Summary
Overview
Work History
Education
Skills
Certification
Software Knowledge
Timeline
Generic

Dilani Silva

Montreal,Canada

Summary

  • Senior Product Marketing Manager with 10 years of experience leading go-to-market strategy for OneSpan’s Digital Agreements portfolio of SaaS solutions including e-Signatures, ID Verification, and Remote Online Notarization.
  • Adept at leading cross-functional teams including: Product Management, Sales Enablement, Content, Demand Generation, Marketing Operations, Digital Marketing, Analyst Relations, Public Relations, User Experience, and Sales.
  • Spearheaded multiple Tier 1, Tier 2, and Tier 3 launches, including new product launches, feature launches, and enhancement.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Product Marketing Manager

OneSpan
01.2022 - Current
  • During my time at OneSpan, I supported OneSpan’s $50M Digital Agreements portfolio
  • Reporting to the VP of Product Marketing, I defined the go-to-market strategy and led a highly anticipated Tier-1 product launch
  • Led end-to-end go-to-market strategy and launch of new Remote Online Notarization solution, OneSpan Notary
  • Managed over 40 stakeholders to execute the OneSpan Notary launch
  • Conducted Voice of Customer (VoC) research by interviewing existing customers and sellers to learn about pain points, business challenges and solution expectations
  • Crafted positioning and messaging, Ideal Customer Profile (ICP), and unique value propositions to differentiate OneSpan Notary in the market
  • Developed a comprehensive sales enablement e-Learning curriculum to equip sales reps to sell OneSpan Notary
  • Curated content for various customer-facing marketing assets including blogs, infographics, datasheet, videos, webpage, eBook, promotional emails, and thought leadership webinars
  • Built competitive battlecards for top competitors with traps and blocks to facilitate sales reps to compete and win deals
  • Supported additional initiatives such as Press Release creation, Analyst inquiries, Demand Generation, and Digital Marketing
  • Built pipeline of $2M and closed $100K in revenue since launching the full solution in June 2023
  • In conjunction with the VP Product Marketing and CMO, developed product marketing templates for positioning and messaging, sales enablement, and performance tracking of marketing activities supporting product launches.

Product Marketing Manager

OneSpan
01.2017 - 01.2022
  • Reporting to the Director of Product Marketing, I executed against the go-to-market strategy to support the e-Signature product line
  • Launched OneSpan Sign Support Center, a web project that includes over 40 tutorial videos to help users get onboarded onto OneSpan Sign
  • Partnered with the Digital Marketing team to launch a re-vamped Trust Center, showcasing OneSpan Sign’s system availability, uptime, and scheduled maintenances
  • Collaborated with the Developer Evangelist Team to develop an e-Signature Interactive Demo, a self-guided walkthrough of OneSpan Sign that gives prospects a hands-on experience of the product
  • The Interactive Demo was used as an in-bound lead generation tool that generated over 1600 MQLs to date
  • Conducted Win/Loss interviews with prospects to capture feedback on OneSpan’s selling process and collect product feedback
  • Managed reviews program on G2, Capterra, TrustRadius, and Gartner Peer Insights to raise OneSpan’s brand equity in the marketplace and influence tech buyers to purchase our solution
  • Led end-to-end multiple Tier-2 and Tier-3 product launches including: OneSpan Sign New Signer Experience, OneSpan Sign integration with ID Verification, New pre-built connectors and partnerships for eOriginal, Workday, and Smart Communications
  • Awards & Recognition: Won Marketing Team Member of the Year 2017.

Product Marketing Specialist

eSignLive by VASCO (now OneSpan)
01.2015 - 01.2017
  • Reporting to the Product Marketing Manager, I supported research requests and produced customer-facing content to support the e-Signature product line
  • Created various blog and webpage content
  • Supported UX testing and research to support the launch of the New User Experience, eSignLive’s new user interface
  • Managed and presented on quarterly release webinars to customers.

Marketing Associate

GlobalVision
01.2013 - 01.2014
  • Supported corporate public relations and communications initiatives with writing and research for customer case studies
  • Produced content for press releases, newsletters, and datasheets
  • Supported market intelligence research such as competitive analysis and identifying market trends.

CRM Consultant

Epicor (now Aptos)
01.2012 - 01.2013

Marketing Specialist

Rolf C. Hagen
01.2011 - 01.2012

Marketing Associate

Brother International Limited (Canada)
01.2008 - 01.2010

Education

Bachelor of Commerce - Marketing

Concordia University
Montreal, QC
06.2007

Skills

  • Product positioning
  • Competitive intelligence
  • Voice of Customer
  • Ability to work remote with distributed teams across different time zones
  • Experience excelling in fast paced, global environments
  • Strong communication skills
  • Strong content creation skills
  • Highly organized with strong project management skills
  • Demonstrated leadership capabilities and progressive learning

Certification

  • Member of Product Marketing Alliance (PMA) - Product Marketing Certified: Core
  • Member of International Product Marketing & Management
  • Pragmatic Institute – Pragmatic Marketing Certified: Foundations and Launch

Software Knowledge

Microsoft Office 365, Google Suite, Salesforce, Tableau, Monday.com, Klue, Crayon, Camtasia

Timeline

Senior Product Marketing Manager

OneSpan
01.2022 - Current

Product Marketing Manager

OneSpan
01.2017 - 01.2022

Product Marketing Specialist

eSignLive by VASCO (now OneSpan)
01.2015 - 01.2017

Marketing Associate

GlobalVision
01.2013 - 01.2014

CRM Consultant

Epicor (now Aptos)
01.2012 - 01.2013

Marketing Specialist

Rolf C. Hagen
01.2011 - 01.2012

Marketing Associate

Brother International Limited (Canada)
01.2008 - 01.2010

Bachelor of Commerce - Marketing

Concordia University
Dilani Silva