Dimitri Bistekos
Halifax
Summary
Accomplished Performance Media Strategist with a proven track record at Verb Interactive. I've enhanced campaign performance based on client goals and reviewed analytics to ensure goals are being achieved. I enjoy mentoring junior team members and optimizing processes to increase collective productivity. Demonstrated ability to deliver actionable insights based on data-driven decision making while driving client trust and campaign success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Performance Media Strategist
Verb Interactive
08.2023 - Current
- Streamlined internal processes by creating templates for essential documents like copy-sheets, media-sheets, and monthly performance insights documents.
- Mentored junior team members on industry best practices, fostering a collaborative work environment and promoting professional growth.
- Coordinated with accounting teams to ensure timely invoicing and payments for all media placements.
- Presented data-driven insights and recommendations to clients in a clear, concise manner, fostering trust and confidence in our services.
- Utilized industry tools such as Google's Travel Analytics Center to discover fresh geo-targeting opportunities and maximize paid-media impact with the latest travel demand data from Google.
- Analyzed campaign performance data to optimize media strategies and improve overall results.
Performance Media Analyst
Verb Interactive
05.2022 - 08.2023
- Streamlined internal processes by creating and maintaining organized databases of relevant media information.
- Supported campaign optimization and performance tracking.
- Delivered actionable insights and reported results to clients
- Collaborated with cross-functional teams for campaign execution (analytics team, creative team, accounts team, seo team, etc.).
- Supported the development of junior team members by sharing expertise in media analysis techniques and best practices.
Performance Media Coordinator
Verb Interactive
05.2021 - 05.2022
- Contributed to account growth by identifying new media opportunities and expanding into emerging channels.
- Paced monthly budgets accurately according to the tactical budget and maximized ROAS by increasing daily spend to the top performing campaigns.
- Optimized advertising campaigns for better audience reach and engagement through targeted placements.
Brand Marketing Coordinator Co-op
Canadian Tire Corporation
01.2020 - 05.2020
- Prepared marketing briefs and executed social marketing campaigns.
- Managed social channels for Sherwood and Pro Hockey Life brands.
- Collaborated with creative agencies and media teams.
- Conducted market research to identify emerging trends, competitive landscape insights, and opportunities for social growth.
Retail Customer Service
Nova Scotia Liquor Corporation
04.2016 - 04.2019
- Provided exceptional customer service by promptly addressing inquiries related to product listings.
- Trained new employees on company policies, procedures, and best practices in retail customer service delivery.
Education
Postgraduate Certificate - Digital Media Marketing
George Brown College
Toronto, ON05-2020
Bachelor of Commerce - Marketing & Entrepreneurship
Saint Mary's University
Halifax, NS05-2018
Skills
- Paid-social media strategy
- Paid-search strategy
- Expert in Google Ads
- Expert in Microsoft Ad (Bing) campaigns
- Expert in Meta (Facebook/Instagram) advertising
- Skilled in LinkedIn Ads
- Skilled in programmatic media planning
- Strategic media buying
- Campaign management
- Google Analytics proficiency
- Paid media strategy
Languages
English
Native or Bilingual
Greek
Limited Working
Certification
- Google Ads Search Certification – Google.
Timeline
Performance Media Strategist
Verb Interactive
08.2023 - Current
Performance Media Analyst
Verb Interactive
05.2022 - 08.2023
Performance Media Coordinator
Verb Interactive
05.2021 - 05.2022
Brand Marketing Coordinator Co-op
Canadian Tire Corporation
01.2020 - 05.2020
Retail Customer Service
Nova Scotia Liquor Corporation
04.2016 - 04.2019
Postgraduate Certificate - Digital Media Marketing
George Brown College
Bachelor of Commerce - Marketing & Entrepreneurship
Saint Mary's University
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