Resilient Digital Strategist with a 4-year background in marketing and communications. Expertise in campaign development, PR & marketing strategy, and partner relations management.
Overview
6
6
years of professional experience
Work History
Digital Strategist (Freelance)
ADVANCE, Canada's Black Music Business Collective
02.2022 - Current
Led projects to redesign web pages, diversify strategies and revitalize social media presence.
Regularly assisted in the development and fulfillment of corporate partnership packages, providing insight into leading market strategies.
Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
Coordinator, Marketing
Canadian Academy of Recording Arts and Sciences (CARAS) / The JUNO Awards
11.2021 - 11.2023
Developed and executed national campaigns for the JUNOS, Canadian Music Hall of Fame, and other events for announcement, presale, and on sale dates to drive ticket sales, resulting in sold out events.
Identified secured media and marketing sponsorship packages across Canada through new and existing contacts, managing multiple partner relationships and leading contract negotiations for the year.
Assisted in drafting and distributing media materials (press releases, press kit, brand guidelines, key message documents) for announcement days.
Created multi-channel advertising campaigns along with overseeing marketing partners activation on event days in collaboration with the design and production teams to maximize brand visibility.
Artist Management Intern
Keys N Krates
01.2019 - 01.2020
Contributed to artists' digital marketing and publicity campaigns via website redesign, email marketing, and social media advertising.
Assisted in artist development by conducting research on industry trends and potential opportunities.
Education
Post-Graduate Certificate - Public Relations - Corporate Communications
Seneca College
09.2021
Bachelor of Arts - Hons. Communications Studies
York University
10.2020
Skills
Content Strategy
Project Management
Integrated Marketing
Media Buying
Timeline
Digital Strategist (Freelance)
ADVANCE, Canada's Black Music Business Collective
02.2022 - Current
Coordinator, Marketing
Canadian Academy of Recording Arts and Sciences (CARAS) / The JUNO Awards
11.2021 - 11.2023
Artist Management Intern
Keys N Krates
01.2019 - 01.2020
Post-Graduate Certificate - Public Relations - Corporate Communications
Seneca College
Bachelor of Arts - Hons. Communications Studies
York University
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