

I was a trusted advisor to leadership, driving organizational design, talent strategy, and cultural alignment during periods of rapid growth and change. Built and scaled people infrastructure from the ground up, including HR processes, benefits programs, recruitment, and learning and development initiatives. Partnered with leaders to ensure the right talent was in the right roles, coached teams for performance and engagement, and executed company-wide culture programs, off-sites, and team-building events. Recognized for a people-first approach that balances empathy with business outcomes, enabling high-performing teams, fostering collaboration, and delivering measurable organizational impact.

Supported the design, planning, and execution of premium weddings, partnering with clients, vendors, and the lead planner to deliver seamless, memorable experiences. Coordinated logistics including venues, décor, catering, and entertainment while managing budgets, contracts, and timelines. Oversaw day-of execution and resolved challenges with composure, ensuring flawless delivery of high-stakes events.