Summary
Overview
Work History
Education
Skills
Timeline
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DIANA PATRICK

San Diego

Summary

Results-driven professional with extensive experience in retail management and guest experience, specializing in marketing campaign development, visual merchandising, and product line expansion. Proven track record of enhancing sales performance, increasing customer satisfaction, and leading teams to exceed company goals. Adept at driving strategic initiatives and fostering a high level of guest engagement and loyalty.

Overview

10
10
years of professional experience

Work History

Assistant Manager - Guest Experience

Lululemon Athletica
06.2022 - Current
  • Developed and executed a comprehensive marketing campaign for Lululemon's men's clothing line, focusing on visual merchandising, technical product education, and strategic product seeding. Implemented consistent product ownership teams and outfitted key influencers in the San Diego market.
  • Achieved a 695.4% increase in men's sales, contributing an additional $1.8 million in revenue. Enhanced brand visibility and engagement.
  • Received positive feedback from male-identifying guests, improving brand perception and loyalty.
  • Managed the successful launch of footwear in Lululemon stores, including selection of product assortments, design of merchandising fixtures, and development of a strategic product approach. Implemented seeding and gifting strategies to drive traffic and boost local performance.
  • Generated over $90,000 in sales and positioned San Diego as the top footwear sales location in North America.
  • Increased customer satisfaction and repeat purchases; drove foot traffic and cross-category shopping.
  • Increased from $4.2 million to $6.05 million from 2022-2023, with projected sales exceeding $8 million for 2024.
  • Expanded lululemon membership from 77.9% to 81.3%.
  • Led Girard Street, La Jolla to #1 in North America for Guest Experience with a 93% satisfaction score, surpassing the NA average of 75%.
  • Elevated La Jolla lululemon store’s revenue from $4 million to $6 million.
  • Achieved the number one ranking in North America for guest experience and acquisition.

Key Holder

Lululemon Athletica
07.2014 - 05.2021
  • Partnered with educators to create a productive environment and meet daily sales goals
  • Developed strategies to enhance educator engagement and improve guest experience, leading to increased conversion rates
  • Organized and facilitated quarterly group interviews focusing on diversity, inclusion, equity, and excellence
  • Managed product life-cycles through accurate inventory counts and merchandising
  • Conducted monthly sweat challenges to support local fitness studios and foster team connections.

Visual Merchandising Manager

Lululemon Athletica
07.2015 - 01.2021
  • Inspired and trained team members on visual merchandising, focusing on both creative and logistical aspects
  • Collaborated with assistant merchandisers to draft, design, and develop project and display ideas
  • Managed schedules for visual displays and created a new system for systematic updates and refreshes
  • Maintained organized work areas to ensure productivity and safety
  • Enhanced store appearance through seasonal promotions and trends
  • Built effective partner store relationships and monitored achievement goals on a regular basis
  • Managed inventory for displays and adjusted designs based on availability
  • Coordinated with management and advertising teams to execute optimal promotions.

Education

Psychology -

Life Pacific University
San Dimas, CA
01.2016

Biological Sciences -

College of Marin
Kentfield, CA
06.2015

Skills

  • Marketing & Sales Strategy
  • Guest Experience Management
  • Team Leadership & Training
  • Product Line Management
  • Data Analysis & Performance Metrics
  • Customer Relationship Management
  • Operational Efficiency
  • Creative Problem-Solving

Timeline

Assistant Manager - Guest Experience

Lululemon Athletica
06.2022 - Current

Visual Merchandising Manager

Lululemon Athletica
07.2015 - 01.2021

Key Holder

Lululemon Athletica
07.2014 - 05.2021

Psychology -

Life Pacific University

Biological Sciences -

College of Marin

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DIANA PATRICK