Overview
Work History
Education
Skills
Timeline
Generic

Diksha Patil

San Jose

Overview

8
8
years of professional experience

Work History

Ad Operations Campaign Manager

Amazon (Twitch Platform)
07.2022 - Current
  • Ad Ops Workflow: End to end management of an order - Campaign Trafficking, Campaign Optimizing, Reporting and Billing
  • Pre-Sales Assistance: Work closely with Sales and Planning team in order to get the order booked correctly in the Salesforce, by pulling the forecast on inventory available and help setting up the media plan, Ad policies like Brand Safety
  • Business Unit: Managing/Owning multiple International and local campaigns and fulfill the impressions and goals as per Media Plan
  • Communication and Reporting: Sending Daily reports to stakeholders and keeping close eye on pacing of the campaigns
  • POC for Escalations: Troubleshooting to resolve discrepancies between 1st party and 3rd party data, resolving any technical issues and bugs in the Adserver by closely working with the Engineering team
  • Billing: Sending out detailed Invoices to the clients after campaign ends and comparing the actual costs the agreed contract terms
  • Projects: Working with Product team to improve in-house tools and working closing with Engineering team on Automation projects to improve the efficiency of the Ad server.

Digital Campaign Team Lead

Premion a Tegna Company
06.2019 - Current
  • Leading the National team: End to end management of an order, monitoring team members performance and KPIs
  • Digital Ad Ops Workflow: Ad Trafficking in Freewheel Adserver, MadHive Ad Server, work closely with Sales and Account Management to optimization and manage campaigns after they go live
  • Business Unit: Maintaining CTV/OTT campaign's fulfillment on impressions and client KPI’s to broadcast stations and Premion team for campaign requests
  • Qa’ing Creative assets like VAST/VPAID, display and video ad creatives received from the Agency and implementing them in the Ad server
  • Discrepancy and Operational work: Interaction with internal teams, vendors, and stations to report day-to-day operations and troubleshooting to resolve discrepancies
  • Communication and Reporting: Daily reports to PREMION stakeholders, communicate technical specs and processes, response to internal contacts and clients on time.

Digital Process Specialist

Accenture solutions ltd. (India)
08.2016 - 06.2018
  • Practical exposure on Ad server, digital advertising lifecycle and Ad trafficking in Google’s DoubleClick Campaign Manager, Analyzing Reports to improve the campaign performance
  • Setting up the Triggers in Google Tag Manager (GTM) and Planning Remarketing strategies using floodlight tags
  • Trafficking and testing Rich Media creatives, HTML5 and instream video creatives in Google’s DoubleClick Ad server
  • Hands on experience of creating and managing campaigns (reputation, demand creation, sales enablement, PPC)
  • Optimizing campaign by performing A/B testing and targeting
  • Setting up cost structure on CPM, PPC models of campaigns, scheduling the Ads and campaigns as per media planning.

Education

Bachelor of Engineering in Computer science -

Visvesvaraya Technological University (India)

Skills

    - 6 years of experience in Campaign Trafficking and Managing on Streaming, CTV/OTT Platforms

    - Hands on experience on multiple Adservers- Amazon’s Ad server, Freewheel, DoubleClick Campaign Manager (DCM)

    -1 years of experience in leading a team on National Campaigns

    - Interviewing, training, creating wiki pages for new updates, maintaining performance metrics

    -Handing escalations, troubleshooting the discrepancies between 1st party and 3rd party reporting

    -Well-versed in tools like Excel, Salesforce and Jira

Timeline

Ad Operations Campaign Manager

Amazon (Twitch Platform)
07.2022 - Current

Digital Campaign Team Lead

Premion a Tegna Company
06.2019 - Current

Digital Process Specialist

Accenture solutions ltd. (India)
08.2016 - 06.2018

Bachelor of Engineering in Computer science -

Visvesvaraya Technological University (India)

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Diksha Patil