Diana Kenchadze

Goal: to establish brand recognition for q-commerce startup and achieve growth in customer acquisition and sales.

• Developed and implemented of marketing strategy
• Built and led a team of SMM managers, designers, targetologist, and SEO copywriters for a project
• Developed and implemented comprehensive digital marketing strategy that resulted in an 80% increase in revenue
• Integrated cross-channel analytics into project, facilitating effective reallocation of advertising budget among channels
• Launched successful campaigns via radio, metro, and outdoor displays, boosting brand recognition
• Effectively managed and monitored KPIs for agencies (SEO, Google Ads, PR)

• Led and coordinated team of designers to ensure project delivery
• Provided support to existing clients, fostering strong client relationships
• Planned, executed, and maintained quality control for diverse design projects
• Delivered project briefings to clients, ensuring alignment and clear expectations

During maternity leave, I utilized the opportunity to enhance my skill set and knowledge in design and project management.

• Formulated and executed effective marketing strategies
• Coordination and control of events, from planning to execution
• Managed event budgets, ensuring efficient allocation of resources
• Cultivated media relations strategy
• Directed cross-functional teams ( copywriters, designers, PR specialists, and website developers)
• Collaborated with contractors in typography, sound, and lighting, ensuring flawless event delivery.

Achievements:
Organized 7 high-impact events attracting up to 3,000 visitors, thriving even in challenging competitive landscapes: Casino Investors Day (Georgia); Vape Expo Poland (Poland): 3 editions with 3000+ visitors and 60 exhibitors from North America, Europe, and Asia; Ukrainian Vapor Week, etc.

• Spearheaded event budgeting and financial management
• Created and managed project plans, timelines and budgets.
• Pioneered the conceptualization of 4 project websites
• Managed project teams comprising PR, marketing managers, and designers
• Created advertising materials.
• Cultivated partnerships with information allies, expanding the visitors' contact database.

Achievements:
Organized the successful execution of 3 high-impact exhibitions dedicated to the gambling industry in Russia and Belarus, attracting 3000+ visitors. Formed valuable partnerships with foreign associates and sponsors, boosting event impact and outreach.

• Managed a team of writers and junior editors to deliver accurate and engaging content.
• Determined readiness of written pieces, made changes and approved final versions for publication.
• Set layouts and selected photos for stories to boost readership.
• Elevated the magazine's visibility and standing, contributing to its enhanced profile.

Launched 5 print publications. Pioneered website for online version, increasing outreach by 30%.

• Brainstormed and implemented creative event concepts and themes.
• Negotiating with clients and contractors
• Managed event logistics and operations.
• Communicated with catering, lighting and sound companies to obtain price quotes.
• Event coordination