Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
Generic

Diana Siva

Mississauga,Canada

Summary

Confident Creative Designer promoting extensive career turning ideas into highly detailed mockups. Offering skills in collaborating, public speaking, and final design delivery.

Overview

6
6
years of professional experience

Work History

Senior Marketing Designer

BoomerangFX
Mississauga, Canada
02.2022 - 06.2024
  • Conducted market research to identify target audiences and trends.
  • Managed production of print, digital, and audio-visual materials for campaigns while maintaining brand consistency.
  • Collaborated with external vendors to develop promotional materials including posters, flyers, brochures.
  • Organized and facilitated brainstorming sessions with cross-functional teams.
  • Monitored project progress and managed timelines for completion of projects.
  • Managed budget allocations for each project based on projected ROI.
  • Developed and implemented creative strategies to meet marketing objectives.
  • Monitored website usage patterns by integrating Google Analytics and Hotjar tracking tools.
  • Assisted in the development of promotional campaigns targeting potential clients through email marketing tools such as Constant Contact or MailChimp.
  • Conducted research on current trends in presentation design and delivery techniques.
  • Collaborated with design team on visual elements of presentations.
  • Conducted assessments to identify client needs, strengths and weaknesses.
  • Developed and implemented a comprehensive communications strategy to drive brand awareness, engagement and loyalty.
  • Created editorial calendar of content for social media channels including Twitter, Facebook and LinkedIn.
  • Tested prototype designs to ensure they met performance requirements.
  • Developed user interface designs for mobile apps with Adobe Creative Suite, InVision, Adobe XD and Figma
  • Developed wireframes, storyboards, user flows to effectively communicate interaction and design ideas.

Senior Graphic Designer (Contract)

The Wellness Corp
Toronto, Canada
11.2021 - 01.2022
  • Devised and upheld customized webpage blueprints using Wix and Wordpress.
  • Developed strategies for optimizing page performance, including search engine optimization.
  • Coordinated with design team on graphics and other visuals used on pages.
  • Developed and implemented successful social media campaigns to support company objectives.
  • Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
  • Collaborated with other departments to ensure brand consistency across all channels.
  • Used editing and graphic design tools to create content and visuals for social channels.

Senior Graphic Designer and UX UI Designer

TNL Radio Network Radio Broadcaster
Colombo
03.2021 - 10.2021
  • Designed and created high-quality visuals for print, web, and social media campaigns.
  • Developed layouts, logos, branding materials, and illustrations to meet client requirements.
  • Collaborated with marketing teams to ensure brand consistency across all digital platforms.
  • Developed detailed project plans with timelines and deadlines for graphic design projects.
  • Designed promotional materials such as brochures, flyers, posters, newsletters.
  • Enhanced digital images through editing, retouching, and color correction using Adobe Photoshop software for Editorial design.

Remote Senior Graphic Designer and UI Designer

Easy Online Telehealth Psychiatry & Psychology
, Western Australia
06.2020 - 03.2021
  • Created brand identity designs for clients, including logos and fonts.
  • Created detailed wireframes, storyboards, user flows and process flows to effectively communicate interaction and design ideas.
  • Increased brand awareness via advertising on Facebook and Google platforms.
  • Collaborated with development team to enhance design through the utilization of Hotjar.
  • Developed artwork for logos, advertisements, brochures, posters, magazines and websites.

Senior Graphic Designer and Marketing Assistant

RHAA Architecture Company
San Francisco, USA
03.2018 - 01.2020
  • Effectively interpret marketing RFPs and contribute to proposal development in collaboration with architects.
  • Developed impactful email campaigns on the Mailchimp platform.
  • Focused on visual identity to maintain brand continuity in print designs.
  • Generated innovative ideas for various bid projects.
  • Designed and produced innovative brand stationary, including unique letterheads and business cards.
  • Collaborated with architects and worked on interview deliverables.

Graphic Designer Intern

Sustainable Brand
San Francisco, USA
01.2018 - 04.2018
  • Produced visually appealing content to educate and engage conference participants.
  • Utilized wireframe prototypes in evaluating website landing pages.
  • Designed digital and print banners.
  • Developed social media advertising campaigns for Facebook, Instagram, and LinkedIn platforms
  • Edited and enhanced animations and videos for conference.

Education

MA in Graphic Design & Digital Media -

Academy of Art University
San Francisco, CA
02.2018

Bachelor's Degree in BFA School of Graphic Design -

Northumbria University of Newcastle
Colombo
11.2014

Skills

  • Project Presentations
  • Design strategy
  • Collaboration skills
  • Technical drawing
  • Corporate design
  • Teamwork skills
  • Graphic and Media Design
  • Website Design
  • Digital imagery
  • Visual design
  • Adobe Creative Suite (Photoshop, Illustrator, Indesign, XD, Lightroom,)
  • Deadline Adherence
  • UX Design
  • Design, layout, and typography
  • Creative and Innovative
  • Marketing media
  • MailChimp

References

References available upon request.

Timeline

Senior Marketing Designer

BoomerangFX
02.2022 - 06.2024

Senior Graphic Designer (Contract)

The Wellness Corp
11.2021 - 01.2022

Senior Graphic Designer and UX UI Designer

TNL Radio Network Radio Broadcaster
03.2021 - 10.2021

Remote Senior Graphic Designer and UI Designer

Easy Online Telehealth Psychiatry & Psychology
06.2020 - 03.2021

Senior Graphic Designer and Marketing Assistant

RHAA Architecture Company
03.2018 - 01.2020

Graphic Designer Intern

Sustainable Brand
01.2018 - 04.2018

MA in Graphic Design & Digital Media -

Academy of Art University

Bachelor's Degree in BFA School of Graphic Design -

Northumbria University of Newcastle

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Diana Siva