Diego Caravedo
Oakville,ON
Summary
I have more than 28 years of professional experience in the Latin American region, I have been a protagonist in the transformation and growth in key sectors such as industry, construction, mining, energy, retail, the automotive sector and logistics. My passion for business development in Latin America has been reflected in my solid experience in import strategies and supply chains. Throughout my career, I have led innovative initiatives, driven change and capitalized on opportunities, creating a significant impact in diverse markets and contributing to economic progress in the region. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
27
27
years of professional experience
1
1
Certification
Work History
International Business Consultant
Immunotec
Oakville, ON
10.2019 - Current
- The Health-Tech Firm That is Disrupting Wellness… The single most vital element of good health is arguably your immune system - because it's your body's way to protect itself
- Research over the last 50 years led scientists to a stunning discovery: A little-known protein contained in all human cells that supports immune response, even anti-aging.
- Facilitated communication between clients' headquarters and overseas offices.
- Organized workshops to educate clients on best practices when doing business abroad.
- Analyzed the competitive landscape and identified potential opportunities for expansion.
- Developed innovative strategies to penetrate new international markets.
- Negotiated contracts with foreign vendors and suppliers.
- Prepared presentations outlining the benefits of expanding into new markets.
- Implemented unique methods and methodologies, which helped reduce, and resolve issues.
CEO & Co Founder
Cargui S.A.C.
, Peru
07.2020 - 06.2023
- We were the first Last mile & distribution company in Perú using EV Vans for our eCommerce Partners
- Giving solutions to new entrepreneurial projects and developing customized purpose to their business
- We're present on all the Peruvian territory, giving the retail companies a complete solution for last mile services.
Director / Founder
ISB - Instituto de Salud y Bienestar
Lima, Peru
05.2014 - 12.2022
- Health and wellnes therapy services Provider at the psychological, coaching, psychiatric, Nutrition and SPORTS Training levels among other lines of wellbeing
- Currently with the development of a TV program developed through the YouTube platform with weekly broadcasts addressing relevant topics sharing information with people who require it
- The success of the program is reflected in the rapid increase in visits per chapter and subscriptions that have been rising steadily from week to week.
Regional Director (Chile/Perú/Colombia/Ecuador/Panama)
Guerfons Marketing y Producciones
, Latinamerica
02.2019 - 12.2021
- Corporate marketing agency specialized in the production and execution of national and international events for the development of brands and launch strategies, launching of new lines of business and products
- Our clients, SAS, DELL, SAP, CISCO, ROCKWELL AUTOMATION, WESTCOM, COMSTOR, SAMSUNG, CAPECO, GRUPO GLORIA, and other local business.
Commercial Director EV Products
BYD
, Peru
07.2018 - 01.2019
- Sales manager for business units nationwide
- Specialized on Forklifts, Buses, Vans, Vehicles, Trucks, Solar Panels and energy containers sales
- Consolidation of the brand with the main strategic partners in the region, Engie and Enel, ABB among others to achieve the development and penetration of the electric vehicle industry with a view to the coming years
- Active search for new customers and retail sellers for the brand and the different business lines.
Dealer Senior Manager
Divemotor
Peru
11.2016 - 07.2018
- Responsible for the development of all business units at the commercial level (Trucks, Buses and Vans) as well as for the continuous improvement with Post-sale support (Services and Spare Parts)
- The main objectives achieved are to be the branch with the highest growth in the 2017-2018 GPTW indicator, increasing 13% points as the business unit with the highest growth performance
- Reduction in the delinquency level of past due loans from 15% to less than 5% in 1 year
- Fulfillment of management objectives exceeding 100% annually in the management of 2017/2018.
Spare Parts senior Manager
Divemotor
06.2014 - 11.2016
- Development and support of strategies in commercial policies, management of all sales channels (Corporate, Stores, Telemarketing, Mobile units, etc.) implementation of the annual sales plan, identification and acquisition of potential customers
- Responsible for the negotiation with clients, Companies and Companies
- Of Insurance, analysis of pricing policies, definition of profiles and selection of personnel, training and implementation of the FF.VV
- Invited to develop an internal project management diploma to lead a project in the development of the web platform for the sale of spare parts.
Commercial Development Director
Felizmente Seguros Perú
Miraflores
01.2013 - 04.2014
- Development of strategies and commercial policies, implementation of the annual sales plan, identification and acquisition of potential customers
- Responsible for negotiating with clients, Health Centers, Companies and Companies
- Of Insurance, setting of pricing policies, selection of personnel, training and implementation of the salesforce Development and implementation of the entire image structure of the organization, Website, Social Networks, Merchandising, Graphic Pieces, etc.
Commercial Director
PERUMAT
, Peru
03.2010 - 12.2013
- Development of strategies and commercial policies, implementation of the annual sales plan, identification and acquisition of potential customers
- Currently industrial suppliers of various items (Hand tools, electric, pneumatic, Industrial Safety, cleaning, among others.) To major companies nationwide
- Responsible for the selection and negotiation with suppliers, price setting, brand training in the industrial, mining, oil, fishing, etc
- Selection and implementation of the salesforce.
Country Manager (Bolivia/Chile/Perú)
Grupo Urrea
, Peru / Chile / Bolivia
03.2007 - 05.2011
- Regional manager for the development of the URREA and SURTEK brands, achieving a growth of over 1000% of projected turnover in 4 years
- Implementation of commercial strategies, policies of rebate to wholesale distributors, development of commercial strategies and brand positioning, support for channels to obtain growth of lines at the hardware and industrial level
- Field work with the sales force from the dealers, training and sales programs of the lines to new users.
International Business Development
Forever Freedom International (FFi)
, Latinamerica
02.2007 - 12.2010
Nissan & Renault Spare Part Manager
Maquinarias S.A.
, Peru
09.2005 - 09.2006
- Control en la demanda de repuestos vehiculares, análisis en importación para el abastecimiento a nivel nacional de repuestos para atención en talleres y mostradores a cargo
- Puesta en marcha de la nueva Imagen corporativa de la marca Nissan según Manual corporativo de Japón a Nivel Nacional en talleres propios y concesionarios
- Administración de 30 personas a mi cargo.
Marketing and Advertising manager
Masisa
, Peru / Ecuador
04.2000 - 05.2005
- Introduction of new products and lines to the market
- Franchise development in Peru and Ecuador with defined points of sale via the development of corporate layouts -PLACACENTROS - 35 Points of Sale at the Peru and Ecuador level
- Implementation of the first international furniture design competition
- Development of trainings, courses and presentations in specialized technical schools such as SENCICO, CITEMADERA, DON BOSCO, among others
- Growth in sales over 20% per year.
Produccion / Ejecutivo de Cuentas
Euro RSCG Bikker
01.1997 - 03.2000
- Agencia de Publicidad, pase por varias áreas de la Agencia terminando como Ejecutivo de marcas conocidas, entre ellas MASISA a donde derive como Jefe de Mktg.
Education
Coach - PNL
Latam Coaching Network
07.2023
Coach - Coaching
Latam Coaching Network
Peru08-2019
Electric Cars Introduction - EV
Technische Universiteit Delft
On Line01.2019
Diplomado en Analisis de Estados Financieros - Finanzas
CENTRUM PUCP
Peru09-2011
Administracion de Personal - Administración y gestión de empresas, general
Escuela de Postgrado de la Universidad San Ignacio de Loyola
01.2006
International Marketing - Marketing Management
Centrum Catolica School of Business
Lima, Peru03-2003
International Marketing - Marketing Management - Customer Relationship Marketing
A.B. Freeman School of Business
USA02-2003
Firefighter - Pre-Service Firefighter Education And Training
Cuerpo De Bomberos Del Peru
Peru12-1999
Comunications - Advertising
Instituto Peruano De Publicidad - IPP
Lima, Peru12-1997
Skills
- Product Development
- Market Research
- Client Relationship Management
- Networking
- Multitasking
- Google Drive
- Cultural Awareness
- Organizational Skills
- Organization
- Computer Skills
- Interpersonal Communication
- Data Management
- Supervision and Leadership
- Leadership
- Trend Analysis
Certification
- Lenguaje no verbal para líderes
- Cómo superar los sesgos cognitivos
- Historias laborales: Experiencias que influyen en los demás
- 19 Congreso Internacional de Retail 2022
Top Skills
- Logistics Management
- Supply Chain /3PL Knowledge
- Firefighter
- International Business Develplment
- Entrepreneur & Start up development expirience
Languages
Spanish
Native/ Bilingual
English
Full Professional
Timeline
CEO & Co Founder
Cargui S.A.C.
07.2020 - 06.2023
International Business Consultant
Immunotec
10.2019 - Current
Regional Director (Chile/Perú/Colombia/Ecuador/Panama)
Guerfons Marketing y Producciones
02.2019 - 12.2021
Commercial Director EV Products
BYD
07.2018 - 01.2019
Dealer Senior Manager
Divemotor
11.2016 - 07.2018
Spare Parts senior Manager
Divemotor
06.2014 - 11.2016
Director / Founder
ISB - Instituto de Salud y Bienestar
05.2014 - 12.2022
Commercial Development Director
Felizmente Seguros Perú
01.2013 - 04.2014
Commercial Director
PERUMAT
03.2010 - 12.2013
Country Manager (Bolivia/Chile/Perú)
Grupo Urrea
03.2007 - 05.2011
International Business Development
Forever Freedom International (FFi)
02.2007 - 12.2010
Nissan & Renault Spare Part Manager
Maquinarias S.A.
09.2005 - 09.2006
Marketing and Advertising manager
Masisa
04.2000 - 05.2005
Produccion / Ejecutivo de Cuentas
Euro RSCG Bikker
01.1997 - 03.2000
Coach - PNL
Latam Coaching Network
Coach - Coaching
Latam Coaching Network
Electric Cars Introduction - EV
Technische Universiteit Delft
Diplomado en Analisis de Estados Financieros - Finanzas
CENTRUM PUCP
Administracion de Personal - Administración y gestión de empresas, general
Escuela de Postgrado de la Universidad San Ignacio de Loyola
International Marketing - Marketing Management
Centrum Catolica School of Business
International Marketing - Marketing Management - Customer Relationship Marketing
A.B. Freeman School of Business
Firefighter - Pre-Service Firefighter Education And Training
Cuerpo De Bomberos Del Peru
Comunications - Advertising
Instituto Peruano De Publicidad - IPP
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