Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

Diane Sawatzky

Regina,Canada

Summary


Highly focused sales and marketing professional with solid background in driving revenue growth and implementing strategic marketing initiatives. Known for fostering collaborative team environments and consistently achieving target goals. Excels in adaptive planning and leveraging market insights to maximize impact.

Experienced with strategic sales planning, consistently identifying and capitalizing on market opportunities. Utilizes data-driven insights to inform decision-making and drive sales performance. Track record of cultivating strong client relationships and leading teams to achieve ambitious sales targets.

Overview

21
21
years of professional experience

Work History

Director of Sales & Marketing

Saskies Advertising Agency Ltd
12.1999 - 12.2018
  • Created marketing initiatives to promote new product lines, resulting in 10% annual revenue increase.
  • Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
  • Negotiated favorable contract terms with suppliers, optimizing profit margins while maintaining product quality standards.
  • Maximized ROI with promotions by correctly targeting plans, consistently locking in new customers.
  • Maintained consistently high customer satisfaction ratings through proactive service management strategies.
  • Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
  • Worked effectively with diverse team to accomplish daily objectives and meet long-term goals.
  • Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
  • Oversaw sales schedule, including making and preparing thirty in person appointments each week.
  • Optimized sales management by assessing marketing potential of new and existing store locations based on available statistics and expenditures.
  • Optimized revenue with profitable pricing structures and strategic discount plans.
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
  • Achieved regional sales targets through effective territory management and relationship building with key clients.

National Inside Sales Representative

The Western Producer
01.1998 - 12.1998
  • Boosted sales performance by implementing effective inside sales strategies and techniques.
  • Redirected and overcame objections using exceptional communication skills and in-depth product knowledge.
  • Worked with customers to explain product features, prices, and credit terms.
  • Exceeded quarterly quotas consistently through diligent prospecting efforts and relentless pursuit of new business opportunities.
  • Gathered competitive intelligence and analyzed company position to recommend action.
  • Developed and implemented territory goals and strategies to increase market share.
  • Maintained revenue levels from current accounts by following up after completed sales and every month to offer additional products and services.
  • Kept impeccable records highlighting leads, sales activities, and revenue numbers.
  • Monitored competitors'' activities closely to identify potential threats or opportunities for further business development within the industry landscape.
  • Generated price quotes, drafted credit or contract terms, and estimated projected delivery dates.
  • Managed a diverse portfolio of accounts, ensuring timely follow-ups and personalized attention for optimal customer satisfaction.
  • Developed strong relationships with clients through consistent communication and excellent customer service.
  • Streamlined internal processes by developing efficient workflow methods, leading to increased productivity.
  • Monitored and amplified sales pipeline to maintain flow of potential leads and prospects.

Education

3 year under grad -

University of Saskatchewan
Saskatoon, Sk

Skills

  • Entrepreneurial
  • Project Management
  • Sales training and leadership
  • Revenue growth
  • Deal closing
  • Pipeline development
  • Sales process optimization
  • Territory management
  • Key account targeting
  • Sales software proficiency
  • Client relationship management
  • Profitability optimization

Affiliations

Editors Association of Canada 1998-current

Languages

English
Full Professional

Timeline

Director of Sales & Marketing

Saskies Advertising Agency Ltd
12.1999 - 12.2018

National Inside Sales Representative

The Western Producer
01.1998 - 12.1998

3 year under grad -

University of Saskatchewan

Similar Profiles

CREATE PROFILE
Diane Sawatzky