Dikla Navon

• PC Campaign Management: Managed successful ad campaigns on Google Ads, Meta Ads (Facebook/Instagram Ads), and LinkedIn Ads to increase brand visibility, generate leads, and boost sales.
• PPC Strategy & Optimization: Conducted thorough audits to ensure campaigns followed best practices, and mentored team members on advanced PPC strategies.
• Landing Page Design: Created effective landing pages using WordPress and Squarespace to maximize conversions.
• E-commerce Campaigns: Successfully managed shopping campaigns for e-commerce clients, using data to maximize returns.
• Data Analysis & Reporting: Used tools like Google Analytics and Google Looker Studio to track performance, analyze results, and improve strategies. Created real-time dashboards to monitor campaigns.
• Team Leadership and Collaboration: Led a team of PPC managers, overseeing campaigns, and working with creative teams to develop engaging content.
• Budget Management & Strategy: Managed marketing budgets with finance teams, and developed strategies to increase brand awareness and sales.
• SEO Initiatives: Improved website visibility through keyword research, and strategic content creation.

• Managed successful PPC campaigns on various platforms, aligning with business strategies and enhancing ROI.
• Analyzed campaign performance against KPIs, implemented data-driven optimizations, and consistently improved results through strategic adjustments.
• Developed persuasive ad copy to elevate click-through rates (CTR) and partnered on landing page enhancements to enhance user experience and drive conversions.
• Data Analysis & Reporting: Tracked key performance indicators (KPIs), analyzed search-related activities, and delivered actionable insights through detailed reports for marketing teams and executives.
• Implemented A/B testing alongside ongoing campaign optimization to enhance strategies, boost performance, and deliver superior results.
• Technical Integration: Applied web programming tools like HTML and XML to support marketing initiatives by creating transactional web applications that enhanced campaign functionality.

• Executed PPC campaigns on platforms including Google Ads, Bing, Yahoo, and Yandex to achieve measurable results.
• Managed online marketing budgets efficiently to enhance ROI for global companies.
• Tracked campaign performance using analytics tools, refining strategies based on metrics.
• Created comprehensive reports to support stakeholder decision-making, with actionable insights.

Conducted comprehensive keyword research and analysis to identify high-performing search terms for content optimization. Collaborated with web developers to ensure SEO-friendly website architecture, improving site usability, and search engine rankings. Devised strategies to address SEO underperformance, resulting in increased organic traffic and visibility. Monitored competitor activities to stay ahead in the market, and refine SEO tactics. Optimized landing pages using meta tags, title tags, alt text, and anchor text to enhance search engine visibility. Stayed updated on the latest search engine algorithms and industry best practices, ensuring strategies remained effective and aligned with current trends. Successfully developed and implemented SEO strategies that significantly boosted organic search rankings and overall web presence.