Diana Heredia-Ruotolo

· Serve as a cross-campus academic operations leader supporting seven colleges, overseeing registrar functions that uphold the integrity, accuracy, and confidentiality of academic records for medical, dental, pharmacy, and health science programs.

· Led the comprehensive redesign and standardization of registrar policies and procedures, streamlining operations and improving consistency across all colleges while ensuring compliance with federal, state, and institutional regulations.

· Developed and implemented new workflow processes that improved efficiency and reduced registration and records processing delays by enhancing coordination between departments.

· Collaborated with academic leadership and student affairs to revise the university’s General Catalog and strengthen student-facing resources, aligning them with evolving curriculum and policy updates.

· Contributed to the university’s data governance initiative, participating in the development of a shared data dictionary to support campus-wide reporting accuracy and consistency.

· Regularly assess and award transfer credits, manage degree audits, and facilitate the final posting of academic honors and graduation statuses.

· Act as Registrar in their absence, leading critical functions and providing executive-level support during transitions or high-volume periods.

· Played a key role in scheduling development and registration oversight, working closely with faculty, deans, and advising teams to ensure seamless academic planning.

· Delivered FERPA training and compliance support across departments, fostering a culture of data privacy and regulatory integrity.

· Acted as a liaison between registrar services and key stakeholders—including financial aid, admissions, academic affairs, and IT—to improve service delivery and operational communication.

· initiatives for undergraduate and transfer students, focusing on personalized enrollment pathways aligned with institutional priorities and student success outcomes.

· Led the design and implementation of high-impact orientation programs, enhancing onboarding and first-term success for diverse student populations, including adult learners and transfer students.

· Partnered with departments across academic affairs, career services, and student life to integrate admissions with long-term academic and career planning, improving retention and advising alignment.

· Conducted holistic assessments of student academic records, career goals, and personal strengths to recommend best-fit programs and support services.

· Played a key role in marketing and outreach strategy, designing recruitment materials, email campaigns, and onboarding content that elevated the university’s visibility and improved inquiry-to-enrollment conversion rates.

· Advised students and families on complex admissions and financial aid processes, resolving issues with empathy and accuracy to foster trust and transparency.

· Provided strategic input to university leadership on enrollment trends and student needs, influencing policy updates and service delivery improvements.

· Maintained high student satisfaction through timely, clear communication and consistent advocacy—serving as a trusted resource from inquiry to enrollment.

· Supported internal team development and cohesion, cultivating a collaborative and performance-driven environment across admissions and financial aid functions.

· Led high-volume admissions outreach for a diverse, nontraditional student population, consistently meeting enrollment targets through personalized advising and strategic lead engagement.

· Planned and executed on-campus recruitment events, orientation sessions, and open houses, contributing to improved applicant yield and stronger student engagement from day one.

· Served as a key point of contact for prospective students and families, guiding them through admissions paperwork, financial aid discussions, and program selection with clarity and care.

· Maintained deep knowledge of academic programs and institutional policies to advise students on educational pathways aligned with career goals and life circumstances.

· Averaged over 150 outbound calls per day to prospective students, generating qualified leads and nurturing relationships that translated into long-term enrollments.

· Developed and supported diversity and inclusion initiativesthat promoted equitable access to education and fostered a welcoming campus environment.

· Created and implemented student recognition and success programs, boosting morale and persistence through public acknowledgment of academic and personal milestones.

· Collaborated with student services and academic teams to streamline the admissions-to-enrollment pipeline, improving conversion metrics and the overall student experience.

· Led all aspects of the college’s admissions strategy and operations for a campus of over 5,000 students, overseeing a $12.5M enrollment-driven budget and aligning recruitment efforts with institutional goals.

· Designed and executed a comprehensive recruitment strategyaddressing both short-term enrollment objectives and long-term brand positioning within creative and tech-driven education markets.

· Oversaw the application pipeline from initial contact through enrollment, streamlining application screening and tracking systems to improve efficiency and response time.

· Created targeted outreach initiatives that expanded applicant pools in underrepresented regions, boosting both volume and diversity of incoming students.

· Acted as a strategic ambassador for the college, consistently promoting university values, student success stories, and community engagement during public events, partnerships, and recruitment campaigns.

· Collaborated with campus safety and operations to enhance student safety protocols, improving both perceived and actual campus security for prospective and current students.

· Applied critical thinking and data analysis to diagnose enrollment challenges and implement agile, results-driven solutions that increased conversion rates and operational effectiveness.

· Recognized as a top-performing leader across multiple enrollment cycles, consistently exceeding admissions targets and contributing to the success of both campus locations.

· Developed and launched Saturday Information Sessions, a high-impact initiative that significantly increased prospective student engagement and improved weekend conversion rates.

· Recruited, trained, and coached a high-performing team of admissions professionals, cultivating a collaborative and goal-oriented environment that delivered consistent results.

· Collaborated with senior leadership to enhance admissions policies and operational workflows, increasing efficiency and improving the prospective student experience.

· Oversaw daily admissions operations, monitored team KPIs, and implemented individualized performance coaching to optimize team output and student satisfaction.

· Executed strategic marketing campaigns tailored to diverse audiences, supporting revenue growth and institutional visibility in competitive regional markets.

· Acted as a key cross-functional liaison with academic departments, student services, and financial aid to ensure a seamless transition from inquiry to enrollment.