DILARA BASARAN
Toronto,Canada
Summary
Creative and detail-oriented Visual Merchandiser with experience in strategic product placement, trend forecasting, and optimizing in-store experiences. Passionate about translating brand stories into visually engaging displays that enhance customer engagement and drive sales. Expert at mannequin styling, store layout planning, and collaborating with cross-functional teams to execute impactful merchandising strategies.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales Professional
Ralph Lauren
Toronto, Canada
09.2023 - 09.2024
- Managed inventory, ordering, purchasing, and merchandising in a timely manner.
- Engaged with visual merchandising requirements in-store, actively participating 80% in store flips, and learning about Ralph Lauren's visual merchandising principles.
- Conducted research on trends in retail design, color schemes, lighting, display techniques.
- Executed merchandising and floor moves based on seasonal changes, business needs and trends.
- Monitored weekly, monthly and quarterly achievement goals.
- Organized engaging front-facing displays to capture customer interest and drive revenue growth.
- Collaborated with store leadership to optimize product displays and enhance customer journey.
Product Marketing Intern
Harry Rosen
Toronto, Canada
05.2023 - 08.2023
- Conducted extensive trend research and theme inspiration to produce new collections.
- Attended 12 product development meetings and prepared show room setups.
- Managed inventory, using advanced Excel functions to maintain accurate, real-time records of over 1000 items, tracking availability and movement with 99.8% accuracy.
- Facilitate item retrieval for styling needs, processing an average of 50 requests per week with a 100% fulfillment rate, ensuring all items are pulled accurately and on time.
- Coordinated photo shoots for promotional materials, working closely with photographers and stylists to ensure brand consistency.
Sales Associate
TJX Canada Winners
Toronto, Canada
09.2022 - 05.2023
- Merchandised fashion and jewelry items on store floor and in glass displays.
- Delivered exceptional customer service by excellent positive communication skills.
- Developed creative visual merchandising campaigns to focus on selling older inventory.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Organized store layout, fixtures and visual merchandising standards.
- Executed in-store product placement aligned with company VM standards to improve customer engagement.
Volunteer Fashion Writer
Mercedes Benz Fashion Week
Istanbul, Turkey
09.2018 - 12.2018
- Attended fashion shows, took photos and wrote articles for presentations on the current fashions.
- Presented findings to University students to engage them in relevant and upcoming fashion.
Education
Diploma - Fashion Management
George Brown College
Toronto, ON06.2024
Bachelor of Arts - Fashion and Textile Design
Baskent University
Ankara, Turkey06.2022
Skills
- Microsoft Office
- Adobe Illustrator
- Adobe Photoshop
- Interior and exterior displays
- Window activations & mannequin styling
- Product display
- Visual merchandising
- Visual storytelling
- Planogram execution
Certification
- Fundamentals of Digital Marketing Certificate, Google Digital Garage, 11/01/22
- Skillpod Fundamentals Digital Certificate, Skillpod Inc., 01/01/23
Timeline
Sales Professional
Ralph Lauren
09.2023 - 09.2024
Product Marketing Intern
Harry Rosen
05.2023 - 08.2023
Sales Associate
TJX Canada Winners
09.2022 - 05.2023
Volunteer Fashion Writer
Mercedes Benz Fashion Week
09.2018 - 12.2018
Diploma - Fashion Management
George Brown College
Bachelor of Arts - Fashion and Textile Design
Baskent University
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