Dina Raji
Montreal,Canada
Summary
Strategic Marketing Account Manager experienced in overseeing multi-channel campaigns and managing diverse client portfolios. Strong skills in creative direction and negotiation, consistently identifying growth opportunities while ensuring project timelines are met.
Overview
6
6
years of professional experience
Work History
Marketing Account Manager
Banch Marketing
Vancouver, British Columbia
10.2024 - Current
- Managed daily client communications and a diverse portfolio of accounts in e-commerce, retail, and lifestyle brands.
- Executed multi-channel marketing campaigns to enhance ROAS, CTR, and overall performance.
- Oversaw project timelines from initiation to completion, ensuring adherence to deadlines.
- Directed creative concepts for brand photoshoots and collaborated with graphic designers on high-performing ad creatives.
- Identified growth opportunities through performance analysis, audience insights, and creative experimentation.
- Spearheaded influencer outreach efforts, including talent sourcing, negotiations, and content approvals.
- Partnered with creative, media buying, and analytics teams to optimize campaign effectiveness and uphold client satisfaction.
Head Booker, Society Divison
Folio Management
Montreal, Canada
10.2023 - 07.2024
- Acted as the main point of contact between clients and models for Agency's local division - handled contract negotiations and rate discussions in order to maximize agency revenue while maintaining strong relationships with both clients and models
- Worked closely with clients to fulfill image and business goals with respect to campaign and e-commerce budgets
- Represented the agency at industry events and networked to promote the agency and its models
- Tracked the performance of booked jobs and client satisfaction to improve future booking processes
- Managed and trained all Folio Society junior agents
- Handled any issues or conflicts with models or clients in a professional and timely manner
- Initiated, developed and maintained strong relationships with PR companies, international agencies, casting directors and other industry professionals
- Scouted and signed new models and influencers
- Led weekly meetings with agency's social media team to ensure brand consistency and strong social media presence
- Conducted research on fashion and entertainment industry trends, competitor activities, and market opportunities to determine strategy and improve booking outcomes
Model/Influencer Agent
Folio Management
Montreal, Canada
07.2022 - 10.2023
- Secured and negotiated bookings for talent roster while maintaining strong relationships with clients - this included negotiating rates, availability, and contract terms while demonstrating clear and professional communication skills
- Scouted new and emerging models and influencers aligning with company's portfolio and client needs
- Developed and consistently updated talent's digital portfolios
- Worked with the marketing team to promote models on social media channels. Helped create content that showcases our models' work and draws in potential clients
- Coordinated travel arrangements for international bookings
- Supported senior agents in organizing castings, bookings, model schedules, and travel arrangements
- Collaborated with agents, stylists and photographers in organizing test shoots to expand and develop model's digital portfolios
- Scouted new talent via online platforms and fashion / networking events
- Ensured models are prepared and professional for all assignments, providing guidance and support as needed
- Prepared documents for meetings including agendas, mood boards and other materials.
Intern
Folio Management
Montreal, Canada
05.2022 - 07.2022
- Fulfilled administrative duties such as creating and managing client files, organizing documents, formatting menus, and creating excel spreadsheets
- Consistently received positive feedback from guests and established repeat business by developing long-term relationships with customers
- Managed multiple streams of input in a fast-paced environment; phone/online reservations, clients on a waitlist, walk-in seating, and all administrative needs
- Trained newly hired employees
- Conducted training assessments to identify individuals' current level of skill compared to required competency for the position
- Communicated with private and semi-private event coordinators to ensure that expectations are thoroughly met
Head of Hospitality
Estiatorio Milos
Montreal, Canada
10.2019 - 05.2022
- Oversaw daily operations to guarantee exceptional guest experiences in fine dining.
- Organized special events and private dining experiences, enhancing client satisfaction.
- Managed staff schedules to ensure adequate coverage for all shifts.
- Fostered a positive work environment through effective communication and conflict resolution.
Education
BA - Human Relations, Organizational Development
CONCORDIA UNIVERSITY
Montreal, Quebec01.2022
GED - COMMERCE
Marianopolis College
Montreal, Quebec06.2018
HIGH SCHOOL DIPLOMA -
College Stanislas
Montreal, Quebec06.2015
Skills
- Talent management
- Influencer relations
- Campaign strategy
- Creative direction
- Project management
- Negotiation and contracts
- Market research
- Social media insights
- Photoshoot coordination
- Cross-functional collaboration
- Brand partnerships
- Communication skills
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Spanish
Professional
Arabic
Professional
Timeline
Marketing Account Manager
Banch Marketing
10.2024 - Current
Head Booker, Society Divison
Folio Management
10.2023 - 07.2024
Model/Influencer Agent
Folio Management
07.2022 - 10.2023
Intern
Folio Management
05.2022 - 07.2022
Head of Hospitality
Estiatorio Milos
10.2019 - 05.2022
BA - Human Relations, Organizational Development
CONCORDIA UNIVERSITY
GED - COMMERCE
Marianopolis College
HIGH SCHOOL DIPLOMA -
College Stanislas