Senior Product Marketing Manager with 10 years of experience leading go-to-market strategy for OneSpan’s Digital Agreements portfolio of SaaS solutions including e-Signatures, ID Verification, and Remote Online Notarization.
Adept at leading cross-functional teams including: Product Management, Sales Enablement, Content, Demand Generation, Marketing Operations, Digital Marketing, Analyst Relations, Public Relations, User Experience, and Sales.
Spearheaded multiple Tier 1, Tier 2, and Tier 3 launches, including new product launches, feature launches, and enhancement.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Product Marketing Manager
OneSpan
01.2022 - Current
During my time at OneSpan, I supported OneSpan’s $50M Digital Agreements portfolio
Reporting to the VP of Product Marketing, I defined the go-to-market strategy and led a highly anticipated Tier-1 product launch
Led end-to-end go-to-market strategy and launch of new Remote Online Notarization solution, OneSpan Notary
Managed over 40 stakeholders to execute the OneSpan Notary launch
Conducted Voice of Customer (VoC) research by interviewing existing customers and sellers to learn about pain points, business challenges and solution expectations
Crafted positioning and messaging, Ideal Customer Profile (ICP), and unique value propositions to differentiate OneSpan Notary in the market
Developed a comprehensive sales enablement e-Learning curriculum to equip sales reps to sell OneSpan Notary
Curated content for various customer-facing marketing assets including blogs, infographics, datasheet, videos, webpage, eBook, promotional emails, and thought leadership webinars
Built competitive battlecards for top competitors with traps and blocks to facilitate sales reps to compete and win deals
Supported additional initiatives such as Press Release creation, Analyst inquiries, Demand Generation, and Digital Marketing
Built pipeline of $2M and closed $100K in revenue since launching the full solution in June 2023
In conjunction with the VP Product Marketing and CMO, developed product marketing templates for positioning and messaging, sales enablement, and performance tracking of marketing activities supporting product launches.
Product Marketing Manager
OneSpan
01.2017 - 01.2022
Reporting to the Director of Product Marketing, I executed against the go-to-market strategy to support the e-Signature product line
Launched OneSpan Sign Support Center, a web project that includes over 40 tutorial videos to help users get onboarded onto OneSpan Sign
Partnered with the Digital Marketing team to launch a re-vamped Trust Center, showcasing OneSpan Sign’s system availability, uptime, and scheduled maintenances
Collaborated with the Developer Evangelist Team to develop an e-Signature Interactive Demo, a self-guided walkthrough of OneSpan Sign that gives prospects a hands-on experience of the product
The Interactive Demo was used as an in-bound lead generation tool that generated over 1600 MQLs to date
Conducted Win/Loss interviews with prospects to capture feedback on OneSpan’s selling process and collect product feedback
Managed reviews program on G2, Capterra, TrustRadius, and Gartner Peer Insights to raise OneSpan’s brand equity in the marketplace and influence tech buyers to purchase our solution
Led end-to-end multiple Tier-2 and Tier-3 product launches including: OneSpan Sign New Signer Experience, OneSpan Sign integration with ID Verification, New pre-built connectors and partnerships for eOriginal, Workday, and Smart Communications
Awards & Recognition: Won Marketing Team Member of the Year 2017.
Product Marketing Specialist
eSignLive by VASCO (now OneSpan)
01.2015 - 01.2017
Reporting to the Product Marketing Manager, I supported research requests and produced customer-facing content to support the e-Signature product line
Created various blog and webpage content
Supported UX testing and research to support the launch of the New User Experience, eSignLive’s new user interface
Managed and presented on quarterly release webinars to customers.
Marketing Associate
GlobalVision
01.2013 - 01.2014
Supported corporate public relations and communications initiatives with writing and research for customer case studies
Produced content for press releases, newsletters, and datasheets
Supported market intelligence research such as competitive analysis and identifying market trends.
CRM Consultant
Epicor (now Aptos)
01.2012 - 01.2013
Marketing Specialist
Rolf C. Hagen
01.2011 - 01.2012
Marketing Associate
Brother International Limited (Canada)
01.2008 - 01.2010
Education
Bachelor of Commerce - Marketing
Concordia University
Montreal, QC
06.2007
Skills
Product positioning
Competitive intelligence
Voice of Customer
Ability to work remote with distributed teams across different time zones
Experience excelling in fast paced, global environments
Strong communication skills
Strong content creation skills
Highly organized with strong project management skills
Demonstrated leadership capabilities and progressive learning
Certification
Member of Product Marketing Alliance (PMA) - Product Marketing Certified: Core
Member of International Product Marketing & Management
Pragmatic Institute – Pragmatic Marketing Certified: Foundations and Launch
Software Knowledge
Microsoft Office 365, Google Suite, Salesforce, Tableau, Monday.com, Klue, Crayon, Camtasia