Hi, I’m
DIANA OPDEBECK
Edmonton,AB
"Creativity is the power to connect the seemingly unconnected."
William Plomer
Summary
A dynamic and creative event specialist with over 15 years of experience in communications, relationship management, and community engagement. Skilled in executing marketing strategies to enhance brand presence and drive community involvement. Proven success in coordinating events, cultivating partnerships, and developing programs that align with organizational objectives. Recognized for building networks, managing complex projects, and supporting entrepreneurial initiatives to strengthen community connections.
Overview
16
years of professional experience
Work History
APEGA
EVENT COORDINATOR
01.2024 - 09.2024
Job overview
- Planned and executed diverse events, including conferences and workshops, aligning with strategic goals
- Managed event budgets, securing cost savings through successful contract negotiations
- Streamlined event registration using Cvent, adapting to client needs for a seamless experience
- Coordinated volunteer-led golf tournaments, providing essential administrative support
- Addressed technical issues promptly to ensure smooth operations.
- Coordinated schedules and timelines for events.
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
Downtown Farmers Market
ADMINISTRATIVE COORDINATOR / EVENT SUPPORT
08.2022 - 12.2022
Job overview
- Launched a comprehensive Sponsorship Proposal Program to increase event funding
- Coordinated internal resources to deliver projects on time, within scope and budget
- Managed databases for vendors, suppliers, and entertainers to streamline event logistics
- Designed marketing materials and supported promotional efforts for market events
- Authored key policy documents, including an Emergency Response Manual.
- Answered phone calls and responded to inquiries from customers, vendors and other external contacts.
- Facilitated smooth day-to-day operations by anticipating needs, proactively addressing potential issues, and efficiently resolving problems as they arose.
Bountiful Farmers' Market
EVENT MANAGER
04.2019 - 12.2019
Job overview
- Sourced, vetted, and booked talent for market events, enhancing customer engagement
- Built and maintained community relationships, including vendor relations and on-site communications
- Oversaw budget allocation, resource distribution, and policy creation.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Streamlined event planning processes by implementing efficient project management strategies.
The King's University
MANAGER OF ALUMNI RELATIONS
04.2017 - 04.2019
Job overview
- Increased alumni giving through strategic volunteer leadership and donor cultivation
- Led communications for the Alumni Office, including e-newsletters, social media, and quarterly publications
- Developed and nurtured a network of key contacts to strengthen alumni engagement
- Served on key committees, contributing to diversity, event coordination, and mental health initiatives.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
The King's University
EVENTS & COMMUNICATIONS COORDINATOR
04.2016 - 04.2017
Job overview
- Executed comprehensive marketing and communications plans to support strategic objectives
- Organized event logistics, communications, and post-event follow-up
- Curated online content and managed social media channels to boost engagement.
- Wrote and edited content for operations, marketing and public relations needs.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
The King's University
ADMISSIONS EVENTS COORDINATOR
08.2008 - 04.2016
Job overview
- Acted as the primary contact for prospective students, handling inquiries and event logistics
- Led student volunteer programs, including hiring, training, and supervision, and developed incentive programs
- Organized on-campus events, managing catering, IT/AV, security, accommodations, and campus tours.
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
Education
MacEwan University, Edmonton, AB
Bachelor of Commerce from MARKETING
01.2016
MacEwan University, Edmonton, AB
MANAGEMENT STUDIES
Skills
Event Planning
Project Management
Scheduling
Critical Thinking
Creativity and Adaptability
Sponsorship development
Business Administration
Volunteer Management
Languages
English
Native or Bilingual
French
Limited Working
Pol
Elementary
Timeline
EVENT COORDINATOR
APEGA
01.2024 - 09.2024
ADMINISTRATIVE COORDINATOR / EVENT SUPPORT
Downtown Farmers Market
08.2022 - 12.2022
EVENT MANAGER
Bountiful Farmers' Market
04.2019 - 12.2019
MANAGER OF ALUMNI RELATIONS
The King's University
04.2017 - 04.2019
EVENTS & COMMUNICATIONS COORDINATOR
The King's University
04.2016 - 04.2017
ADMISSIONS EVENTS COORDINATOR
The King's University
08.2008 - 04.2016
MacEwan University
Bachelor of Commerce from MARKETING
MacEwan University
MANAGEMENT STUDIES
Accomplishments
- Cut event costs by average of 40% through strategic negotiations with vendors.
- Increased donor engagement by 50% in one year by creating targeted events for various constituencies.
- Achieved a 20% increase in campus visit registrations within three years.
- Attained a 400% increase in donations for student volunteer program in one year.
Professional Development
- Project Management - NAIT, 2024
- Inclusion & Accessibility Training - Rick Hansen Foundation, 2024
- Leadership Excellence - Disney Institute, 2020
- Employee Engagement - Disney Institute, 2020
- Quality Service - Disney Institute, 2020
- Volunteer Administration - CCVA, 2016
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