Dilpreet Bains
Digital Marketing Specialist
Ottawa,ON
Summary
Digital Marketing Specialist adept at amplifying online presence and sales with strategic digital initiatives. Demonstrated expertise in crafting campaigns that escalated brand engagement and conversion rates by over 30%, leveraging tools like Google Analytics for data-driven decision-making. Ready to further enhance digital marketing strategies in a dynamic environment.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
Digital Marketing Specialist
Wise Town Cafe
Ottawa, ON
07.2023 - Current
- Developed and implemented digital marketing strategies that increased brand visibility, engagement, and conversion rates by 30%.
- Managed social media platforms and grew follower base by 2,000 followers through effective content creation, community engagement, and targeted advertising campaigns.
- Created and optimized social media content calendars, ensuring consistent, high-quality content aligned with brand voice and messaging, resulting in 40% increase in user engagement.
- Collaborated with cross-functional teams to create and execute successful digital marketing campaigns, including influencer partnerships, email marketing, and paid advertising, resulting in 50% increase in online sales.
- Conducted market research and competitive analysis to identify opportunities and stay updated on industry trends, resulting in implementation of innovative strategies and tactics that increased social media traffic by 60%
Digital Marketing Intern
Extension Marketing Inc.
Ottawa, ON
05.2023 - 07.2023
- Developed and executed 6 highly effective multi-channel digital marketing campaigns, encompassing SEO, social media, email marketing, and paid advertising platforms
- Conducted market research and competitor analysis, boosting campaign engagement by 25% and increasing click-through rates by 12%
- Produced 7 marketing reports and presentations, leading to 80% strategy implementation rate, enhancing decision-making.
Kitchen Design & Sales Specialist
The Home Depot
Ottawa, ON
12.2021 - 04.2023
- Collaborated with clients from diverse financial backgrounds to understand their goals and crafted customized plans, consistently exceeding client expectations
- Translated clients' visions into reality by crafting functional and aesthetically pleasing kitchen designs, resulting in 98% client satisfaction rate
- Fostered lasting partnerships with clients through transparent communication and regular project meetings, adapting to evolving requirements, which led to 23% increase in repeat business
- Demonstrated strong project management skills by preparing comprehensive proposals with accuracy of 95% for materials, labor, and installation costs.
Brand Consultant
Ottawa Chinese Community Service Centre
Ottawa, ON
05.2021 - 08.2021
- Led initiatives to elevate organization's brand presence through thorough market research and successful brand re-positioning, resulting in15% increase in brand recognition
- Spearheaded brand research efforts, fostering 30% deeper connections with target audiences and contributing to 20% rise in customer loyalty.
Marketing Consultant
Meridian Credit Union
Ottawa, ON
05.2020 - 08.2020
- Crafted strategies across digital, traditional, and experiential channels for seamless brand experience
- Achieved significant impact - raised brand awareness, customer acquisition, and market share growth
- Prioritized brand consistency and innovation, resulting in 20% increase in customer engagement and measurable success.
Education
Brand Management Graduate Certificate -
Algonquin College of Applied Arts And Technology
Ottawa, ON 01.2021 - 05.2021
Marketing Management Graduate Certificate -
Algonquin College of Applied Arts And Technology
Ottawa, ON 01.2020 - 05.2020
Bachelor of Business Administration -
Panjab University
Chandigarh 07.2016 - 05.2019
Skills
Social Media Management
Digital Ads
Copywriting
SEO
Campaign Analysis & Optimization
Google Analytics
Content Creation
Communications & Client Relations
Certification
Google Analytics
Timeline
Digital Marketing Specialist
Wise Town Cafe
07.2023 - Current
Digital Marketing Intern
Extension Marketing Inc.
05.2023 - 07.2023
Kitchen Design & Sales Specialist
The Home Depot
12.2021 - 04.2023
Brand Consultant
Ottawa Chinese Community Service Centre
05.2021 - 08.2021
Brand Management Graduate Certificate -
Algonquin College of Applied Arts And Technology
01.2021 - 05.2021
Marketing Consultant
Meridian Credit Union
05.2020 - 08.2020
Marketing Management Graduate Certificate -
Algonquin College of Applied Arts And Technology
01.2020 - 05.2020
Bachelor of Business Administration -
Panjab University
07.2016 - 05.2019
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