DION D'COSTA
Delta,BC
Summary
Results-driven General Manager with 11+ years of experience in the QSR, luxury retail, and automotive industries. Proven track record in multi-unit operations, team leadership, cost control, and performance management. Known for driving profitability through strong operational discipline, mentoring future leaders, and delivering exceptional customer experiences. Seeking to leverage my experience in a suitable role with a growth-focused company like Freshslice Pizza.
Overview
14
14
years of professional experience
Work History
General Manager
A&W Tsawwassen Mills & Tsawwassen Commons
06.2024 - Current
- Oversee operations at two high-volume QSR locations, managing staffing, cost control, and profit margins.
- Developed internal leadership pipeline, promoting 3+ supervisors into managerial roles.
- Maintain positive operating margins (35–40%) through strict COS, labor and other controllable costs.
Restaurant Manager
A&W Tsawwassen Commons
12.2018 - 06.2024
- Led hiring, training, and performance management of 40+ staff in a fast-paced environment thus improving annual turnover by 10% through effective candidate screening, structured on-boarding and strategic team development.
- Forecasting sales and creating an effective schedule weekly that meets labor goal 22%-24%.
- Managing COS of 30%-32% by conducting weekly inventories and ensuring effective team member coaching by supervisors.
- Conducting probationary, semi annual performance/wage reviews to recognize areas needing improvement and coaching wherever necessary thus boosting team productivity.
Assistant Manager
A&W Tsawwassen Commons
02.2018 - 12.2018
- Assisted manager with hiring process i.e initial screening & working interviews.
- Assisted manager with scheduling team members.
- Ensuring Key operating standards and Self assessments audits are completed in a timely manner.
- Coached supervisors on effective team leading and team discipline.
- POS/Equipment troubleshooting when necessary.
Supervisor
A&W Tsawwassen Commons
06.2017 - 02.2018
- Supervised daily restaurant operations ensuring food quality, restaurant cleanliness, and speed of service are met.
- Conducted performance monitoring and inventory tracking and coached staff as required resulting in increase in productivity.
Team Member
A&W Marine Gateway
01.2016 - 06.2017
- Maintained a high level of guest satisfaction by ensuring prompt, friendly service and addressing guest feedback.
- Assisted in food prep as per brand standard, inventory checks, record food temperatures, maintaining cleanliness standards and stocking as required.
Senior Sales & Marketing Consultant
Volkswagen
06.2013 - 08.2015
- Created and maintained excellent relationship with potential walk-in and phone-in customers by addressing their concerns and resolving their issues positively, thus increasing the customer satisfaction by 5% in the first quarter.
- Displayed vehicles in an effective manner by presenting a five step car demonstration to all walk-in customers daily, thereby convincing the client and increasing sales ratio by 10% in the first year.
- Effectively worked with Team Leads/Sales Managers to ensure individual and departmental goals were met on a day to day basis thus maintaining the targets set by the company.
- Assisted the customers' existing car valuation for trade-in purposes making sure the company purchased the customer's existing car at the lowest price possible thus increasing margins in the used car department.
Sales Associate/Fashion Consultant
Alfred Dunhill
11.2011 - 11.2012
- Prepared daily, weekly and month-end reports for the British Luxury brand by using Excel Spreadsheet and Management Information System (MIS) without errors, hence giving suitable feedback to the management in a timely manner resulting in overall high sales performances on monthly basis.
- Processed sales orders in a timely fashion and ensured home delivery of the products to the customers without any delay.
Education
Diploma - Business Administration
Langara School of Management
Vancouver, BC08.2017
Bachelor of Commerce - Accounting
St Andrew's College
06.2013
Skills
- Teamwork
- Time Management
- Customer Service
- Leadership
- Food Safety
- Mentoring
- Scheduling
- Stock Control
- Service Recovery
- Problem Solving
Accomplishments
Triple Diamond Club - Issued by A&W Food Services of Canada – Mar 2023
In recognition of exceeding net sales of Three Million Dollars – Year of induction 2022
Operating Standards Bronze Category - Issued by A&W Food Services of Canada – Mar 2022
In recognition of achieving outstanding standards of food, quality, cleanliness, appearance and customer service – Year of induction 2021
One Million Dollar Drive Thru Club - Issued by A&W Food Services of Canada – Mar 2019
In recognition of drive thru sales in excess of one million dollars – Year of induction 2018
Double Diamond Club - Issued by A&W Food Services of Canada – Mar 2019
In recognition of exceeding net sales of Two Million Dollars – Year of induction 2018
Timeline
General Manager
A&W Tsawwassen Mills & Tsawwassen Commons
06.2024 - Current
Restaurant Manager
A&W Tsawwassen Commons
12.2018 - 06.2024
Assistant Manager
A&W Tsawwassen Commons
02.2018 - 12.2018
Supervisor
A&W Tsawwassen Commons
06.2017 - 02.2018
Team Member
A&W Marine Gateway
01.2016 - 06.2017
Senior Sales & Marketing Consultant
Volkswagen
06.2013 - 08.2015
Sales Associate/Fashion Consultant
Alfred Dunhill
11.2011 - 11.2012
Bachelor of Commerce - Accounting
St Andrew's College
Diploma - Business Administration
Langara School of Management
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